Tom O'Brien

Current

CMO at MotiveQuest LLC

Past

SVP Sales at RealLife HR
Director, Sales at Workscape
Director, Embedded Sales at Scansoft

5 more...

Education

Cornell University - S.C. Johnson Graduate School of Management
Purdue University

Recommended

3 people have recommended Tom

Connections

469 connections

Industry

Marketing and Advertising

Websites

Tom O'Brien’s Summary

Sales & Marketing pro helping (small) technology based service organizations develop business with the largest companies in the world.

At MotiveQuest we listen to online conversations, analyze them to discern motivation and provide insight to our clients - brand managers, agencies, CMO's, etc.

For more background - see the Cluetrain Manifesto

(This goes back to my longtime fascination with and participation in newsgroups - particularly rec.windsurfing - and my chance meeting with Bryan Goodman at Ford Research Labs)

Tom O'Brien’s Specialties:

Well defined direct selling model for introducing superior products and services to Global 1000 companies.

Experience building and managing direct sales teams in fast growing environments.

Advisory board for online market intelligence and insight consultancy - MotiveQuest LLC.

www.motivequest.com

Continued interest in pattern recognition technologies and start-ups.

Graduate of Cornell's SC Johnson Graduate School of Management - JGSM, MBA

Tom O'Brien’s Experience

CMO

MotiveQuest LLC

(Privately Held; 11-50 employees; Marketing and Advertising industry)

June 2007 — Present (1 year 2 months)

MotiveQuest is a Brand Consultancy utilizing online Word of Mouth analysis to provide clients with insight and understanding of consumer motivations.

I am responsible for all sales and marketing efforts for MQ.

Additional Information

Tom O'Brien’s Websites:

Tom O'Brien’s Interests:

Data Mining, Word of Mouth, WOM, Social Media, Brand Marketing, Brand Planning, Business Development, online WOM, online word of mouth, blogs, forums, newsgroups