Philippe Borremans

Current

Managing Director at Blackline

Past

European Lead New Media at IBM
Public Relations Consultant at Porter Novelli International

Recommended

6 people have recommended Philippe

Connections

304 connections

Industry

Public Relations and Communications

Websites

Philippe Borremans’s Summary

Philippe Borremans started his business communications career at Porter Novelli International, a global public relations firm in 1995.

During his 4 year stay as a Public Relations Consultant he worked for organizations like Federal Express, Iomega, Monsanto and the Association of Plastic Manufacturers in Europe.

In 1997 he started to specialize in crisis communications and in - what was then called - “online PR”. His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls. Since then, applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.

In October 1999 he was asked to join IBM Belgium in the function of PR Manager for the IBM Global Services business unit. After one year he held the responsibility for all external communications of all IBM business units in Belgium & Luxembourg.

From 2005 onwards he held a European coordination role for IBM’s online communications activities and the use of social media in the context of public relations. He managed a virtual team of 7 colleagues across Europe and became one of IBM's “evangelists”, often speaking at international conferences and C-level client meetings.

In January 2008 Philippe took a leave from IBM and created his own social media agency called Blackline. The agency helps clients implement and use social media like blogs, wikis, podcasting, videocasting, RSS feeds etc.. in the context of internal, external and crisis communications.

Philippe is a founding member & member of the board of the International Association of Online Communicators, a full member of the European Association of Communications Directors (where he leads the new media work group) and is a member of the Belgian PR Center.

Philippe is also an avid Blogger and comments on social media, society, history and anything in between on http://www.conversationblog.com and on http://www.blacklineblog.com

Philippe Borremans’s Specialties:

My specialties include: media relations (local Benelux as well as international), crisis communications, online communications, blogging, podcasting, videocasting, training, social media, consulting...

Philippe Borremans’s Experience

Managing Director

Blackline

(Partnership; 1-10 employees; Public Relations and Communications industry)

December 2007 — Present (11 months)

Blackline’s focus will be on public, private and non-profit-making organisations that wish to engage with their online audiences. The agency will advise on social media such as blogs, wikis, podcasts, videocasts and social networks. Combined with offline business communications outreach tools such as press releases and media interviews, Blackline provides a tailor-made solution to reach any target group. In addition, the agency offers consulting and hands on training & project management. Blackline provides also tactical support like social media releases, blogger outreach activities and the set up of optimized press rooms.
European Lead New Media

IBM

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

October 1999 — May 2007 (7 years 8 months)

New Media Lead for Europe: coordinate the external blogging efforts of IBM thought leaders. Train, educate and assist them in setting up either personal/business blogs or industry blogs. Work with a European team to promote the use of new media within the organization.

Speak at relevant European conferences.

Public Relations Manager responsible for all media relations activities, planning and execution of IBM in Belgium and Luxembourg.

European liaison with IBM's HQ for all on-line PR related topics such as online monitoring, blogging,podcasting...
Public Relations Consultant

Porter Novelli International

(Public Company; 1001-5000 employees; Public Relations and Communications industry)

August 1995 — October 1999 (4 years 3 months)

PR Consultant working on several customers; FedEx (Benelux responsibilities), Iomega (European responsibilities), APME (local resp.), ECVM (local resp.)and others. Strategic PR planning and execution, team leader, specialising in crisis communications and online PR.

Additional Information

Philippe Borremans’s Websites:

Philippe Borremans’s Interests:

Maritime/Naval history, military history, reading, travel, and a very strong interest for the region I live in: Pajottenland, also called the Tuscany of the North. Podcasting, blogging, new media, communications, freedom of speech, journalism, PR