Maris Daugherty

Current

• Senior Consultant at J.C.Williams Group

Past

• Director of Marketing at uBid.com
• Senior Consultant at Checkmate Consulting
• VP Interactive and Relationship Marketing at RadioShack.com

• VP Marketing at ComputAbility

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Recommended

2 people have recommended Maris

Connections

153 connections

Industry

Internet

Maris Daugherty’s Summary

Maris Daugherty brings over 20 years of experience in the retail industry as a key stakeholder in both entrepreneurial and Fortune 500 companies. She strongly believes in customer-centric, multi-channel management practices having learned their value throughout her career in marketing and merchandising positions within e-commerce and catalog management business areas. She has extensive experience in maintaining consistent brand messaging across multiple channels, strategy development for multi-channel retailers, merchandising tactics for ecommerce and delivering integrated marketing programs.

With J.C. Williams Group, Maris has been project leader on various E-commerce and multi-channel strategy projects, including Harry Rosen, Navy Exchange, Gap Direct, Holt Renfrew, The Body Shop International, Borders and Whitehall Jewelers. She co-authored the industry research study “Organizing for Cross-channel Retailing”, an extensive study on retailers’ organization design for cross-channel strategies.

Maris is skilled at building and fostering fully cross-functional teams that span the corporation. The depth of her retail experience includes positions such as VP of Relationship Marketing for RadioShack.com where she helped create and develop strategic direction for RadioShack’s brand extension and integrity in multi-channel marketing. As Director of Marketing for ubid.com, she supervised all internal and external marketing communications, company messaging, and campaigns for the nation’s second largest online auction. Additionally, she is an Advisory Board Member for Internet Retailer, providing a competitive advantage to clients as they strive to increase revenue and market share.

Maris Daugherty’s Specialties:

Below is a sample of some of the ways we have assisted clients:
- Evaluation of clients existing Multi-channel strategy
- Development of a Multi-channel strategy
- Optimized organization design for Multi-channel retailers
- Integrating marketing across channels
- Program and promotion development to meet strategic objectives
- Optimized channel spending
- Due diligence for Venture Capital
- International expansion strategy
- Vendor and partner evaluation and selection

Maris Daugherty’s Experience

• Senior Consultant

  J.C.Williams Group

  (Privately Held; 11-50 employees; Retail industry)

  March 2005 — Present (3 years 10 months)

  Developing strategy and new concepts, through insight and experience, with a team of exceptional people who have brought winning strategies to an International who's who list of speciality retailers. Working within the Multi-channel practice and specializing in Internet and Ecommerce, I utilize my background skills in marketing, merchandising and business leadership to apply an execution oriented filter within enterprise wide integrated strategy plans.

• Director of Marketing

  uBid.com

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  2003 — September 2004 (1 year)

  Supervised all internal and external marketing communications, company messaging and campaigns for the nations second largest online auction. Negotiated and oversaw all marketing department vendor relationships. Coordinated cross- functional team efforts to drive awareness and market share to established and emerging categories. Maintained complete P&L responsibility for marketing department.
  
  § Negotiated key media contract delivering 15% savings and increasing the delivery guarantee by 60%.
  
  § Increased site wide page views by 30% through enhanced merchandising and exposure to emerging categories.
  
  § Engaged new advertising agency delivering increased creative performance by as much as 300%.
  
  § Reactivated over 100,000 dormant customers using innovative methods and offers.

• Senior Consultant

  Checkmate Consulting

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  August 2001 — July 2003 (2 years)

  Represented the marketing and marketing research arm of this e-business solutions start up. Worked with external clients in extending their existing marketing assets to increase ROI, including media plans, CRM programs, direct marketing, strategic partnerships, promotions and commerce strategies.
  
  § Designed and deployed a vertical, finance and insurance CRM solution for a Global 500 Company in transportation industry.

• VP Interactive and Relationship Marketing

  RadioShack.com

  (Public Company; 10,001 or more employees; RSH; Marketing and Advertising industry)

  1999 — 2001 (2 years)

  As VP Of Interactive Marketing,I was a key stakeholder in the design and launch of RadioShack.com. Created and developed strategic direction for RadioShack’s brand extension and integrity into multi-channel marketing. Developed and managed an enterprise wide cross-functional team. Integrated offline marketing programs to create consistent branding and messaging across all sales channels. Charged with driving business to retail locations. Created a matrixed team environment gaining leverage across the enterprise to extend existing media partnerships, customer acquisition programs, business partnerships and service agencies. Implemented Phase I B2B strategy on the website. Successfully managed P&L responsibilities within a $300 million budget.

• VP Marketing

  ComputAbility

  (Internet industry)

  1983 — 1999 (16 years)

Additional Information

Maris Daugherty’s Groups:

Shop.org

•    Retail Industry Professionals Group
•    Shop.org Members

Maris Daugherty’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch