Marco Romei

Current

• Managing Director at Opus Lab

Past

• EMEA Sales Consultant at Business Objects
• Marketing & Communication Coordinator at YOOX S.p..a
• Analytic CRM Manager at Wind Telecomunicazioni SpA

• Business Developer Manager at Sas Inc.
• Junior Scientist at Centro Sviluppo Materiali S.p.A

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Education

• Università di Roma - 'La Sapienza'

Recommended

3 people have recommended Marco

Connections

137 connections

Industry

Marketing and Advertising

Marco Romei’s Summary

Reloading the way of being a marketer, mixing multisensorial communication and advanced crm models, touch’n’screen technologies and webX.0, to build the marketing of the next generation customers, the (r)evolution marketing that will turns customers into partners.

KEY SKILLS
• Graduate in statistics and economics
• Strong analytical, graphical and statistical software skills
• Collating, tabulating, interpreting and production of reports
• Project management - prioritising workload and meeting strict deadlines
• High level of self-motivation, enthusiasm and ambition to succeed
• Willing to learn and meet new challenges

SPECIAL SKILLS
• academic experience within statistics and probabilistic fields
• 4 years working experience in CRM projects
• Statistical&probability Modelling – Churn&Abandonement, Cross selling, Loyalty; forecasting (Techniques: Neural Networks modelling, Regression Tree; Clustering models, Univariate/Multivariate Regression Analysis, Logistic Regression, Time Series models, bootstrapping sampling models for small populations)
• 2 years managing a customer intelligence platform in a telecom company
• developing customer metrics to guide efficient campaigns
• developing customer marketing strategies
• developing market strategies
• developing and building partnerships in co-marketing fields
• market intelligence analysis and competitor’s watch
• business/projects presentation to internal staff and external partners/customers on projects, analysis
• Proficient in SAS, Enterprise Miner and Enterprise Guide; SPSS, and basics sql programming
• Microsoft Office-Excel (standard), Power Point
• Good communicator


AWARDS & PAPERS
• Experimental thesis study on neural network models printed by Statistics
Faculty Review as ‘The best thesis of the year 1998’
• ‘Logical Analysis of Data’, published in ‘Multivariate Analysis for Total Quality’, 2002 – Franco Angeli Edizioni

Marco Romei’s Specialties:

Marketing Reloaded, Emotional Marketing, Co-Marketing, Channel Marketing, Data Mining, Advanced Statistics, Competitive Intelligence, CRM Marketing, Project Management, Business Intelligence, Perfomance Management

Marco Romei’s Experience

• Managing Director

  Opus Lab

  (Public Company; 1-10 employees; Marketing and Advertising industry)

  January 2008 — Present (8 months)

  Opus Lab is the first and only lab fully devoted to interactive marketing. We develop out of home networks, using the most advanced touch screen technologies and interactive creative artworks.
  
  We proudly bring the potential of the web outside the box, into cinemas, bookshops, theatres, and many other out of home location.
  
  We let the people play with their emotions, we engage them. We let them live an unique event.

• EMEA Sales Consultant

  Business Objects

  (Public Company; 1001-5000 employees; BOBJ; Computer Software industry)

  October 2006 — December 2007 (1 year 3 months)

• Marketing & Communication Coordinator

  YOOX S.p..a

  (Privately Held; 51-200 employees; Apparel & Fashion industry)

  May 2005 — September 2006 (1 year 5 months)

  • develop marketing strategies in EMEA markets
  • build effective business partnerships to drive brand awareness
  • develop internal competitive analysis
  • report business trends and make effective decisions to react on market trends
  • special projects management in marketing fields
  • report to top management
  • customer base analytics management

• Analytic CRM Manager

  Wind Telecomunicazioni SpA

  (Privately Held; 5001-10,000 employees; Telecommunications industry)

  August 2003 — May 2005 (1 year 10 months)

  - analytic CRM Manager, mobile wireline corporate business
  - analytic CRM expert, project manager, data mining analyst

• Business Developer Manager

  Sas Inc.

  (Privately Held; 5001-10,000 employees; Information Technology and Services industry)

  May 2000 — August 2003 (3 years 4 months)

  - business developer manager
  - senior data mining consultant, analytic crm
  - sales support junior, crm solutions

• Junior Scientist

  Centro Sviluppo Materiali S.p.A

  (Government Agency; 501-1000 employees; Industrial Automation industry)

  November 1999 — April 2000 (6 months)

  junior scientist, process analysis

Marco Romei’s Education

• Università di Roma - 'La Sapienza'

  Laurea, Statistics & Economics, November 1993 — December 1998

Additional Information

Marco Romei’s Groups:

•    ASSODIGITALE - www.assodigitale.it -
•    Executive Suite
•    Alumni of Università La Sapienza, Roma
•    Marketing & Communication Network

Marco Romei’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch