Senior Marketing, PR & Web Strategies Pro w/ special passion & experience in Clean Energy Sector! TopLinked.com
Greater Los Angeles Area
- Current
-
- Director of Marketing at HelioGroup; HelioPower, HelioEMS, Helio mU
- Past
-
- President/ Co- Owner at Home Tech Works
- Partner, Business Development at Top Box Inc.
- Communications Consultant (Sole Proprietorship)
- Vice President, Marketing at The MultiMedia Group, Inc. (now part of Jack Morton Inc.)
- Education
-
- Pepperdine University
- Recommended
-
4 people have recommended Glenna - Connections
-
79
connections
- Industry
- Renewables & Environment
- Websites
Glenna Wiseman’s Summary
Senior Communications & Business Development Executive
Dynamic strategist with proven ability to create successful campaigns and companies in wide variety of industries including environmentally oriented
Creative professional with proven business growth skills in wide range of industry sectors, across all size company structures: multi-national Fortune 100 to “on the napkin” start up! Thrive in managing multiple projects concurrently from creating “big picture” vision, to execution detail, problem-solving and follow through strengths. Track record of superb written communications, interpersonal and presentation skills.
Glenna Wiseman’s Specialties:
Areas of Expertise Include:
● Business plans ● Marketing ● Public Relations ● Business Management● Merchandising● Special Events ● Corporate Communications● New Business Development● Strategic Planning ● Corporate Identity● Positive Client Relationships● SEO Strategies & Deployment● Team Leadership / Building ● Web Blog, Social Media ● Web Lead Generation ● Website Development ● ROI Tracking & Metrics
Glenna Wiseman’s Experience
-
Director of Marketing
HelioGroup; HelioPower, HelioEMS, Helio mU
(Oil & Energy industry)
December 2007 — Present (1 year 1 month)
This dynamic group of companies in the solar and sustainable energy sector has spun out two new companies. Activities have included: developed and launched two new websites, overhauled a third, launched a new blog which has moved up over 9 millio website rank positions in less than two months. Corporate communications, branding and new marketing positioning collateral has been developed. The HelioPower.com website has moved up over 400,000 rank points since analytic tools inaugurated mid-January. Web lead conversion, online lead generation and ROI results have doubled. SEO strategies are being enacted to move sites to greater Internet performance. First PR efforts have resulted in high profile media coverage.
-
President/ Co- Owner
Home Tech Works
(Privately Held; 1-10 employees; Information Technology and Services industry)
January 2001 — December 2007 (7 years)
Company successfully launched to install smart home systems in large scale luxury market tract homes and custom single projects. Firm has designed and installed systems in over 500 single family homes generating millions in revenue and growing faster than industry averages. Public relations efforts have placed clients in industry publications, and generated wide spread internet coverage. Wrote on going industry columns to assist in educating builders. Spearheaded development of company corporate identity, press, new business development, and product / services offerings. As one of owners, coordinate day-to-day business activities Act as client liaison and project manager on large tract projects. Built company’s CRM program founded on web based delivery system. Develop merchandising system for options able to support construction and purchasing objectives. Developed and executed all press releases for large scale projects and generate periodic technology report to industry.
-
Partner, Business Development
Top Box Inc.
(Privately Held; 1-10 employees; Management Consulting industry)
September 1997 — January 2001 (3 years 5 months)
Develop consulting company in partnership to support parenting my son. Developed business plan for entity in fast growing sector of Internet based technology / entertainment, which resulted in Home Tech Works. Tapped existing relationships to generate new business. Developed strategic plans for new projects and managed execution of projects/ new companies.Secured business consulting and sponsorship work for BAFTA, British Academy of Film & TV Arts, Los Angeles, as recommended to their board by producer, Mark Burnett. Developed contacts, launched and managed rep organization for Advertising Specialty manufacturers.
-
Communications Consultant
Sole Proprietorship
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
July 1991 — August 1997 (6 years 2 months)
Worked with a diverse clientele in the packaging and promotion of new products and concepts with particular focus on “green” and entertainment arenas.
Assignments included research and development of new products, strategic planning, public relations, outside liaison, corporate sponsorship and research, writing and production of marketing, merchandising, direct mail and business plan/investment materials
Client list included Eco-Challenge/Mark Burnett/Producer, B.U.M Equipment Sportswear, Toyota Motor Sales, National Medical Enterprises, McGaw Medical, Hanes Hosiery, The Hartman Group, Business for the Environment, Schmidt-Cannon Inc. and UVS, Ad specialty company. -
Vice President, Marketing
The MultiMedia Group, Inc. (now part of Jack Morton Inc.)
(Privately Held; 51-200 employees; Media Production industry)
February 1987 — June 1991 (4 years 5 months)
Started as Director of Corporate Communications. Created from scratch and administered department responsible for marketing/new business development, public relations and communications programs for the company’s four divisions: MultiMedia Presentations, MSquared Design, MultiMedia Studios and Flying M Films. Produced Company’s quarterly newsletter and award wining direct mail programs. Activities included special events, tracking and meeting department budgets, hiring/supervision of department staff, coordination of activities with four division presidents and CEO.
Team approach to billings from Fortune 1000 accounts nationwide resulted in overall company billings growing 5 fold to $25 million. Company’s first public relations campaign turned investment of $15,000 into national editorial media coverage equivalent of $600,000 and garnered interest of London Based marketing company that bought firm out.
