Issue and Crisis Communication strategist @ Intel - doctoral student
San Francisco Bay Area
- Current
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- Volunteer - Private Sector Liaison at Business Executives for National Security
- Volunteer - Emergency Management at Cities of Belmont and San Carlos, CA
- Volunteer - Public Affairs at American Red Cross
- Volunteer - Emergency Management at San Mateo County (CA) Sheriff's Office of Emergency Services and Homeland Security
- Issue Manager at Intel Corporation
- Past
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- Special Programs Manager - California Security Department at Intel Corporation
- California Emergency Manager at Intel Corporation
- Director at Santa Clara County (CA) Office of Emergency Services
- Public Information Officer at San Mateo County (CA) Office of Emergency Services
- South Bay Special Services Analysis Team at Pacific Bell
- Volunteer Unit Leader, Emergency Services Detail (ESD) at San Mateo County Sheriff Volunteer Search and Rescue Progam
- Communication Technician (Toll) at Pacific Bell
- Studio Engineer at KSFX 104 FM (ABC radio network), San Francisco
- Marketing Director / Interim Chief Engineer at KMEL 106 FM, San Francisco
- Audio Engineer / Newsroom Copy Editor at Pacific Broadcasting K-101 AM & FM Radio, San Francisco
- Audio Engineer / Camera Operator / Assistant Director / Floor Manager / Newsroom Copy Editor at KTSF TV-26 - San Francisco
- Education
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- Fielding Graduate University
- Pepperdine University, The George L. Graziadio School of Business and Management
- Notre Dame de Namur University
- Woodside High School
- Recommended
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54 people have recommended Rick - Connections
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connections
- Industry
- Public Relations and Communications
- Websites
Rick Reed’s Summary
Issue, risk, and crisis communicator specializing in high risk / low trust communications. Before Rick joined Intel in 1998, he was Director of the Office of Emergency Services (OES) for the County of Santa Clara (CA). Before that, he worked as Public Information Officer for the Office of Emergency Services in San Mateo County (CA), serving as a crisis communicator during many emergencies including the 1995 Sonoma and San Mateo County floods; 1994 Northridge Earthquake; 1992 Los Angeles (Rodney King) Riots; 1992 Landers/Big Bear Earthquakes; and the 1989 Loma Prieta Earthquake. In 1995 and again in 2001, Rick provided media coordination and overhead management support to FEMA's Urban Search and Rescue program (California TF-3) during their responses to terrorist attacks in Oklahoma City and New York City. Rick also served for many years as a volunteer emergency medical technician and Captain of a wilderness search and rescue team.
The recipient of several awards from the California Governor's Office of Emergency Services for his work in Presidentially-declared disasters, Rick also received the Pacific Telesis Vail Award and the American Red Cross Presidential Citation for saving a human life.
Rick’s background includes work in San Francisco radio and television news, production and marketing at K-101 AM&FM, KMEL 106 FM, KTSF TV-26, and ABC Radio. He holds a First/General Class FCC radiotelephone license and has been a licensed amateur radio operator for many years.
His writings on crisis communications, media, & emergency services have been published in numerous government, emergency management, and public safety industry journals. Most recently, Rick was a contributing editor to the Crisis Communications chapter of a recently published PR writer’s handbook. See it here: http://www.amazon.com/Public-Relations-Writers-Handbook-Digital/dp/0787986313/ref=sr_1_1/104-1446389-1516753?ie=UTF8&s=books&qid=1178140915&sr=1-1
Rick Reed’s Specialties:
Issue & Crisis Management expert, Risk, Issue & Crisis Communications expert, Public Participation, Emergency Management, Homeland Security, Public Relations, media relations, employee communications, strategic communication planning, public affairs, executive communications, speechwriting, marketing, marketing comunications, community relations, stakeholder communications, reputation management, rumor management, crisis counselor, social media, web monitoring, consulting, media psychology
Rick Reed’s Experience
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Volunteer - Private Sector Liaison
Business Executives for National Security
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
August 2008 — Present (5 months)
Volunteer Private Sector Liaison to the Santa Clara County (CA) Emergency Operations Center (EOC).
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Volunteer - Emergency Management
Cities of Belmont and San Carlos, CA
(Government Administration industry)
July 2008 — Present (6 months)
Assist with emergency planning, training, exercising, and emergency response support for the cities of Belmont and San Carlos, CA through the Belmont Police Department and the Belmont/San Carlos Fire Department.
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Volunteer - Public Affairs
American Red Cross
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
May 2008 — Present (8 months)
Silicon Valley (CA) Chapter
http://www.scv-redcross.org -
Volunteer - Emergency Management
San Mateo County (CA) Sheriff's Office of Emergency Services and Homeland Security
(Public Safety industry)
January 2005 — Present (4 years)
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Issue Manager
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
2001 — Present (7 years)
As a member of Intel's Worldwide Issue Prevention and Management Team, Rick develops and implements strategic issue and crisis communications. Assembles and manages global multi-functional teams to extinguish product and corporate reputational “fires”, preventing issues from becoming public crises that could impact Intel’s $35 billion brand. Led development of Software Defect Communication and Social Media Issue Response programs. Intel [NASDAQ: INTC], the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Volunteer activites include several leadership roles in the emergency management organization at Intel's corporate headquarters in Santa Clara, CA. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
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Special Programs Manager - California Security Department
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
1999 — 2001 (2 years)
Moved into security department to help manage California sites following a major departmental re-organization. Still responsible for California Emergency Management program. Additionally responsible for California Workplace Violence Response Team (WRT), Key Personnel Protection (KPP) training and details, and other special security-related programs. Recognized for excellent management of both emergency management and workplace violence response programs.
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California Emergency Manager
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Public Safety industry)
1998 — 1999 (1 year)
Responsible for Business Continuity and Emergency Management programs for all of Intel's California sites. Wrote Santa Clara site emergency plan, business continuity plans, conducted emergency management training and exercises, and facilitated Emergency Operations Center (EOC) exercises and activations.
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Director
Santa Clara County (CA) Office of Emergency Services
(Public Safety industry)
1995 — 1998 (3 years)
Chief staff officer to County Executive for all emergency situations. Lead media spokesperson for all county emergency management issues. Managed County Emergency Operations Center (EOC) and 400 member County Emergency Response Organization. Conducted emergency organization training, exercises, and managed numerous EOC activations. Wrote County Emergency Services Ordinance and successfully managed first effort in SF Bay Area to network a local government EOC with State EOC. Received Board of Supervisors commendation for emergency management counsel. The County of Santa Clara is the 4th largest county in California with a population of ~1.7 million. More about the County of Santa Clara is available at http://www.sccgov.org/
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Public Information Officer
San Mateo County (CA) Office of Emergency Services
(Government Agency; 1001-5000 employees; Government Administration industry)
1989 — 1995 (6 years)
Primary media spokesperson / crisis communicator for County of San Mateo (pop. 700K). Partnered effectively with a variety of teams and stakeholders, demonstrated superior networking, influencing and communications skills by training and coordinating 100+ member PIO team staffed by all County departments and twenty city governments. Coordinated on-scene TV and Radio news crews at dozens of major emergencies over a six-year period. Member, San Mateo County Hazardous Materials Response Team. Facilitated monthly HazMat team meetings and incident critiques. Received Board of Supervisors resolution for crisis communication excellence. The County of San Mateo is the 13th largest county in California with a population of ~730,000. More about the County of San Mateo is available at http://www.co.sanmateo.ca.us
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South Bay Special Services Analysis Team
Pacific Bell
(Public Company; 10,001 or more employees; T; Telecommunications industry)
1986 — 1989 (3 years)
Analyzed customer satisfaction data. Developed improvement plans and drove customer service improvements.
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Volunteer Unit Leader, Emergency Services Detail (ESD)
San Mateo County Sheriff Volunteer Search and Rescue Progam
(Government Agency; 201-500 employees; Public Safety industry)
1981 — 1989 (8 years)
Grew this volunteer organization by 10x over a nine year period. As Unit Captain and senior Emerency Medical Technician, ran numerous search and rescue missions, emergency medical responses, evidence searches, body recovery operations, drug irradication operations, SWAT tactical team support, bomb disposal team support, HazMat operational support, and training sessions. Completed the National Association for Search and Rescue (NASAR) / California Governor's Office of Emergency Services "Managing the Search Function" training program.
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Communication Technician (Toll)
Pacific Bell
(Public Company; 10,001 or more employees; Telecommunications industry)
February 1981 — January 1986 (5 years)
Design, installation and testing of private line voice and data services.
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Studio Engineer
KSFX 104 FM (ABC radio network), San Francisco
(Public Company; 1001-5000 employees; Broadcast Media industry)
1979 — 1981 (2 years)
Studio broadcast engineer for daliy music shows on this ABC owned and operated FM radio station.
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Marketing Director / Interim Chief Engineer
KMEL 106 FM, San Francisco
(Privately Held; 11-50 employees; Broadcast Media industry)
1977 — 1981 (4 years)
Coordinated marketing and public relations programs. Supported music programming and studio operations. Studio engineer, Interim Chief Engineer.
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Audio Engineer / Newsroom Copy Editor
Pacific Broadcasting K-101 AM & FM Radio, San Francisco
(Privately Held; 11-50 employees; Broadcast Media industry)
1976 — 1981 (5 years)
Studio engineer, newsroom assistant, copy editor, field reporter
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Audio Engineer / Camera Operator / Assistant Director / Floor Manager / Newsroom Copy Editor
KTSF TV-26 - San Francisco
(Privately Held; 11-50 employees; Broadcast Media industry)
1976 — 1976 (less than a year)
Performed a variety broadcast production and newsroom of jobs in support of a daily, live, 6.5 hour, daily business news program, "Your Business World".
Rick Reed’s Education
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Fielding Graduate University
Ph.D. Student, Media Psychology, 2005 — 2009 (expected)
Research focusing on Corporate Crisis Management and Crisis Communication
- Activities and Societies:
- Completing final coursework (editing final paper for final class) and will soon turn to final exams and dissertation.
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Pepperdine University, The George L. Graziadio School of Business and Management
MSTM, MS in Technology Management, 1999 — 2001
Wrote Masters Thesis on Corporate Crisis Management
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Notre Dame de Namur University
BS, Cum Laude, Human Services - Administration, 1996 — 1998
Student teacher: Public Speaking
- Activities and Societies:
- Delta Epsilon Sigma - National Honor Society
Psi Chi - National Honor Society in Psychology
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Woodside High School
Radio Broadcasting 1972 — 1976
Additional Information
Rick Reed’s Websites:
Rick Reed’s Interests:
Crisis Communication, Risk Communications, Issue Management, Crisis Management, Emergency Management, Public Relations, Public Affairs Government Relations, Media Relations, Media Training, Spokesperson Training, Crisis Communications Planning, Crisis Response Planning, Emergency Planning, Emergency Training, Emergency Exercises, Crisis Simulations, Rumor Prevention and Management, PR, New Media, Social Media, Web Monitoring
Rick Reed’s Groups:
http://www.psichi.org/
http://www.deltaepsilonsigma.org/
Menlo Park Presbyterian Church
www.mppcfamily.org,
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American Red Cross -
Pepperdine Graziadio School Alumni -
Pepperdine MBA Graziadio School Of Business and Management -
ABC News -
Intel Alumni Association -
TV News -
Fielding Graduate University Alumni -
Delta Epsilon Sigma, National Scholastic Honor Society -
Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators -
Notre Dame de Namur University Alumni Association -
Homeland Security -
Pepperdine MBA -
San Mateo County / Operational Area Office of Emergency Services Alumni -
KMEL 106 FM San Francisco alumni -
Partnership For Public Warning Alumni and Friends -
The Pepperdine University Alumni Association -
Corporate Communication -
Crisis Communication -
Intel Network -
Social Media Club -
Fielding University Network (FUN) Club -
Public Affairs Council -
Disaster Psychology -
Business Executives for National Security (BENS)
Rick Reed’s Honors:
2006 - Intel Award for modernizing the Corporate Errata Communications program for customer communication of hardware design defects
2004 - Isuue Management Council (IMC) - Chase Award for for extraordinary innovation in developing issue management tools, processes and teaming. www.issuemanagement.org
2003 - Intel Award for running a forward-looking issue management team in support of the introduction of Centrino Mobile Technology
2003 - Intel Award for leading a worldwide team that created the Corporate Software Defect Communication program
2001 - Intel Award for managing workplace violence response team
1999 - Intel Award for launching emergency management program at Shanghai, PRC site
1998 - Commendation, Santa Clara County (CA) Board of Supervisors for crisis management leadership as Director of the County Office of Emergency Services
Rick Reed’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
