Marije Teerling

Marije Teerling

Scientific Researcher at Telematica Institute

Enschede Area, Netherlands

Current
  • Scientific researcher at Telematica Instituut
Past
  • Doctoral candidate at University of Groningen
  • Visiting Ph.D. student at Tuck School of Business at Dartmouth College
  • Lecturer at University of Groningen
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Marije Teerling’s Summary

My work focuses on the intersection of marketing and ICT, for instance how can we direct customers to specific channels.
At the Telematica Instituut, we translate scientific knowledge into ICT solutions with the end-result: innovation. Our m.o.: large-scale multidisciplinary project consortia in which we work together with government, business and universities.

I am currently working on projects related to multichannel management, the adoption of context aware mobile services and narrowcasting.

Marije Teerling’s Specialties:

Multi-Channel Management, E-commerce, Mobile Commerce, Innovation, Marketing Reseach, Measurement Methods.


Additional Information

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