Alterian at Alterian
Netherlands
- Current
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- Director of Marketing, Continental Europe at Alterian
- Past
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- Director of Marketing, Continental Europe at Mediasurface
- Director Corporate Marketing at Mediasurface plc
- Marketing Manager Benelux at Mediasurface BV
- Consultant at Rissa Solutions
- Manager Research & Development at Mediasystemen
- Product Marketeer at Mediasystemen
- Software Engineer at Mediasystemen
- Education
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- Hogeschool INHOLLAND
- Hogeschool Haarlem
- Connections
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111
connections
- Industry
- Computer Software
- Websites
Arjen van den Akker’s Summary
B2B Marketeer with a thorough technical background, online experience and capable of understanding complex business requirements and how IT can help solve these.
Responsible for relaunch of multiple corporate websites, website analytics and Adwords / PPC campaigns. Key role in launching Immediacy CMS in the Benelux.
Experienced in online and offline communication, fondness for high quality attractive designs, good presentation skills and editorial qualities, eye for detail, excellent understanding of business and end-user requirements and thorough understanding of IT.
My favourite position has always been one where I can act as bridge between the apparent complexity of IT products and the potential buyers of such technology.
Arjen van den Akker’s Specialties:
Branding and identity, Collateral design and production, Online Marketing, Web Content Management, SEO, Adwords / PPC, Event organization, all-round marketing experience in B2B environment.
Arjen van den Akker’s Experience
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Director of Marketing, Continental Europe
Alterian
(Public Company; 51-200 employees; ALN; Computer Software industry)
July 2008 — Present (4 months)
Mediasurface has been acquired by Alterian; role same as before
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Director of Marketing, Continental Europe
Mediasurface
(Public Company; 51-200 employees; MSR; Computer Software industry)
November 2006 — June 2008 (1 year 8 months)
Responsible for managing all corporate online activities for Mediasurface (i.e. all websites, SEO, PPC campaigns) as well as lead generation for Continental Europe, speaking at events etc. Also playing a key role in the introduction and rollout of Immediacy CMS in the Benelux.
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Director Corporate Marketing
Mediasurface plc
(Public Company; 51-200 employees; MSR; Computer Software industry)
October 2004 — November 2006 (2 years 2 months)
Responsible for corporate marketing communications (US, UK, Benelux, Nordics), all online activities (websites, SEO, PPC), collateral, company & product branding
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Marketing Manager Benelux
Mediasurface BV
(Public Company; 51-200 employees; MSR; Computer Software industry)
February 2001 — October 2004 (3 years 9 months)
Responsible for Benelux field marketing (PR/communications, events/trade shows, collateral etc)
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Consultant
Rissa Solutions
(Privately Held; 11-50 employees; Computer Software industry)
2000 — 2001 (1 year)
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Manager Research & Development
Mediasystemen
(Privately Held; 51-200 employees; Computer Software industry)
1998 — 2000 (2 years)
Manager of R&D department, operational management of 30 employees (developers / testers). Optimze software development processes, quality control and internal auditing.
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Product Marketeer
Mediasystemen
(Privately Held; 51-200 employees; Computer Software industry)
1995 — 1998 (3 years)
Determine product funtionality of Mediasystemen product suite (editorial and advertising systems for the newspaper industry). Arrange product demonstrations on events/shows (a.o. IFRA), product brochures, determine software pricing and licensing model etc.
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Software Engineer
Mediasystemen
(Privately Held; 11-50 employees; Computer Software industry)
October 1991 — 1995 (4 years)
Software engineer working on editorial (page-makeup) systems for the newspaper industry using OO technology. Write product documentation and end-user manual.
Arjen van den Akker’s Education
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Hogeschool INHOLLAND
BSC (ing.), Electrotronics / computer science, 1987 — 1991
- Activities and Societies:
- member of the representative advisory body
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Hogeschool Haarlem
Bachelor of Science, Electrotechnics - Computer Science, 1987 — 1991
Additional Information
Arjen van den Akker’s Websites:
Arjen van den Akker’s Interests:
sailing, photography, new technology
Arjen van den Akker’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
