Hugh Byrne

Current

Senior Vice President Product Development & Marketing at Greener World Media

Past

Principal at Hugh Byrne Consulting (Self-employed)
Cofounder & CEO at Equipment Standards Co.
Group Publisher at Primedia

VP Marketing at Krames Communications
Business Development Mgr at Pacific Telesis Group
Director, Direct Response Mktg at Oracle

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Education

San Francisco State University
University of California Santa Barbara

Recommended

6 people have recommended Hugh

Connections

258 connections

Industry

Online Media

Websites

My Company

Hugh Byrne’s Summary

Creative, resourceful, and innovative leader, with 15+ years general management and VP-level marketing and sales experience in the media and technology sectors. I have transformed and reinvigorated mature operations, developed new lines of business, and led growth while maintaining high standards of quality and operational efficiencies. My roots are in direct marketing with Fortune-500 enterprises, inspiring an approach that blends ingenuity with analytics, creating strategic solutions that achieve measurable results.

Hugh Byrne’s Specialties:

Information products, content development, directories, direct marketing, b2b, SEO, SEM, publishing, green marketing, lead generation, emarketing, green business, multichannel marketing, database marketing, and product development.

Hugh Byrne’s Experience

Senior Vice President Product Development & Marketing

Greener World Media

(Online Media industry)

June 2008 — Present (4 months)

Manage and develop technology platforms and infrastructure, product development, audience development and product marketing for greenbiz.com, and other Greener World Media ventures.

Greener World Media is the world's first and only mainstream media company focused exclusively on sustainability and the competitive edge it brings to businesses. Our focus is on providing resources that help the rapidly growing market of green-minded professionals and institutions succeed and prosper.
Principal
Hugh Byrne Consulting (Self-employed)

(Self-Employed; Myself Only; Online Media industry)

January 2007 — May 2008 (1 year 5 months)

Providing strategic and analytical services to companies in the online media industry, as well as those engaged in direct and database marketing.
Cofounder & CEO

Equipment Standards Co.

(Privately Held; 1-10 employees; Online Media industry)

March 2006 — December 2006 (10 months)

Founder and CEO of a startup B2B online media venture, creating applications targeting the $37B US highway and heavy construction marketplace. Built on open-source technology and self-capitalized..
Group Publisher

Primedia

(Public Company; 1001-5000 employees; PRM; Publishing industry)

September 1999 — January 2006 (6 years 5 months)

As General Manager, served as business leader with full P&L responsibility for two business units, EquipmentWatch (formerly a division of Dataquest) and SourceESB. They are the leading information resources in their markets (construction equipment and electronic components), deriving revenue from advertising, enterprise licensing, and paid subscriptions.

* Transformed businesses towards Internet-based model, growing electronic revenues from 0% to 40%.

* Refocused franchises towards growth via new product development, online distribution of information, and selective acquisitions.
VP Marketing

Krames Communications

(Public Company; Publishing industry)

March 1995 — November 1998 (3 years 9 months)

Responsible for a variety of marketing and sales functions throughout my tenure with this health education publisher, including product marketing, catalog and direct marketing, sales, and customer service.
Business Development Mgr

Pacific Telesis Group

(Public Company; 10,001 or more employees; Telecommunications industry)

March 1994 — March 1995 (1 year 1 month)

Business development and circulation for electronic directory.
Director, Direct Response Mktg

Oracle

(Public Company; 5001-10,000 employees; ORCL; Computer Software industry)

January 1989 — March 1994 (5 years 3 months)

Led direct and database marketing