
Scientific Researcher at Telematica Institute
Enschede Area, Netherlands

Scientific Researcher at Telematica Institute
Enschede Area, Netherlands
My work focuses on the intersection of marketing and ICT, for instance how can we direct customers to specific channels.
At the Telematica Instituut, we translate scientific knowledge into ICT solutions with the end-result: innovation. Our m.o.: large-scale multidisciplinary project consortia in which we work together with government, business and universities.
I am currently working on projects related to multichannel management, the adoption of context aware mobile services and narrowcasting.
Multi-Channel Management, E-commerce, Mobile Commerce, Innovation, Marketing Reseach, Measurement Methods.