Principal, The Acorn Group
Washington D.C. Metro Area
- Current
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- Principal at The Acorn Group
- Past
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- VP, Events at IAB
- VP, Events at Jupiter Media Metrix
- Senior Analyst & Research Director at Jupiter Research
- Interactive Marketing Manager at Avon Products, Inc.
- Education
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- NYU
- University of British Columbia
- Colgate University
- Connections
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132
connections
- Industry
- Marketing and Advertising
- Websites
Mike May’s Summary
Unlikely background in writing, interactive marketing and media, research, and event programming and production make me uniquely qualified to help interactive media companies (particuarly startups) build a following among advertisers and marketers.
Mike May’s Specialties:
The Acorn Group is a consultancy (ok, a consultant - me) specializing in trade marketing for the interactive media industry. What I do is build a public profile around thought leadership for executives at online publishers and vendors - particularly startups. I do this principally through writing and placing by-lined articles, and securing speaking slots at industry conferences.
Mike May’s Experience
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Principal
The Acorn Group
(Online Media industry)
January 2005 — Present (3 years 9 months)
Event Planning, Production, Programming and Mangement specializing in Interactive Media, Marketing and Commerce.
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VP, Events
IAB
(Non-Profit; 11-50 employees; Online Media industry)
August 2002 — October 2004 (2 years 3 months)
Launched IAB Events business and grew it to 30+ events per year. Developed event portfolio that included trade shows of 2000+ people, executive summits of 150-200, cross-country road shows and intimate VIP functions for 20-25.
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VP, Events
Jupiter Media Metrix
(Public Company; Online Media industry)
August 2001 — July 2002 (1 year)
Produced Jupiter Conferences including:
Plug.IN
Jupiter Advertising Forum
Jupiter Media Forum
@Travel
Jupiter Financial Services Forum -
Senior Analyst & Research Director
Jupiter Research
(Public Company; Online Media industry)
February 1999 — June 2001 (2 years 5 months)
Research Director overseeing Marketing, Advertising and Commerce Research.
Wrote and contributed to dozens of reports on interactive media and technology, including:
'Commerce Site Metrics: Deciphering Performance Data'
'Discounts, Deals and Sweepstakes: Breaking the Cycle of Profitless Promotions'
'CPG Online: Forecast Report' -
Interactive Marketing Manager
Avon Products, Inc.
(Public Company; 10,001 or more employees; AVP; Cosmetics industry)
January 1997 — February 1999 (2 years 2 months)
Oversaw marketing and promotions for Avon.com, including e-mail marketing, search engine advertising, portal partnerships and marketing program analytics.
Mike May’s Education
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NYU
MBA, Marketing, Management, September 1996 — December 2000
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University of British Columbia
M.A., English, September 1991 — June 1993
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Colgate University
B.A., English, September 1987 — May 1991
Mike May’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
