Greater Boston Area
- Current
-
- Senior Corporate Communications Manager at Brix Networks
- Past
-
- Owner at Gruntled Enterprises (Sole Proprietorship)
- Channels Marketing Manager at Cisco Systems
- Manager, Marketing Communications at ArrowPoint Communications
- Marketing Communications Manager at Prominet Corporation
- Marketing Communications Manager at SQA, Inc.
- Senior Marketing Communications Specialist at Chipcom Corporation
- Marketing Communications Specialist at The Burlington Group
- Assistant Manager at The Packaging Store
- Education
-
- Fitchburg State College
- Recommended
-
7 people have recommended Chuck - Connections
-
132
connections
- Industry
- Marketing and Advertising
- Websites
Chuck Smith’s Summary
Marketing professional with extensive experience in all aspects of marketing at a number of high-tech companies, including both start-ups and Fortune 500. Past responsibilities have included marketing communications (excellent copywriting skills), public relations, advertising, and events management. Currently, I work at a network equipment company specializing in service assurance solutions for converged networks.
Chuck Smith’s Specialties:
Web site development, Internet marketing strategies, public relations, marketing communications, copywriting, trade show management, advertising, and any other marketing related function. Specialize in helping small to medium businesses make money with their web sites.
Chuck Smith’s Experience
-
Senior Corporate Communications Manager
Brix Networks
(Privately Held; 51-200 employees; Computer Networking industry)
January 2005 — Present (3 years 10 months)
Work with marketing team to create and deliver Brix messaging to the industry. Reinforce Brix brand through corporate events, advertising, and web initiatives. Created and manage company blog (www.ServiceAssuranceBlog.com), and responsible for web strategies to deliver message and drive prospects. Help define budget and strategy for Brix Networks marketing.
-
Owner
Gruntled Enterprises (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
September 2003 — July 2007 (3 years 11 months)
Develop web marketing strategies for small and medium businesses that incorporate search engine tactics as well as pay-per-click advertising to drive sales (not just brand awareness).
-
Channels Marketing Manager
Cisco Systems
(Public Company; 10,001 or more employees; CSCO; Computer Networking industry)
June 2000 — September 2003 (3 years 4 months)
Responsible for driving sales of Cisco’s content networking equipment through the Cisco channels organization and through channel partners. This involved developing and maintaining relationships with key Cisco channels personnel as well as Cisco distribution and channel partners throughout the United States. In addition, was responsible for fostering a relationship with Cisco’s European and Asia/Pacific channels organizations to ensure that programs developed and rolled out in the United States were re-purposed for the EMEA and Asia/Pac markets.
-
Manager, Marketing Communications
ArrowPoint Communications
(Public Company; 201-500 employees; ARPT; Computer Networking industry)
April 1998 — June 2000 (2 years 3 months)
Joined a start-up company as the second marketing hire in the content networking space. Responsible for marketing communications functions, including sales collateral, press releases, maintaining the corporate web site, supporting seminars and trade shows, and managing the leads fulfillment process. Developed many of ArrowPoint’s initial sales and marketing materials, and worked with an outside Public Relations firm to promote ArrowPoint’s products and technologies before product was shipping. Worked closely with the ArrowPoint sales organization to determine their needs and developed materials based on what worked best for their purposes. Helped develop materials for ArrowPoint's very successful IPO in April of 2000.
-
Marketing Communications Manager
Prominet Corporation
(Privately Held; 11-50 employees; Computer Networking industry)
April 1997 — April 1998 (1 year 1 month)
Responsible for marketing communications functions at a small Gigabit Ethernet switching/routing start-up, including sales collateral, trade shows, sales support, channels support, maintaining the corporate web site, and supporting the public relations process. Working with Director of Marketing, developed Prominet’s corporate image and all external “look and feel,” including advertising campaigns. Negotiate pricing on printing, design, and production work with outside vendors. Acquired by Lucent in January of 1998.
-
Marketing Communications Manager
SQA, Inc.
(Public Company; 51-200 employees; Computer Software industry)
November 1993 — April 1997 (3 years 6 months)
Responsibilities included all marketing communications functions at a small, publicly-traded client/server testing software company, including collateral, press releases, corporate web site, supporting seminars and trade shows, and managing the leads fulfillment process. Established and maintained SQA’s design and copywriting standards. Negotiated pricing on printing, design, and production work with outside vendors. Supported channels marketing activities with collateral and through the SQA web site. Hired and supervised a copywriter and two marketing specialists. Acquired by Rational Software in February of 1997.
-
Senior Marketing Communications Specialist
Chipcom Corporation
(Public Company; 501-1000 employees; Computer Networking industry)
June 1990 — November 1993 (3 years 6 months)
Responsibilities included budgeting, planning, implementing, and coordinating all trade show activities, including show themes, booth design, space allocation, demo plan coordination, booth staffing, presentations, giveaways, installation and dismantle, and direct mail. Also helped with international show planning. Previous to working on trade shows, worked in marketing communications. Responsibilities included planning, writing, producing, and managing sales and marketing literature, including brochures, data sheets, white papers, direct mail, catalogs, and educational materials.
-
Marketing Communications Specialist
The Burlington Group
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 1988 — November 1990 (2 years 6 months)
Responsibilities included copywriting and project management of sales collateral, direct mail, advertising, public relations, presentation scripts, and trade show materials for a full-service marketing firm. Created sophisticated leads tracking and direct mail systems using VAX BASIC. Served as account representative for CAD/CAM/CAE and Chemical Processing companies and developed marketing budgets, media schedules, and marketing plans.
-
Assistant Manager
The Packaging Store
(Privately Held; 1-10 employees; Consumer Services industry)
October 1986 — June 1988 (1 year 9 months)
Responsible for day-to-day operations at a specialty packaging and shipping services store. Performed planning, budgeting, estimating, sales, hiring, training, and shipping functions. Helped grow a new business from $0 to over $250,000 in sales in less than two years. Trained the new owner during a three month transition period.
Chuck Smith’s Education
-
Fitchburg State College
Bachelors of Science, Marketing, September 1985 — June 1987
- Activities and Societies:
- Graduated Summa Cum Laude in 1987
Additional Information
Chuck Smith’s Websites:
Chuck Smith’s Interests:
new technology, golf, blogging, open source, marketing, internet marketing, web development, web 2.0
