Alan Scott

Current

• SVP & CMO at Dow Jones Enterprise Media Group
• Chief Marketing Officer, Enterprise Media Group at Dow Jones & Company, Inc.

Past

• Executive VP Marketing at Giga Information Group
• MD Marketing at Spencer Trask & Co
• Managing Consultant at Prescients

• Group VP Marketing at Gartner

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Education

• Wittenberg University

Recommended

2 people have recommended Alan

Connections

188 connections

Industry

Information Services

Alan Scott’s Summary

Award winning marketing Executive with a track record of building and motivating organizations to drive revenue, open new markets, develop new products and business opportunities, and assure client satisfaction.

Alan Scott’s Specialties:

B2B marketing, strategy, marketing measurement & ROI, branding, positioning, advertising, product marketing, field marketing, lead generation, retention, PR, training, employee communications, Web programs

Alan Scott’s Experience

• SVP & CMO

  Dow Jones Enterprise Media Group

  (Public Company; 1001-5000 employees; DJ; Information Technology and Services industry)

  January 2007 — Present (2 years)

  Overall global Marketing strategy and execution.

• Chief Marketing Officer, Enterprise Media Group

  Dow Jones & Company, Inc.

  (Online Media industry)

  June 2003 — Present (5 years 7 months)

• Executive VP Marketing

  Giga Information Group

  (Public Company; 201-500 employees; Information Technology and Services industry)

  January 2003 — April 2003 (4 months)

• MD Marketing

  Spencer Trask & Co

  (Privately Held; 51-200 employees; Venture Capital & Private Equity industry)

  October 2001 — June 2002 (9 months)

• Managing Consultant

  Prescients

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  October 2000 — October 2001 (1 year 1 month)

  Marketing strategy, positioning and lead generation consulting

• Group VP Marketing

  Gartner

  (Public Company; 1001-5000 employees; IT; Information Technology and Services industry)

  August 1987 — October 2000 (13 years 3 months)

  Go-to-market, lead generation, training, international marketing and sales support

Alan Scott’s Education

• Wittenberg University

  BA, East Asian Studies, History, 1981 — 1985

  Activities and Societies:

  Phi Kappa Psi, East Asian Studies Club

Additional Information

Alan Scott’s Groups:

•    Gartner Alumni
•    Executive Decision

Alan Scott’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch