Jeroen Verkroost

Current

• Co-author at The Age Of Conversation
• Executive Producer Consumer & Online at Microsoft

Past

• Content & Product Director at Mediamall B.V.
• Interactive Director at SBS Broadcasting
• Commercial Director (CCO) at WISH / NOKNOK Holding B.V.

• Portal Architect at Sonera (Telecom Finland)
• Manager Internet (final position) at Scoot Nederland
• Internet concept developerat Verkroost.com (Self-employed)

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Recommended

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Connections

500+ connections

Industry

Publishing

Websites

• My Blog

Jeroen Verkroost’s Summary

General Manager with a wide range of experience in cross media; TV, Online, Mobile and Print Publishing. Specialized in Internet and other New Media environments.

A keen interest in interactive technology as well as content, sales and marketing feed my enthusiasm about any new developments in these fields.

Specialized in interactive A-brand consumer environments.

Also check out my English blog @ http://www.copypaste.co.uk

Jeroen Verkroost’s Specialties:

Extensive cross media experience, interactive media, content, sales, concepts, product development and brand building.

Jeroen Verkroost’s Experience

• Co-author

  The Age Of Conversation

  (Marketing and Advertising industry)

  August 2007 — Present (1 year 5 months)

  Co-Author at The Age of Conversation 2 (www.ageofconversation.com).

• Executive Producer Consumer & Online

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  March 2007 — Present (1 year 10 months)

  The Executive Producer is a member of the senior leadership team at Microsoft Consumer & Online.
  
  The Executive Producer is in charge of, and responsible for the overall availability/production of content of any form and all budget associated to the overall user experience.
  
  He is responsible for product quality, user experience, people and process. In addition, the EP is responsible for monetization and the business results of all forms of digital content on the Consumer & Online network.
  
  The Executive producer plans the strategic direction of online properties, and ensures alignment with other Consumer & Online group’s goals.
  
  The function entails a dotted-line relation with teams and groups across the regions and direct management of a local team.

• Content & Product Director

  Mediamall B.V.

  (Privately Held; 11-50 employees; Broadcast Media industry)

  February 2006 — March 2007 (1 year 2 months)

  Responsible for content and development of an interactive platform for IPTV that delivers both local and national digital content in a single interactive TV environment.

• Interactive Director

  SBS Broadcasting

  (Internet industry)

  March 2002 — February 2006 (4 years)

  General management. Responsible for all internet activities of SBS Nederland BV, which includes 3 TV channels (SBS6, Veronica and Net5, 23% marketshare), Hollands largest weekly magazine (Veronica Magazine, 3.2 million weekly readers). Specialising in cross-media sales, cross-media concepting and creative direction.

• Commercial Director (CCO)

  WISH / NOKNOK Holding B.V.

  (Privately Held; 11-50 employees; Internet industry)

  March 2000 — February 2002 (2 years)

  Chief Commercial Officer of top 5 Dutch ISP with over 450.000 subscribers. Responsible for Sales, Marketing and Portal activities. Executive management of Sales, Marketing and Portal departments. Re-branding of the consumer brands WISH and NOKNOK. Responsible for website publishing platforms www.noknok.nl and www.wish.nl. Business plan development for nationwide aDSL and 06760 internet provisioning. Responsible for implemntation of WISH take-over by Newconomy, WISH merger with NOKNOK and finally preparation of combined sale to Tiscali B.V.

• Portal Architect

  Sonera (Telecom Finland)

  (Public Company; 51-200 employees; Internet industry)

  April 1999 — March 2000 (1 year)

  Start-up of Internet Service Provider Sonera Nederland, a Telecom Finland activity. Founding member of the Dutch management team. Co-responsible for marketing strategy Sonera Nederland. Responsible for portal architecture, portal look-and-feel and commercial portal exploitation Soneraplaza.nl. Co-responsible for business-to-consumer communication and marketing. Executive management of editorial staff and multimedia department www.soneraplaza.nl (12 FTE’s). Scouting activities for Sonera Venture capital fund in the Netherlands (VC budget 2 million €).

• Manager Internet (final position)

  Scoot Nederland

  (Public Company; 51-200 employees; Publishing industry)

  August 1997 — March 1999 (1 year 8 months)

  Held several positions within Scoot, but my final position was Manager Internet. Responsible for all internet activities of Scoot Nederland v.o.f. Negotiating and bringing into being new strategic alliances for www.scoot.nl. Co-responsibility for all international internet activities of the SCOOT Group Plc. Responsible for development and implementation of e-commerce services on www.scoot.nl. Strategic account management. Executive management of the Scoot Web team. (Sales and Web development, 7 FTE’s). Reporting to the C.E.O.

• Internet concept developer

  Verkroost.com (Self-employed)

  (Self-Employed; Myself Only; Internet industry)

  March 1996 — November 1997 (1 year 9 months)

  Internet communication advice, freelance web design and site building for several private contractors and small to medium enterprise owners.

Additional Information

Jeroen Verkroost’s Websites:

• My Blog

Jeroen Verkroost’s Honors:

Milia d 'Or Grand Jury Prize for Best Website
Silver Spider for best Web campaign

Jeroen Verkroost’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch