Joseph Mann

Current

• Visual Strategist & Marketing Consultant at Logarithmic Impact / MannPower Design (Sole Proprietorship)

Past

• Director Multi-channel Marketing/Creative Director at PDI, Inc.
• Art Director at Creative Solutions, Inc.
• Assistant Photocomposition Manager at Editor & Publisher, Inc.

1 more...

Education

• Rockhurst University Continuing Education Center
• WestLake Internet Training
• American Graphics Institute

2 more...

Connections

73 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Visual Strategy & Design

Joseph Mann’s Summary

A visual strategy and marketing professional with 16 years of agency and client business-to-business (B2B) marketing, corporate branding and creative services experience across a wide range of industries, Joseph Mann fuses creativity, technological expertise and business acumen to solve complex demand creation challenges for clients. Joseph employs analytics & marketing performance measurement (MPM) methodologies to drive revenue growth and maximize marketing ROI and he has developed integrated strategies/initiatives to maximize lead volume, increase lead quality and create brand awareness.

Joseph’s advertising design work received awards from both Pharmaceutical Executive and Med Ad News magazines and he has been quoted in Graphic Design:USA as well as included in MarketingSherpa’s “Marketing Wisdom for 2006” report. Some of his corporate identity work appears in the book “Logo Lounge 3,” by Rockport Publishers.

Joseph Mann is currently the President of MannPower Design, as well as one half of the demand-creation duo Logarithmic Impact. He is a member of Creative Latitude and No-spec. Joseph's weblog, "Marketing Demand Creation ROI" at http://marketingroi.blogspot.com is read in 19 countries and was nominated for best marketing blog in the 2007 Blogger's Choice Awards and in MarketingSherpa’s 2006 Readers Choice Awards. The blog is syndicated in Europe by FutureLab at http://blog.futurelab.net. In his spare time he also manages and edits The Virtual Bagel Club, a specialized online professional networking community he launched in January 2005.

Joseph Mann’s Specialties:

Lead Generation Process, Metrics & Nurturing; Campaign Effectiveness Tracking/ROI Analysis; Marketing Accountability & Measurement; Multi-channel Integrated Marketing Strategy; Audience Segmentation; Advertising; Branding; Web/Intranet Design & Usability; Direct Marketing Creative, Production & Testing; Experiential/Event Marketing; Graphic & Multimedia Design Execution; Thought-leader Development; Corporate Communications

Additional Information

Joseph Mann’s Websites:

• My Company
• My Blog
• Visual Strategy & Design

Joseph Mann’s Groups:

Creative Latitude, No-spec, Acacia Fraternity

•    Acacia Fraternity Alumni
•    Indiana University Alumni
•    Medical Marketing & Communications Group

Joseph Mann’s Honors:

Signet AdImpact(TM) Award for Outstanding Readership Response
Pharmaceutical Executive Magazine

Award for Advertising Achievement: Outstanding 'Saw' Score
MedAd News Magazine

Included in MarketingSherpa’s “Marketing Wisdom for 2006” report

Corporate identity work appears in the new book "Logo Lounge 3," by Rockport Publishers

Joseph Mann’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch