Entrepreneurial executive
Greater Boston Area
- Current
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- Chief Operating Officer at Exclusive Concepts
- Past
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- Vice President, Marketing and Product Management at Anysoft, Inc.
- Vice President, Marketing and Products at Bell Atlantic Network Integration
- VP Marketing at Bell Atlantic
- CEO and President at HyperDesk Corporation
- Division Director, Product Marketing at Data General Corp
- Education
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- CCNY
- NYU
- Recommended
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1 person has recommended Herb - Connections
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70
connections
- Industry
- Computer Software
- Websites
Herb Osher’s Summary
Entrepreneurial,aggressive marketing executive with substantial Internet Marketing experience and a record of success leading the total marketing effort for both Fortune 500 and Startups software, hardware and service companies.
Herb Osher’s Specialties:
Strategic Marketing, Online Marketing, Lead Generation, Marketing Communications, Product Strategy, Business Development, Product Management, Operations
Herb Osher’s Experience
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Chief Operating Officer
Exclusive Concepts
(Privately Held; 11-50 employees; Internet industry)
July 2002 — Present (6 years 6 months)
Provide online marketing strategies and website implementation services to improve the quantity and quality of lead flow and sales for B2B and ecommerce clients.
• Client billings increased over 500% in five years.
• Manage lead generation campaigns for over 40 clients with an ad spend in excess of $1.8M.
• Grew the ecommerce business by 67% year over year, acquiring over 20 new ecommerce clients.
• Launched over 25 new B2B and ecommerce websites. -
Vice President, Marketing and Product Management
Anysoft, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
June 2000 — June 2002 (2 years 1 month)
Recruited to take a technology languishing in the lab for 5 years and identify markets, define the products and launch them into the marketplace. Created the positioning and messaging that was able to take a complex technology and communicate clear customer benefits.
• Identified the need for a server product family and architected a solution around Windows Terminal Services. Defined follow-on product architecture around Microsoft .NET and web services.
• Two platform products and an integrated development environment were launched at Demo 2002 with early sales to VARs and integrators in manufacturing, medical and legal markets.
• Developed the corporate and product positioning as software that “turns applications into objects” with a focus on the Windows developer marketplace that differentiated the company from the other players in the application integration space. -
Vice President, Marketing and Products
Bell Atlantic Network Integration
(Public Company; 1001-5000 employees; Computer Networking industry)
February 1996 — June 2000 (4 years 5 months)
Responsible for all corporate and field marketing activities including product marketing/management, sales programs, channel management, vendor management, positioning, messaging, advertising, PR and collateral.
• Changed the brand by using aggressive PR and advertising to establish the company as a top 10 national leader in data integration services.
• Developed major new product lines around virtual private networks (VPN), network consulting services, WAN management services, security, video and ATM Voice/Data products that grew the revenue by 40% over two years and profits by 62%.
• Rationalized the company’s vendor strategy, eliminating many second tier players to become a major strategic partner with Cisco. -
VP Marketing
Bell Atlantic
(Public Company; Computer Software industry)
1996 — 2000 (4 years)
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CEO and President
HyperDesk Corporation
(Privately Held; 51-200 employees; Computer Software industry)
December 1990 — February 1996 (5 years 3 months)
Responsible for all company operations, and spokesperson for both the company and the industry.
* Defined company vision, product strategy and business plan, obtaining first round financing from a Japanese investor (ASCII).
• Established HyperDesk’s platform technology as the industry standard.
• Closed a major strategic OEM relationship with Novell that included the bundling of HyperDesk’s platform with 100K servers per month. This resulted in a 20% equity investment by Novell.
* Achieved $5M in revenue in fiscal 1993 by delivering product to over 50 enterprise accounts, including F100 companies Boeing and John Deere as well as closing a major development contract with SUN Microsystems.
• Negotiated the sale of HyperDesk to FTP software for $15M in late 1995. -
Division Director, Product Marketing
Data General Corp
(Public Company; 10,001 or more employees; DGN; Computer Hardware industry)
January 1987 — December 1990 (4 years)
Led the product Marketing Division for Data General and was responsible for 120 product managers and $1 billion in annual product revenue. In that role, I completely redefined Data General’s product strategy and led the transformation of the company from a proprietary platform vendor to a leader in UNIX and PC based distributed systems. The product line I architected and launched (AviiON) became the fastest growing new product in Data General’s history, achieving $100 million in revenue in its first 12 months.
* Developed the strategy shifting DG from a proprietary minicomputer focus to RISC based open systems. Created and launched the AViiON family of RISC-based UNIX systems. This product line generated $100M in revenue and 60% gross margin in the first 12 months with a 100% per year growth rate over the next two years.
Herb Osher’s Education
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CCNY
BS, Electrical Engineering
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NYU
MS, Computer Science
Additional Information
Herb Osher’s Websites:
Herb Osher’s Groups:
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Executive Suite -
Beta Sigma Rho - Xi Chapter Alumni
Herb Osher’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
