Samantha Rufo

Current

• President at nxtConcepts

Past

• Director of Communications at Mad River Mountain/Peak Resorts
• Sales & Marketing Manager at Superior Building Services

Education

• University of Dayton

Recommended

1 person has recommended Samantha

Connections

18 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Company
• My Blog

Samantha Rufo’s Summary

Samantha is a catalyst. She started nxtConcepts with a mission. This mission is a collaborative mix of strategy, communications, design and technology that are the company's cornerstones. Samantha's penchant for great strategy, big ideas and up-tempo client service is ideally suited to the vigorous, entrepreneurial environment of the small business environment.

Samantha started working in the ski industry in 1996 as the Marketing & Sales Director at Mad River Mountain, OH. For 7 years she was an active force in creating integrated marketing & technology programs. Many ski runs and an armful of awards later, she won a reputation for pushing the boundaries of traditional marketing thinking and program development. Before Mad River, Samantha developed and oversaw the centralized sales and marketing department for a $20 million commercial cleaning company. Looks like that Political Science degree from the University of Dayton has come in real handy!

In 2004 she transitioned from her management position at this Peak Resorts facility to President of nxtConcepts. She has successfully managed thousands of campaigns using both traditional and new media.

Campaign results in the double and triple digit growth categories are not uncommon in Samantha's portfolio. She is used to getting results. Besides keeping a hand in the day-to-day work, she is also an active and outspoken author and public speaker on new media and interactive marketing.

Samantha is a great believer in giving back to the community. To further skiing in Ohio she has acted as the Ohio Ski Reporter every winter since 1998. She has also served on the Board of the Greater Columbus Habitat for Humanity as the PR Director and the Columbus Chapter of the American Marketing Association as the VP of Communications.

Samantha Rufo’s Specialties:

Interactive marketing and media specialists for small business. Including flexible marketing management "On Demand Marketing", website marketing, email marketing, affiliate marketing, and search engine marketing. Google Qualified Professional.

Additional Information

Samantha Rufo’s Websites:

• My Company
• My Company
• My Blog

Samantha Rufo’s Interests:

Skiing, technology, web

Samantha Rufo’s Groups:

NSAA, MSAA, AMA, Columbus Chamber of Commerce

Samantha Rufo’s Honors:

• 2006/07 Season, NSAA Best Overall Marketing Program, Powderhorn Resort (CO) "Plugged In--Mobile Marketing Campaign". Provided the direction and implementation for the campaign.
• 2005/06 Season, NSAA Best Program to Increase Overall Frequency of Existing Participants, Snow Trails Winter Resort (OH) "Betting on Buzz--Wanted Video Contest". Provided the direction and implementation for the campaign.
• Awarded Best Sales & Marketing Program, “Develop New Skiers”, National Ski Area’s Association (5/03)
• Provided the Program direction to Hidden Valley Resort, MO to win the Best Sales & Marketing Program, “Develop New Skiers”, NSAA (5/03).
• Awarded Best Sales & Marketing Program, “Develop New Skiers” from the NSAA (5/01)
• Awarded Best Sales & Promotion Campaign Using the Internet from the NSAA (5/00)
• Community Service Award-Finalist, Columbus Dispatch (2/97)
• Distinguished Volunteer Award, The Build It Again Center, G.C.H.F.H. (11/96)

Samantha Rufo’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch