
CEO & Co-Founder - Storybids, Inc., Partner - Boost Search Marketing, Evangelist - PubCon Conferences
Greater Los Angeles Area

CEO & Co-Founder - Storybids, Inc., Partner - Boost Search Marketing, Evangelist - PubCon Conferences
Greater Los Angeles Area
Joseph has been the creative and driving force behind the launch of Storybids, a venture capital funded Web 2.0 start-up. A seasoned Internet advertising executive, Joseph has been heavily involved in the online marketing and online video market and now through Storybids, brings a product placement marketplace to user generated content within online video.
Joseph is also a Partner with Boost Search Marketing, a Southern California based international marketing consulting firm,specializing in enterprise level search optimization for large scale and global web properties, Joseph has worked with many companies on their search marketing campaigns including Austin Ventures, Autobytel, Inc., Azure Capital, Business.com, Clearstone Venture Capital, CreditCards.com, Dentist.net, Education.com, Enterprise Rent-A-Car, Microsoft, MGM Mirage, MRM Worldwide (div. of Interpublic Group of Cos), Tribune Interactive, UsedCars.com and World Publications.
Joseph served as Vice President of Strategic Marketing for UsedCars.com where as a principle, was instrumental in the sale of the company to Cobalt Automotive Group in a multi-million dollar transaction. He also worked as the in-house Strategic Marketing Director for Autobytel, Inc., the nation's largest online new car buying service for a two year period and pioneered their search marketing program.
He is a featured speaker at Internet Marketing conferences around the world having spoken at conferences in New York, Chicago, Los Angeles, MIami, Seattle, Las Vegas, Toronto, Stockholm, London and Tokyo. He is also a Moderator of the forums ‘In-House and Corporate SEM’ and 'SEM Related Organizations & Events' at Search Engine Watch Forums as well as Evangelist and Director for the PubCon series of Internet Marketing Conferences by WebmasterWorld.
Video monetization, product placement, alternative monetization strategies to implement multi-tier revenue streams such as SEO, contextual, ad supported networks and lead generation.
Expert witness in search engine marketing methodology having testified in a Federal Grand Jury trial and deposed on several lawsuits on cases involving search engines.
Due dilligence expert working with several top tier venture capital firms focusing on investment strategies regarding the search marketplace.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2006 — Present (2 years 3 months)
As CEO, Joseph has been the creative and driving force behind the launch of Storybids. A seasoned Internet advertising executive, Joseph has been heavily involved in the online video market and now through Storybids, brings a product placement marketplace to user generated content within online video.
Storybids.com is a venture capital funded start up focused on the user generated ad marketplace offering product placement opportunities within online video.
The difference that Storybids creates is the online marketing aspect of product placement. Storybids offers branding opportunities in online and TV product placement markets.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2001 — Present (7 years 2 months)
o Search Engine Optimization / Pay Per Click Management (PPC) Independent consultant to companies ranging from start-up to Fortune 500 to increase Internet visibility through strategic search marketing campaigns including:
o Conduct natural / organic optimization of enterprise level web properties to increase traffic from major search engines such as Google, Yahoo, MSN Search, and Ask.com.
o Pay-per-click management services such as Yahoo Search (Overture) and Google AdWords.
o Working with several top-tier venture capital firms on search marketing pre-investment due diligence.
o Have influence over $100 Million in collective client internet marketing budgets.
(Privately Held; 11-50 employees; Internet industry)
February 2001 — Present (7 years 6 months)
Evangelist for WebmasterWorld.com and the PubCon series of conferences in Las Vegas, Boston, Orlando, London and New Orleans. www.pubcon.com
WebmasterWorld Forums member since February 2001 as 'EquityMind'. Now Moderator of 'Technology Exhibitions and Conferences' Forum as 'Joseph_Morin'.
Travel (average 125K flight miles/yr.), FlyerTalk.com, Fitness, Jazz, Photography, Gadgets, Going to Las Vegas