Luis Madureira

Current

Executive Board Adviser at Sociedade Central Cervejas e Bebidas | Heineken
Brand Building "Revolutionnaire" & Managing Partner at überbrands - Brand Building

Past

Head of Marketing & Corporate Clients at Gala Coffee & Tea Limited - Drie Mollen Sinds 1818 BV
Trade Marketing and Sales Director at Red Bull
Country Managing Director / Consultant at Inspirit Music / Approved Music Marketing

On-Trade Business Development Manager at Fritolay
National On Trade Channels Sales Manager at Coca-Cola
National Key Accounts Manager < Customer Marketing < Trade Development < Sales Trainee at Diageo

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3 more...

Education

Nova-Etapa
Universidade Nova de Lisboa
Universidade Católica Portuguesa

Universidade Católica Portuguesa

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1 more...

Recommended

22 people have recommended Luis

Connections

500+ connections

Industry

Consumer Goods

Websites

My Company

Luis Madureira’s Summary

A proactive, proficient and resilient leader in Sales & Marketing general management. Creative and innovative business optimizer across all FMCG verticals (Retail, Wholesale, Impulse & On-line). Experienced in Strategic Business Development, Brand Building, Account & Category Management, Above & Below-the-line, Market Intelligence, Competitive Intelligence, New Product Development (NPD) and Team Management. Achiever of quality results within realistic time frames whilst ensuring the highest standards. Generates trust and positive feelings at both personal and professional level.

Luis Madureira’s Specialties:

Consumer Marketing - Route to Mind
Trade Marketing - Route to Market
Operational Marketing - Delivery
Market, Business & Competitive Intelligence
Business Development & Optimizer
Strategy & Tactical Planning & Delivery
Team building (Mentoring / Coaching / Training)
Strategic Marketing & Engineering
Experiential Marketing
WOM Marketing
BTL Expert

Luis Madureira’s Experience

Executive Board Adviser

Sociedade Central Cervejas e Bebidas | Heineken

(Privately Held; 501-1000 employees; Food & Beverages industry)

December 2007 — Present (1 year)
Brand Building "Revolutionnaire" & Managing Partner

überbrands - Brand Building

(Management Consulting industry)

July 2006 — Present (2 years 5 months)

Cutting edge Brand Building and Strategic Consulting, including NPD (New Product Development), Business and Brand planning and Sales and Marketing strategy development. Innovation in execution and product launching into the Portuguese and Spanish markets.

Advising on business structures, drafting commercial policies and structuring commercial transactions.

Trading - Negotiation of international commercial contracts.

Developing projects with:
> Wayfield / Luanday - Soft Drinks, Spirits & Beer - Producer/Distributor - Angola
> Pernod Ricard - Spirits
> Commercial Advantge - Commercial Consulting - UK/Spain
> Drie Mollen Group - Coffee & Tea - NL
> The Big J - Smoothies - UK
> Channel Instore - elSD (Interactive Electronic Shelf Displays) - AU
> VIAInfo - Multimedia Presentation Platform - AU
> Fierce Angels - Dance Music Label & Themed Dance Music Events - UK
> ExcelFormação - Training - PT
Head of Marketing & Corporate Clients

Gala Coffee & Tea Limited - Drie Mollen Sinds 1818 BV

(Consumer Goods industry)

July 2005 — June 2006 (1 year)

Lead the Marketing & Sales departments in UK & Ireland to profitable development within Drie Mollen Sinds BV holding strategy guidelines.

Unravell and develop brand value across Gala's brands (Lyons, Darvilles of Windsor, Templo Cafe, Melitta and Mill House) and Private Label business.

Business Development of Contract Manufacturing customers, Cafedirect - biggest Fairtrade coffee brand & Costa Coffee - International Coffee Shop chain.
Trade Marketing and Sales Director

Red Bull

(Privately Held; 11-50 employees; Consumer Goods industry)

2002 — 2005 (3 years)

Directing the sales & marketing development strategy for verticals guaranteeing World Class Execution and abiding by planned P&L.
Country Managing Director / Consultant

Inspirit Music / Approved Music Marketing

(Music industry)

May 2003 — July 2005 (2 years 3 months)

Co-designed the Concept and developed the Business Model for Approved Music Marketing.
Consultant in several projects.
Launched Inspirit Music label in Portugal:
Promotion: 2 tours with International DJs and several branded events
Distribution set-up
Radio Show in biggest dance music radio station
PR
On-Trade Business Development Manager

Fritolay

(Public Company; 201-500 employees; Consumer Goods industry)

2000 — 2001 (1 year)

Vertical sales development via Channel Marketing, Category Management and Consumer Marketing promotions
National On Trade Channels Sales Manager

Coca-Cola

(Public Company; 51-200 employees; Consumer Goods industry)

1999 — 2000 (1 year)

Directing the sales & marketing development strategy for verticals guaranteeing World Class Execution and abide by the planned P&L
National Key Accounts Manager < Customer Marketing < Trade Development < Sales Trainee

Diageo

(Public Company; 51-200 employees; Consumer Goods industry)

1995 — 1999 (4 years)

Managed the business development of major and more complex Retail Key Accounts surpassing planned sales by 25% and responsible for a team of 4 Key Account Executives

Luis Madureira’s Education

Nova-Etapa

CAP, Training, 2007 — 2007

CAP - Certificado de Aptidão Pedagógica (Trainer Certificate)
Universidade Nova de Lisboa

Graduate, Economics, Management, Marketing, 1990 — 1995
Universidade Católica Portuguesa

Information Technology 2000

Post Graduate Course
Universidade Católica Portuguesa

Internet Marketing 1999

Post Graduate Course

Additional Information

Luis Madureira’s Websites:

My Company

Luis Madureira’s Interests:

Music industry (DJ, Promoter, Marketing Consultancy (Trade Marketing, PR, A&R), Trend Spotting) Motorsports Turism

Luis Madureira’s Groups:

APPM - Portuguese Marketing Professionals Association, Founders Dinner,
SCIP - Society of Competitive Intelligence Professionals
Universidade Nova de Lisboa