Brand Strategy & Creative Consultant - Cross Platform
Greater Los Angeles Area
- Current
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- VP, Product Development at RelevantMind
- Principal & Executive Producer at EW Creative Group (Self-employed)
- Past
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- Director Brand Strategy & Creative at Be Jane
- Account Director at McElroy Advertising
- Director of Production at McElroy Advertising
- Executive Producer, Media & Entertainment at Brainstorm Communications
- Executive Producer, Media & Entertainment at FutureBrand / IPG
- Executive Producer, Advanced Products at DIRECTV
- Producer, Interactive & Convergent Media at Pittard Sullivan
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Eli Weisman’s Summary
Award winning interactive executive with extensive branding, integrated marketing, strategy and production management background. Intimate knowledge of content, CRM, community services and technology. Wide-ranging experience from film and television production to managing the development of user interfaces for digital platforms including websites, DVR’s, interactive and enhanced television, VOD, palm and set-top devices.
Eli Weisman’s Experience
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VP, Product Development
RelevantMind
(Privately Held; 1-10 employees; Internet industry)
April 2007 — Present (1 year 5 months)
RelevantMind connects dialogues happening on multiple social networks with the products you want to know about and provides the resources you need to make the most informed purchase decisions!
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Principal & Executive Producer
EW Creative Group (Self-employed)
(Self-Employed; 1-10 employees; Internet industry)
January 2001 — Present (7 years 8 months)
Recruited and led a group of creative and technical specialists in the development of branding and interactive projects. Produced and managed the launch and rebranding of TBSSuperstation and The WB Netowork online, coinciding with the launch of the new network on-air identity packages. Contracted by Turner Networks online marketing group to evaluate and implement new workflow and productivity methods while managing internal integration, as well as external design and technical development teams.
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Director Brand Strategy & Creative
Be Jane
(Privately Held; 11-50 employees; Media Production industry)
April 2006 — March 2007 (1 year)
• Managed Be Jane’s brand and was responsible for consistent delivery based upon the company’s business objectives.
• Developed brand strategy, vision, and positioning.
• Oversight of creative execution for all Be Jane, Inc. marketing and content.
• Senior member of the Corporate Creative team reporting to the Chief Creative Officer.
• Responsible for stewarding Be Jane’s corporate brand and oversaw development of all written, audio and visual content.
• Responsible for the creative development of all forms of marketing communication such as advertising, collateral and interactive programs.
• Developed and managed internal creative teams and external contractors to prepare and deliver media, presentations and pitches. -
Account Director
McElroy Advertising
(Privately Held; 51-200 employees; Internet industry)
July 2005 — May 2006 (11 months)
Responsible for the successful delivery of interactive, print, direct mail and CRM initiatives. Identified and implemented improvements to the company process, developed and managed delivery strategies, methodologies and procedures. Responsible for outstanding, on-budget, on-schedule project delivery.
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Director of Production
McElroy Advertising
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2004 — July 2005 (1 year 4 months)
Responsible for the successful delivery of interactive, print, direct mail and CRM initiatives. Identified and implemented improvements to the company process, developed and managed delivery strategies, methodologies and procedures. Responsible for outstanding, on-budget, on-schedule project delivery.
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Executive Producer, Media & Entertainment
Brainstorm Communications
(Privately Held; 1-10 employees; Internet industry)
December 2001 — July 2002 (8 months)
Responsible for the production of both interactive and enhanced television platforms including Websites, Video on Demand, Walled Garden and Enhanced Content applications. Lead Producer of Showtime Interactive - winner of the 2004 Emmy Award for Outstanding Achievement in Interactive Television.
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Executive Producer, Media & Entertainment
FutureBrand / IPG
(Public Company; 51-200 employees; Marketing and Advertising industry)
2000 — 2001 (1 year)
Responsible for the production of websites, branding campaigns, and interactive and enhanced television projects including Video on Demand, Walled Garden and Enhanced Content applications. Supervised design
and technical staff. -
Executive Producer, Advanced Products
DIRECTV
(Public Company; 1001-5000 employees; Internet industry)
March 2000 — September 2000 (7 months)
Contract Position: Recruited and led a team of design and technical staff through the succesful development of next generation set-top box platform. Coordinated focus group testing, competitive analysis and managed vendors. Organized and managed
the development of the User Interace and Functional Specification. -
Producer, Interactive & Convergent Media
Pittard Sullivan
(Internet industry)
1997 — March 2000 (3 years)
Managed the production and development of interactive media projects such as Websites, Interactive Television, and Set-Top Box applications. Serviced multiple clients in an account management capacity. Developed long-term strategy and branding initiatives.
Additional Information
Eli Weisman’s Websites:
Eli Weisman’s Groups:
Former Boardmember of Stop Cancer, Mentor at the AFI Enhanced Television Forum, Member Academy of Television Arts & Sciences - Interactive Peer Group
Eli Weisman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
