
Information Architect / Interaction Designer
London, United Kingdom

Information Architect / Interaction Designer
London, United Kingdom
Have ten years proven experience in complex business and systems environments, working with cross disciplinary teams, management, and clients through all development phases. From concept to launch of complete redesigns, migration, and new product integration and implementation.
Specialize in dynamic data base driven ecommerce web sites and web application interaction architecture and design. Emphasis on search meta data utilization for faceted proprietary and Endeca run search engines.
Concentration on secure B2C and B2B multi user profile account relationships. Focus on CMS content and localization management using Interwoven and XML. Champion of user centered design techniques.
Background includes graphic design and art direction in entertainment, games, and publishing industries. Four years tenured instructor at Seattle's School of Visual Concepts.
Dynamic search and data base driven web sites. Ecommerce Interaction Design, Information Architecture, Business Analysis, Usability Testing, Requirements and Functional Specifications authoring for commercial sites and backend web application development and implementation. Art Direction, Creative Direction, Site Direction.
(Privately Held; 11-50 employees; Internet industry)
February 2008 — Present (4 months)
Information architecture for blue chip fund manufacturer and distributer, financial investment services web 2.0 transformation project.
Provide:
• Content and data audit spreadsheets
• Wireframes of new Endeca faceted search facility
• Wireframes of client and account management secure sites
Tobias and Tobias is a London agency that provides full service design and build solutions for financial and ecommerce web sites.
(Public Company; 1001-5000 employees; LBI; Internet industry)
October 2007 — December 2007 (3 months)
• Designated to the Wealth and Health portfolio. Assigned to lead the design of a prototype for a large investment banks intranet project.
LBI is the leading European full service and fully integrated digital agency network servicing clients with marketing and technology solutions.
(Privately Held; 1001-5000 employees; Sports industry)
January 2006 — August 2007 (1 year 8 months)
betfair.com
Sr. Information architect:
• Creation of UML schematics, flowcharts, site maps, and wireframes
• Navigation and interaction design
• New product development solutions in high fidelity page mock-ups
• User experience research and analysis
• Italian Sportsbook concepts and user testing prototype
Product launches include:
• Betfair portal redesign
• Multiples Bet Sporting Exchange product release
• Aggregated Football Zone product release
• Starting Price Bet Sporting Exchange product release
Betfair is the world's leading online betting exchange with 90 per cent of the world betting exchange market, a concept it has pioneered which allows punters to choose their own odds and bet against each other.
Betfair serves over 80 million page views per day on up to 3,000 different betting markets. Supporting 5 million transactions a day and processing more than 300 bets a second from 100,000 active users.
(Privately Held; 51-200 employees; Internet industry)
October 2002 — June 2005 (2 years 9 months)
Site Director/Web application design specialist:
• Redesign and launch of ecommerce web site supporting three currencies, six languages, and three digital media types
• Information architecture, flowcharts, wireframes, page mock-ups, functional specifications
• Requirements gathering and business analysis for new development
• Content management and localization
• Contextual usability study design, recruitment, orchestration, analysis and final report presentation
• Evaluate and provide solutions for improved user experience, client services and data integrity
• Outsourcing and staffing of QA testing
• Introduction of production methods, procedure tools and documentation systems
• Staff and client training
• Oversee small web design team and online marketing presentation and tools
Digital Vision was a leading publisher of royalty-free image and multi-media content for the creative industry. Acquired by Getty Images in 2005.
(Public Company; 1001-5000 employees; GYI; Internet industry)
September 1998 — June 2002 (3 years 10 months)
gettyimages.com
Information architect/user interface designer:
Design and implementation of new functionality on e-commerce portal and web applications.
• Information architecture, navigation and interaction design
• Site structure and use case business requirements analysis
• Creation of flowcharts, site maps, scenarios, personas, and functional specifications
• Production of screen mock-ups, templates, and final graphics.
• UI for white label shopping cart feature on Media Manager
Work closely with usability specialists, developers, and engineers on a SQL/ORACLE/ASP/XML/CSS/ JS/C++/.net backend.
Senior web designer: photodisc.com
• Design and preparation of final graphics for all marketing content
• User interface design and localization
• HTML development and implementation of e-newsletter
• Redesign of CD Store
Getty Images the leading provider of imagery and film to communications professionals. Serves an average of 2.3 million unique visitors monthly.
Open Source, IMC, Yoga (certified as a Jivamukti Yoga Teacher), Photography, Travel, Music, Film.