Ken Park

Current

• Owner at Oktane Media

Past

• President at Octopus Media/HyperCD
• Marketing at Prodigy Services
• Sales at CMJ

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Education

• San Diego State University

Recommended

14 people have recommended Ken

Connections

156 connections

Industry

Media Production

Ken Park’s Summary

I am an ex-skateboarder, turned music industry exec, turned internet geek turned technology entrepreneur. Where does leave me? A passionate, evangelist for what is coming down the track. In this case, branded entertainment, online video programming and 1-to-1 direct-to-consumer marketing. These are the future because they are at the center of the changes that are currently occurring to media, consumer brands and advertising. Brands will continue to act more and more like media brands -- out of necessity. Advertising will continue to act more and more like agents that are compensated for their ability to increase value and bottom line revenues. And, the media industry will be driven by those that can develop content that appeals to affinity interests and the like-minded passion of smaller audiences. So here I sit, a bit of a renaissance man, with an overactive skill set that includes designing, coding, strategizing and managing -- dedicated to play a role in the development of the next generation of media and marketing.

Ken Park’s Specialties:

Branded entertainment, media marketing, online video programming, 1-to-1 media channels, P&L

Ken Park’s Experience

• Owner

  Oktane Media

  (Privately Held; 1-10 employees; Media Production industry)

  January 2003 — Present (5 years 7 months)

  Oktane is my per project -- focused on developing media brands to be distributed through direct-to-consumer channels and emerging online delivery channels. It focuses on developing affinity and diversity programming and cooperative marketing strategies with targeted corprate sponsors/partners

• President

  Octopus Media/HyperCD

  (Privately Held; 1-10 employees; Online Media industry)

  February 1997 — October 2007 (10 years 9 months)

  HyperCD has been a leader in driving one-to-one digital relationships and trackable marketing cmpaigns by using a ptented Web-enabled disc format as the delivery mechansim for rich media campaigns.

• Marketing

  Prodigy Services

  (Media Production industry)

  1996 — 1997 (1 year)

• Sales

  CMJ

  (Media Production industry)

  1993 — 1996 (3 years)

Ken Park’s Education

• San Diego State University

  BS, Finance with Marketing Minor, September 1984 — May 1989

  I was recently one of eight entrepreneurial marketers, including Guy Kawasaki (Garage.com), Christos Cotsakos (E*Trade), Anita Roddick (The Body Shop), featured in a Marketing textbook entitled, "Entrepreneurial Marketing: Real Stories & Survival Strategies" published by South-Western, a Division of Thomson Learning.

  Activities and Societies:

  I spent 95% of my collegiate life on the road as a result of my professional skateboarding career. As a result I spent little to no time on campus with the exception of attendign to my studies. Regret that, but had a blast and great opportunities through skating.

Ken Park’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch