Giuliano Noci

Current

Full professor of Marketing at Politecnico di Milano

Education

MIP-Politecnico Di Milano
Politecnico di Milano

Connections

199 connections

Industry

Higher Education

Giuliano Noci’s Summary

Giuliano Noci is Full Professor of Marketing at the Politecnico di Milano. At present, he is also:
• chair of the Degree in Management, Economics and Industrial Engineering of the Politecnico di Milano – Como site;
• vice-dean of the Department of Management, Economics and Industrial Engineering;
• member of the Board of Directors of MIP (the business school of the Politecnico di Milano);
• head of Internationalisation at MIP - the business school of Politecnico di Milano;
• member of the advisory board for strategic planning of the Italian Ministry of Interior;
• member of the Scientific Committee of Asia Observatory.
His main research fields are:
• marketing, where he investigated the role played by the experience in the consumers’ purchasing process and suggested new models aimed at integrating the emotional dimension in the design of an effective value proposition addressed towards the target market;
• business strategy and the environment; in this field, he designed methods for considering sustainable development in product design, investment analysis, strategic management and performance measurement;
• e-business, where he investigated the implications of the Internet for supply chain management in the textile and mechanical industries;
• e-government, where he analyses the role of ICTs in fostering change management programs within governmental and local public institutions.
Within the above fields, he has published books and several papers in refereed journals (Business Strategy and the Environment, International Journal of Operations and Production Management, International Journal of Production Research, Journal of Engineering Design & Automation, Journal of Organizational Change Management, Long Range Planning, Management Decision, Small Business Economics). His most recent books are: “e-Business Strategies: creating value through the Web” and “Marketing Reloaded: models and tools for building a multi-channel experience”.

Giuliano Noci’s Specialties:

Marketing, Strategy, e-Government, e-Business

Giuliano Noci’s Experience

Full professor of Marketing

Politecnico di Milano

(Educational Institution; 1001-5000 employees; Polimi; Higher Education industry)

January 1993 — Present (15 years 9 months)