
Social Media Strategist / Leadership Coach
Greater Los Angeles Area

Social Media Strategist / Leadership Coach
Greater Los Angeles Area
Entrepreneur who launched a web development company, business incubator, and online life improvement community, all of which are still in operation. Online marketing and social media consultant experienced in launching web sites since 1996. Also a Georgetown-trained leadership coach.
Social Media, Leading Teams, Web Start-ups, Executive Coaching, Marketing and New Media Technologies, Web Strategy and Development, Project Management, New Product Development.
(Sole Proprietorship; Myself Only; Management Consulting industry)
January 2005 — Present (4 years)
Executed the marketing strategy for a recent Harper Collins book on Leadership
Wrote the market research, competitive analysis, and PowerPoint presentation for a new digital media venture by a prominent media personality
Developed a blog strategy for the premiere credit union consulting company
Created a marketing plan for the National Leadership Institute
(Privately Held; 1-10 employees; Internet industry)
January 2007 — February 2008 (1 year 2 months)
First employee, helped take company from concept to series-A funding.
Recruited and managed the initial online community
Closed deals to bring in over 100 life improvement experts
Served as a .com generalist on everything from marketing to web design and IT support.
(Privately Held; 1-10 employees; Internet industry)
April 2001 — December 2004 (3 years 9 months)
Articulated Impact, LLC is a Web Strategy and development company consulting for Washington's most prestigious organizations. I co-developed the company from a concept into a 6-person Web development firm with annual revenues of $500,000 and clients including Hogan & Hartson, Corporate Executive Board, National Trust, and congressional clients.
• Led business development and sales efforts – including client prospecting, proposal writing, contract development, negotiations, and client relationship management.
• Launched political division, signing contracts with five Congressional offices
• Facilitated all company team meetings and led strategy sessions.
• Developed marketing materials and designed the corporate Web site
(Privately Held; 1-10 employees; Management Consulting industry)
July 2001 — December 2004 (3 years 6 months)
Affinity Lab is a collaborative workspace for entreprenuers in Washington, DC. Most recently featured on NPR.
• Transformed 3000 square feet of space into collaborative workspace shared by 10 professional service businesses and nonprofits.
• Conceptualized business model and vision
• Secured initial tenants
• Led brainstorming sessions
• Coordinated efforts for parties, art shows and team collaborations
• Co-founder of the L.I.F.E. conference (Learning Immersion for Entrepreneurs)
(Internet industry)
1999 — 2000 (1 year)
Electronic Hollywood is a new media company led by the legendary Jaime Levy.
Led business development efforts, company strategy and project management.
Led business development efforts, company strategy and project management.
Closed deals with Miramax, Kraft and BrandAid
Served as an account manager and project manager
Developed a long-term strategy for the company.
Leadership Coaching March 2004 — August 2004
Bachelor of Science, Radio/TV/Film, September 1994 — June 1998