Greater Boston Area
- Current
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- VP, Social Media at Mzinga
- Past
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- VP, Marketing at Shared Insights
- Director, Online/Acquisition Marketing at Fidelity Investments
- Director, Interactive Account Group at Fidelity Investments Ad Agency
- Director, Interactive Account Team at Fidelity Communications and Advertising
- Account Executive at BOMBACI + MITCHELL, Associates (Sole Proprietorship)
- Marketing Database Manager (contract) at Logica, Inc.
- Education
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- Georgetown University
- University of Massachusetts, Amherst
- Recommended
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7 people have recommended Aaron - Connections
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462
connections
- Industry
- Marketing and Advertising
- Websites
Aaron Strout’s Summary
Social media and marketing professional focused on business development, blogging, podcasting, community building, and Web 2.0 technologies.
Aaron Strout’s Experience
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VP, Social Media
Mzinga
(Privately Held; 51-200 employees; Computer Software industry)
September 2007 — Present (1 year 2 months)
• In charge of corporate social media strategy with a focus on helping Mzinga and its clients deliver business value
• Speaker at numerous marketing and social media events
• Responsible for all PR and analyst relations
• Lead high-level business development activities with Fortune 500 Companies such as Sun, GE and Pearson
• Lead company thought leadership initiatives – We Are Smarter Than Me book, website, blogs, podcasts – with Mzinga Chairman, Barry Libert
• Responsible for community outreach (blogger relations) -
VP, Marketing
Shared Insights
(Privately Held; 11-50 employees; Information Technology and Services industry)
June 2006 — September 2007 (1 year 4 months)
• Member of five person management team
• Responsible for $2 million annual marketing budget
• Partnered with CEO and head of sales on all business development activities
• Created new brand image and collateral program for company
• Co-created ground breaking Community 2.0 event in 2007
• Led eight person marketing team -
Director, Online/Acquisition Marketing
Fidelity Investments
(Privately Held; 10,001 or more employees; Financial Services industry)
January 2001 — June 2006 (5 years 6 months)
• Oversee promo strategy & implementation for retail marketing
• Work with branch & phone channels to develop marketing
campaigns including DM, print ads, & event marketing
• Led online lead generation efforts (2001-2002)
• Partnered with eBusiness group on all acquisition Web efforts (2001-2003) -
Director, Interactive Account Group
Fidelity Investments Ad Agency
(Privately Held; 10,001 or more employees; Financial Services industry)
February 1997 — January 2001 (4 years)
• Managed Interactive Account team (10 people)
• Worked with senior management to bring in new business
• Partnered with Marketing Communications group to develop e-mail strategy -
Director, Interactive Account Team
Fidelity Communications and Advertising
(Internet industry)
1998 — 2001 (3 years)
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Account Executive
BOMBACI + MITCHELL, Associates (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
April 1995 — January 1997 (1 year 10 months)
• Founded interactive web-marketing division with Principals of company
• Generated sales leads for print and interactive marketing
• Serviced accounts for high-tech and retail accounts
• Developed print ads and direct mail campaigns -
Marketing Database Manager (contract)
Logica, Inc.
(Public Company; 5001-10,000 employees; Computer Software industry)
August 1993 — April 1995 (1 year 9 months)
• Built & maintained central marketing database for N.A. sales force
• Generated sales leads
Aaron Strout’s Education
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Georgetown University
MA, Russian Area Studies, September 1990 — May 1992
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University of Massachusetts, Amherst
BA, Russian Studies, September 1986 — May 1990
- Activities and Societies:
- Lambda Chi, Gold Key
