Barry Graubart

Current

Vice President, Product Strategy & Business Development at Alacra

Past

EVP and Chief Marketing Officer at Leadership Directories, Inc.
VP, Business Development at ClearForest Corp.
VP, Call Center Solutions at Kaplan / Washington Post

Vice President at PRIMEDIA
Vice President, at Nelson Information
Acting General Manager, NY at LegiTech

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Education

SUNY Albany

Recommended

2 people have recommended Barry

Connections

260 connections

Industry

Online Media

Websites

Barry Graubart’s Summary

20 years experience applying technology to content to generate new revenues. Content, technology, eCommerce and social media leader with strong top line experience. Deep understanding of paid content business with experience in the financial services, distance learning and government markets.

Barry Graubart’s Specialties:

Social media, product development, business development, web 2.0, sales & marketing, exploiting content through technology.

Barry Graubart’s Experience

Vice President, Product Strategy & Business Development

Alacra

(Privately Held; 51-200 employees; Online Media industry)

December 2005 — Present (3 years 1 month)

Lead product strategy for this venture-backed content technology company. Primary focus is on the development and launch of new products for eCommerce platform as well as our traditional web-based applications. Also, lead business development efforts.
EVP and Chief Marketing Officer

Leadership Directories, Inc.

(Privately Held; 51-200 employees; Online Media industry)

September 2004 — December 2005 (1 year 4 months)

Head of sales, marketing, business development and product strategy for this provider of need-to-know business content.
VP, Business Development

ClearForest Corp.

(Privately Held; 51-200 employees; Computer Software industry)

August 2000 — September 2004 (4 years 2 months)

Lead ClearForest's partnerships with systems integrators, indepdent software vendors and resellers.
VP, Call Center Solutions

Kaplan / Washington Post

(Public Company; 1001-5000 employees; Publishing industry)

October 1999 — August 2000 (11 months)

Managed small business unit selling distance learning and assessment solutions to the call center industry.
Vice President

PRIMEDIA

(Public Company; 1001-5000 employees; PRM; Online Media industry)

April 1993 — September 1999 (6 years 6 months)

Held various roles within PRIMEDIA Information Group and its subsidiaries, including QWIZ, Inc. and Nelson Information.
Launched various new products, generating new revenue streams through the repurposing of content through various digital media channels.
Vice President,

Nelson Information

(Privately Held; 51-200 employees; Online Media industry)

September 1986 — April 1993 (6 years 8 months)

Led the transition of Nelson Information from a print publisher to an online information service.
Later moved to parent company, Primedia, which acquired Nelson in 1993
Acting General Manager, NY

LegiTech

(Privately Held; 11-50 employees; Online Media industry)

June 1985 — September 1986 (1 year 4 months)

Various roles for this early online startup, funded by McClatchy Newspapers.