Head of Marketing at PayPal (eBay)
Milan Area, Italy
- Current
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- Head of Marketing, PayPal (Italy) at PayPal
- Owner, moderator at Mlist
- Past
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- Consultant (online and mobile marketing) (Self-employed)
- Owner, Managing Director at Mojo
- EMEA Manager, Communications, Service Competency Center at UUNET - Amsterdam
- Internet Specialist at Mediaedge:cia
- Education
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- Bocconi University Milan
- Recommended
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12 people have recommended Elena - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Elena Antognazza’s Summary
I have been dealing with internet and new media since 1993, initially working as Internet Manager in one of Italy most important media centres, and then in the Netherlands with UUNET, the first internet business provider.
I have launched and moderated mailing lists dedicated to online marketing since 1997, including Mlist, the best-known and most populated mailing list about online marketing in Italy with more than 6.400 subscribers.
In 1997 I wrote my first book “Web Marketing for SME”, still considered a reference for the online marketing industry. I have been a trainer and a consultant, organizing workshops and seminars across Italy about online, offline and mobile integration.
I am currently Head of Marketing with PayPal in Italy.
Elena Antognazza’s Specialties:
Web marketing, community building, social and business networking, ecommerce and online payments.
Elena Antognazza’s Experience
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Head of Marketing, PayPal (Italy)
PayPal
(Public Company; 5001-10,000 employees; Internet industry)
January 2005 — Present (3 years 9 months)
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Owner, moderator
Mlist
(Non-Profit; Myself Only; Marketing and Advertising industry)
October 2000 — Present (8 years)
Creator and Moderator of Mlist (www.mlist.it), the largest mailing list about Internet Marketing in Italy. The mailing list was created on October 2000 and has more than 6.400 subscribers (May2008).
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Consultant (online and mobile marketing)
Self-employed
(Self-Employed; Myself Only; Marketing and Advertising industry)
November 2000 — January 2005 (4 years 3 months)
Strategic development of an internet presence and online community for clients in Italy and in London.
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Owner, Managing Director
Mojo
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2003 — September 2004 (1 year 9 months)
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EMEA Manager, Communications, Service Competency Center
UUNET - Amsterdam
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
September 1999 — December 2000 (1 year 4 months)
Manager for internal communications among EMEA Customer Care Centers (Europe, Middle East and Africa), based in Amsterdam (The Netherlands)
Among other tasks: 10 kick-offs in different countries planned and executed, reorganization of the European Intranet, creation of an internal newsletter and improvement of the internal communication processes at the 24/7 European Customer Care.
Planning and execution of the “Millennium Shift”, the last shift of 31st December 1999: pre-tactics, action plan, world coordination, local management of all the people on duty, post-analysis. -
Internet Specialist
Mediaedge:cia
(Public Company; 51-200 employees; WPPGY; Marketing and Advertising industry)
1998 — 2000 (2 years)
Elena Antognazza’s Education
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Bocconi University Milan
Economics, Marketing, September 1990 — April 1994
Dissertation title: “The evolution of interactive communication in Italy” (the first dissertation in Italy about the Internet and online industry)
Additional Information
Elena Antognazza’s Websites:
Elena Antognazza’s Interests:
(business) psychology, irish music, table tennis, people, travelling, foreigner cultures and languages
Elena Antognazza’s Groups:
Mlist
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ThoseInMedia (The who's who in all the media markets) -
PayPal Europe
Elena Antognazza’s Honors:
National Prize "Online Culture - Targa d'Oro della Comunicazione Pubblicitaria", Milan 2003.
Best online Community "Virtual Communities - Infonortics Ltd", London 2003
Elena Antognazza’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
