Steve Jacobs

Current

• President at Raben Media, Inc.

Past

• Vice President, New Media at Pongo Productions
• Director, New Media & Interactive Marketing at Warner Bros. Entertainment
• Digital Marketing Consultantat Raben Consulting (Self-employed)

• Vice President, Marketing & Production at Sony Pictures Entertainment
• Head of Online Commerce, Studio Relationships at CheckOut.com
• Director, Online Commerce at Universal Studios, Inc.
• Motion Picture Production Finance at Walt Disney Pictures & Television
• President / CEO at Starlog: The Comic & Science Fiction Universe

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Education

• New York University
• Rochester Institute of Technology

Recommended

5 people have recommended Steve

Connections

316 connections

Industry

Online Media

Websites

• My Company

Steve Jacobs’s Summary

Marketing executive with proven experience and results at both Hollywood studios and start-up enterprises. Recognized for creating and executing innovative campaigns and merchandising programs, resulting in greater brand awareness, sales, and customer retention. Expert in online marketing and e-commerce as an integrated complement to traditional advertising and retail marketing programs.

Steve Jacobs’s Specialties:

Online marketing, promotions, international relations, content management systems, video production, electronic commerce

Steve Jacobs’s Experience

• President

  Raben Media, Inc.

  (Privately Held; 11-50 employees; Online Media industry)

  January 2008 — Present (1 year)

• Vice President, New Media

  Pongo Productions

  (Privately Held; 11-50 employees; Online Media industry)

  July 2006 — December 2007 (1 year 6 months)

• Director, New Media & Interactive Marketing

  Warner Bros. Entertainment

  (Public Company; 10,001 or more employees; TWX; Online Media industry)

  October 2004 — July 2006 (1 year 10 months)

• Digital Marketing Consultant

  Raben Consulting (Self-employed)

  (Self-Employed; Myself Only; Online Media industry)

  December 2003 — June 2006 (2 years 7 months)

  Warner Bros. Pictures International
  o Working with international new media executives on online and wireless marketing campaigns for theatrical titles.
  
  Twentieth Century Fox International
  o Managing "influencer" program deployment for new releases from international home entertainment, theatrical, and television licensing.
  o Managing other special projects for the division.
  
  The Walt Disney Company
  o Producing national promotions for Buena Vista Television properties.
  o Project manager on Studio Services B2B website execution and roll-out.
  
  The Tennis Channel
  o Interim digital marketing strategy and execution.
  o RFP preparation and distribution for new website and digital media distribution

• Vice President, Marketing & Production

  Sony Pictures Entertainment

  (Public Company; 10,001 or more employees; SNE; Online Media industry)

  July 2000 — December 2003 (3 years 6 months)

  Responsible for strategy and roll-out, and operations of the “SonyPictures.global” project to the United Kingdom, Japan, Germany, Brazil, and Latin America.
  
  Responsible for marketing strategy and production of consumer websites for syndicated, network, and cable programming produced by Sony Pictures Television.

• Head of Online Commerce, Studio Relationships

  CheckOut.com

  (Privately Held; 51-200 employees; Online Media industry)

  August 1999 — July 2000 (1 year)

  Responsible for marketing strategy and merchandising of music, movies, games, and trend merchandise.

• Director, Online Commerce

  Universal Studios, Inc.

  (Public Company; 10,001 or more employees; GE; Retail industry)

  October 1997 — May 1999 (1 year 8 months)

  Responsible for management and operation of studio’s electronic commerce business. Included online store for studio (consumer products, theme park merchandise, theme park tickets, music, and home entertainment catalogs) and Spencer Gifts.
  
  Created and operated Real Hollywood Online Auction offering 200 lots each month with proceeds going to different entertainment-based charities.

• Motion Picture Production Finance

  Walt Disney Pictures & Television

  (Public Company; 10,001 or more employees; DIS; Media Production industry)

  November 1995 — October 1997 (2 years)

• President / CEO

  Starlog: The Comic & Science Fiction Universe

  (Public Company; 51-200 employees; SIFI; Retail industry)

  January 1992 — May 1995 (3 years 5 months)

  Responsible for licensing, merchandising, marketing, promotions, public relations, operations, and employee development for a twelve store publicly traded chain specializing in licensed goods and pop-culture collectibles.

Steve Jacobs’s Education

• New York University

  B.A., Journalism, Computer Science, September 1985 — January 1989

• Rochester Institute of Technology

  Computer Science September 1984 — June 1985

Additional Information

Steve Jacobs’s Websites:

• My Company

Steve Jacobs’s Groups:

Member, Academy of Television Arts and Sciences
Member, Next Generation Council, Motion Picture & Television Fund Foundation

•    Sony Pictures Entertainment
•    The Walt Disney Company Alumni Group
•    Warner Bros. Alumni
•    Universal Studios

Steve Jacobs’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch