Kimball Norup

Current

• Chief Marketing Officer at M Squared Consulting
• Chief Marketing Officer at Collabrus Inc.

Past

• Executive Vice President - Marketing at RightAnswers
• Senior Vice President - Marketing at The Nelson Family of Companies
• Senior Vice President - Marketing at Nelson Staffing Solutions

• Senior Vice President - Marketing at Accountants Plus (Now Nelson & Associates)
• Senior Vice President - Marketing at TechSource
• Senior Vice President - Marketing at ABE Services (now WorkforceLogic)
• Senior Vice President - Marketing at WorkforceLogic
• Vice President - Business Development at eSolo.com, Inc.
• Vice President - Marketing & Sales at Noverus, Inc.
• Principal at Kimball Norup Consulting
• President & Chief Operating Officer at Geodex International, Inc.
• Chief Operating Officer at Geodex International, Inc.

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9 more...

Education

• University of California, Davis - Graduate School of Management
• California Polytechnic State University-San Luis Obispo
• Claremont McKenna College

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Connections

369 connections

Industry

Management Consulting

Kimball Norup’s Summary

Entrepreneurial marketing and business development executive with proven track record of success in both product and service based B2C and B2B models. A passion for creating dominant brands within targeted markets and promoting them in measurable ways. Experienced across a wide variety of industries and settings, including startups, Global 2000 and government agency environments. A hands-on architect and leader of driven, cross-functional teams. Skilled at communicated across all organizational levels.

Kimball Norup’s Specialties:

Strategy, marketing, branding, business development, sales, business concepting and startup, lead generation, advertising campaigns, search engine optimization, email marketing, web design, ecommerce

Kimball Norup’s Experience

• Chief Marketing Officer

  M Squared Consulting

  (Public Company; 51-200 employees; Management Consulting industry)

  September 2007 — Present (1 year 4 months)

• Chief Marketing Officer

  Collabrus Inc.

  (Human Resources industry)

  September 2007 — Present (1 year 4 months)

• Executive Vice President - Marketing

  RightAnswers

  (Privately Held; 51-200 employees; Computer Software industry)

  October 2006 — June 2007 (9 months)

• Senior Vice President - Marketing

  The Nelson Family of Companies

  (Privately Held; 201-500 employees; Staffing and Recruiting industry)

  June 2001 — September 2006 (5 years 4 months)

  Chief Marketing Officer for a holding company. Ran the shared marketing group supporting nine staffing, recruiting, technology, and managed services companies:
  
  ABE Services
  WorkforceLogic
  Nelson Staffing Solutions
  Accountants Plus
  Nelson & Associates
  TechSource
  HRhome
  NelsonJobs.com
  SocoNet
  
  Also serve as the business unit leader for HRhome.

• Senior Vice President - Marketing

  Nelson Staffing Solutions

  (Privately Held; 201-500 employees; Staffing and Recruiting industry)

  June 2001 — September 2006 (5 years 4 months)

• Senior Vice President - Marketing

  Accountants Plus (Now Nelson & Associates)

  (Privately Held; 201-500 employees; Staffing and Recruiting industry)

  June 2001 — September 2006 (5 years 4 months)

• Senior Vice President - Marketing

  TechSource

  (Privately Held; 11-50 employees; Staffing and Recruiting industry)

  June 2001 — September 2006 (5 years 4 months)

• Senior Vice President - Marketing

  ABE Services (now WorkforceLogic)

  (Privately Held; 201-500 employees; Staffing and Recruiting industry)

  June 2001 — September 2006 (5 years 4 months)

• Senior Vice President - Marketing

  WorkforceLogic

  (Privately Held; 201-500 employees; Staffing and Recruiting industry)

  June 2001 — September 2006 (5 years 4 months)

• Vice President - Business Development

  eSolo.com, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2000 — May 2001 (8 months)

  Led business development, alliances, vendor network management, channel marketing, and new business strategy efforts for online marketplace of web-enabled marketing and sales services. Successfully initiated, negotiated, and closed numerous online distribution partnerships (co-brands) with major business portals and traditional media properties. Responsible for negotiating and managing financial relationships with over 750 vendors. Created sponsorship and advertising strategy for high-traffic website. Contributed to the research and development of software application (MarketingCapital 1.0), formulated corporate marketing/sales strategy targeting mid to large enterprise markets. Designed affiliate distribution program to sell downloadable content product.

• Vice President - Marketing & Sales

  Noverus, Inc.

  (Privately Held; 1-10 employees; Financial Services industry)

  November 1999 — July 2000 (9 months)

  Responsible for corporate marketing and sales programs, business development, new business strategy, and e-commerce initiative for this start-up in the financial services industry. Publisher of proprietary financial management systems targeting consumer and employee benefit markets. Developed e-commerce business model, project timeline, marketing strategy, and revenue projections. Prepared preliminary technology patent application. Wrote business plan, developed funding plan, led team presentations to the venture capital community and private investors. Secured over $1 million in seed funding. Designed corporate web-site: including site architecture, copywriting, art direction, and supervision of programming team. Business development efforts to secure strategic corporate partnerships, including commitment from 33 million member affinity group to partner on e-commerce site. Developed field sales program targeting corporate human resource departments, supervised sales team.

• Principal

  Kimball Norup Consulting

  (Privately Held; Myself Only; Management Consulting industry)

  June 1999 — October 1999 (5 months)

  Sole proprietorship focused on business strategy consulting.
  
  Performed post-acquisition transition consulting, strategic planning, public relations, and market development work for The Anthony Robbins Companies, based in San Diego, CA:
  Renegotiated multi-million dollar, 5-year, Federal government sales contract. Consulted on various product development and channel integration issues; developed solutions for customer service and fulfillment challenges. Developed strategic framework for business development and marketing programs. Strategy consulting for the Nelson Corporation, based in Sonoma, CA: Performed due diligence on new business opportunity. Feasibility study for the formation of a neutral, internet-based, used satellite equipment exchange

• President & Chief Operating Officer

  Geodex International, Inc.

  (Privately Held; 11-50 employees; Management Consulting industry)

  August 1994 — May 1999 (4 years 10 months)

  Boutique management consulting firm in managerial effectiveness and business strategy; Publisher of time, life, and company strategic planning tools; Trainers for individual and organizational productivity improvement; Over 100,000 customers worldwide.
  
  Overall responsibility for company growth and profitability. Strategist for all marketing activities. Market research, business and marketing plan development resulting in the launch of a segmented product line with unique customization for 12 unique vertical markets. Designed corporate e-commerce initiative, including: web-site design and search-engine optimization. Led reengineering project yielding 20% overhead reduction; divested one division. In final year had strategic focus on merger or acquisition of company. Responsible for marketing plan, make-ready, negotiation, due diligence, and transition consulting in stock sale of corporation. (Sale completed 5/99).

• Chief Operating Officer

  Geodex International, Inc.

  (Privately Held; 11-50 employees; Management Consulting industry)

  January 1992 — July 1994 (2 years 7 months)

  Responsible for all product-related functions and day-to-day operations: sales, marketing, pricing, production, product development, vendor relations, customer service, and fulfillment. Also, accounting, IT, and human resources. Researched and developed all new products and services, with an average of ten introductions per year. Initiated and closed several strategic alliances to co-brand and cross-promote products. Product name research and development, trademark registration. Designed and implemented customer loyalty and retention program ultimately yielding a 92% retention rate. Direct marketing campaigns, including: telemarketing, seminars, and DMA. Designed and implemented customer lifetime-value study, providing valuable insights to guide marketing investment decisions. Full creative and production control for annual 32 page catalog.

Kimball Norup’s Education

• University of California, Davis - Graduate School of Management

  MBA, Marketing/Business strategy, 1997 — 1999

  Activities and Societies:

  Beta Gamma Sigma, Deans Advisory Council

• California Polytechnic State University-San Luis Obispo

  BS, Civil Engineering, 1985 — 1989

  Activities and Societies:

  Delta Sigma Phi, Order of Omega, Chi Epsilon, Student Senate, Engineering Council

• Claremont McKenna College

  1983 — 1984