John Rindlaub

Current

• Senior consumer marketing consultant/interim CMO at Earthlink WiFi, Blockbuster On Line

Past

• EVP, Chief Marketing Officer at Eos Airlines
• SVP, Director of Corporate Marketing at FleetBoston Financial
• VP Marketing at Barnes & Noble.com

• VP Marketing at Barnesandnoble.com
• President and Chief Marketing Officer at ShopLink
• VP, Director of E-commerce and Marketing at Citibank
• Director of Marketing at Pepsi-Cola
• Director of Marketing at Pepsi-Cola
• Senior Brand Manager at Johnson and Johnson

see less...

6 more...

Education

• Columbia Business School
• Williams College

Recommended

4 people have recommended John

Connections

500+ connections

Industry

Retail

Websites

• My Website
• My Blog

John Rindlaub’s Summary

Innovative senior executive with proven experience in marketing premier consumer brands, financial services and e-commerce companies in the U.S. and internationally. Successful record of dramatically growing new and existing businesses through strategic vision, creative brand-building, and strong team leadership. Experience includes 3 years at Johnson and Johnson, 9 years at Pepsi, 2 years at Citibank, 4 years in e-retailing including Barnes and Noble.com, and three years at FleetBoston Financial. Recent luxury brand experience as CMO of Eos Airlines.

I am currently seeking a CMO or marketing leadership position within a mid-cap ($500M to $2,000M) company where I can help lead dramatic growth. Prefer retail/e-retail, financial services, or new media/entertainment and consumer industries. Also receptive to interim management or consulting engagements; just completed three month assignment heading marketing for Blockbuster On Line, and a five month assignment launching Earthlink's citywide wireless broadband initiative.

John Rindlaub’s Specialties:

Overall corporate and product level marketing and business strategy, brand management, new product development, market research, direct, internet and e-commerce marketing, international marketing, promotions, events and sponsorships, public relations. Customer acquisition, retention, and branding. Known for recruiting high performing teams

John Rindlaub’s Experience

• Senior consumer marketing consultant/interim CMO

  Earthlink WiFi, Blockbuster On Line

  (Public Company; Myself Only; Consumer Services industry)

  May 2006 — Present (2 years 6 months)

  Currently open to senior level consulting assignments in the consumer services, retail, new media/entertainment and e-commerce space. Searching for full time mid-cap to large CMO role in same industries. Just completed three month engagement as interim head of marketing at Blockbuster On Line. Currently consulting to Earthlink to market municipal WiFi services in Philadelphia and other markets. Other clients include start ups in the debit card and retail industries.

• EVP, Chief Marketing Officer

  Eos Airlines

  (Privately Held; 51-200 employees; Airlines/Aviation industry)

  September 2005 — April 2006 (8 months)

  Lead all marketing and business development functions for start up Eos Airlines, the all premium class airlines with only 48 guests on Boeing 757 planes built for 220. Developed intial customer experience and service specs, launch plan, loyalty program, and all marketing and pr communications. Located in Purchase, NY with daily flights between New York and London

• SVP, Director of Corporate Marketing

  FleetBoston Financial

  (Public Company; 10,001 or more employees; BAC; Banking industry)

  July 2001 — June 2004 (3 years)

  Responsible for all corporate marketing branding and communications including retail, small business and goverment/corporate segments. Fuctional units reporting included database and direct marketing, branding/advertising, and segment mangers for retail, small business and government/corporate banking. Led debit/credit card marketing into the retail branch footprint as well.

• VP Marketing

  Barnes & Noble.com

  (Public Company; 501-1000 employees; BNBN; Retail industry)

  June 1998 — February 2001 (2 years 9 months)

  Strategically positioned bn.com from start-up to public corporation, which is #1 clicks and mortar site and 4th
  largest e-commerce site. Sales increased fivefold from $61 million in 1998 to $360 million in 2000, with 6
  million customers. Led all brand marketing, advertising, promotions, sponsorships, public relations, market and site research and integration with Barnes & Noble retail stores. Managed staff of 10 and budget of $25 million.

• VP Marketing

  Barnesandnoble.com

  (Public Company; Retail industry)

  1998 — 2001 (3 years)

• President and Chief Marketing Officer

  ShopLink

  (Privately Held; 11-50 employees; Supermarkets industry)

  January 1997 — March 1998 (1 year 3 months)

  Led start-up PC-based grocery shopping and home delivery company from concept stage to commercial
  operation in Boston with 55 employees. Developed plans for rapid national expansion to 12 additional markets.

• VP, Director of E-commerce and Marketing

  Citibank

  (Public Company; 10,001 or more employees; Banking industry)

  January 1995 — January 1997 (2 years 1 month)

  Responsible for all electronic banking channels and services, including PC banking, phone banking, ATM’s and emerging technologies. Managed marketing, customer service and technology functions. Staff of 12, budget of $20 million. Member of Management Committee.
  • Increased PC banking customer base by 340%, to 15% of all retail bank customers.
  • Developed and implemented comprehensive business plan including TV and print campaign, interactive kiosks, consumer and staff educational and incentive programs. New delivery channels on Prodigy/internet.
  
  Responsible for all advertising, merchandising, direct mail, sponsorships, research and database marketing for $1.2 billion New York retail bank. Staff of 13, budget of $22 million. Member of Management Committee, the New York retail bank’s policy and decision-making body.

• Director of Marketing

  Pepsi-Cola

  (Public Company; 10,001 or more employees; pep; Food & Beverages industry)

  1986 — 1994 (8 years)

  Responsible for all marketing and business development covering six countries and five major beverage brands, reporting to President, Pepsi-Cola Middle East.
  • Reorganized and expanded marketing department to defend leadership position against market entry by Coca-Cola into Pepsi-Cola International’s largest, most profitable division. Result was 16 % sales growth and over $100 million in operating profit.
  • Launched new advertising, packaging, pricing and cold beverage programs in Saudi Arabia which resulted in market share leadership of 84% in the face of Coke’s aggressive market entry.

• Director of Marketing

  Pepsi-Cola

  (Retail industry)

  1986 — 1994 (8 years)

• Senior Brand Manager

  Johnson and Johnson

  (Public Company; 10,001 or more employees; Pharmaceuticals industry)

  1983 — 1986 (3 years)

John Rindlaub’s Education

• Columbia Business School

  MBA, Marketing, August 1981 — May 1983

• Williams College

  BA, History, September 1975 — May 1979

Additional Information

John Rindlaub’s Websites:

• My Website
• My Blog

John Rindlaub’s Interests:

Surfing, skiing, mountain climbing, tennis, squash. World traveller. Fluent French, some German. Married to Dutch woman. Focused on family (three teenagers).

John Rindlaub’s Groups:

Board of Directors, Marketing Executive Network Group (MENG)
Board of Directors, Shop.org/National Retail Federation (1998-2001)
AMA member
Boston Ad Club member

•    Pepsi Cola Company Marketing Alumni

John Rindlaub’s Honors:

Phi Beta Kappa, Williams College, 1979
Two time winner of Pepsi-Cola Marketing Excellence Award, 1988 and 1990)

John Rindlaub’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch