
Founder, Video Commerce, VP Professional Services, WhatCounts
Greater Seattle Area

Founder, Video Commerce, VP Professional Services, WhatCounts
Greater Seattle Area
- I make things "happen"
I like bringing people together for the good of the company and/or industry.
(Privately Held; 11-50 employees; Internet industry)
June 2008 — Present (5 months)
Video Commerce is the world's largest and fastest growing community of e-commerce marketers, technologists, and online advertising professionals seeking to learn about and advance the use of video as a tool for e-commerce. We are currently ~300 members representing 200 of the top 500 retailers in the Internet Retailer Top 500(tm)
(Privately Held; 11-50 employees; Internet industry)
August 2006 — Present (2 years 3 months)
Responsible for P&L of professional services at WhatCounts. Oversee all professional services business operations, including custom application development, deliverability, client strategy, creative/HTML, and campaign management.
(Internet industry)
October 2004 — July 2008 (3 years 10 months)
From scratch, formed an organization of 1000+ marketers devoted to best practices exchange in the email marketing space. The Email Marketing Roundtable has successfully connected a fragmented universe of marketers from the world's leading brands to discuss what works and what flops when developing cutting-edge email marketing programs.
(Privately Held; 11-50 employees; Internet industry)
February 2003 — August 2006 (3 years 7 months)
Top performer responsible for ongoing client-facing expertise leading directly to revenue generation for the company's hypergrowth email marketing, RSS, and blogging platform business.
(Non-Profit; 201-500 employees; Marketing and Advertising industry)
January 2003 — June 2006 (3 years 6 months)
(Privately Held; 1-10 employees; Internet industry)
January 2002 — January 2003 (1 year 1 month)
Responsible for revenue generation at Mail Mediary and its web application development cousin Web-X, Inc. Identified and closed business with new and existing accounts and managed application development projects throughout the project lifecycle.
(Privately Held; 11-50 employees; Information Technology and Services industry)
September 2000 — May 2001 (9 months)
As an consultant at Cantametrix doubling as a student at Pacific Lutheran University, my responsibilities included drafting portions of the company's business plan, profiling competitors in the acoustic fingerprinting space, and calling on P2P networks, music retailers, and other firms to help spur adoption of the company's technology. Cantametrix was sold to Gracenote, a leader in online music recognition technology.
(Educational Institution; 1001-5000 employees; Information Technology and Services industry)
September 1998 — April 2001 (2 years 8 months)
From scratch, formed an organization consisting of dozens of dedicated students, technical business leaders, and faculty to increase awareness of e-commerce and of the technologies that facilitated the mass consumer adoption of the Internet. Drafted grant proposals that were met to nearly $100,000 to help provide internships to business, computer science, and other technology-inclined students at the University. It remains an important part of PLU's School of Business at http://eplu.plu.edu
(Privately Held; 1-10 employees; Information Technology and Services industry)
July 2000 — April 2001 (10 months)
Co-founded a student-run campus portal and grew adoption to over 1/3 of the on-campus population during February 2001 (during the great Seattle earthquake). Provided an outlet for students to collaborate with one another and voice opinions about administration and school policies without fear of reprisal or condemnation. Initiated the "Love Monkey" program at PLU, which connected over 200 lucky individuals on campus with their "secret crush."
(Public Company; 1001-5000 employees; Information Technology and Services industry)
May 2000 — September 2000 (5 months)
BBA, Information Management, Entrepreneurship, September 1998 — May 2002
Current PLU Students: please feel free to contact me for professional/mentoring advice. I like to help!
Minor, Chinese Language (Mandarin), August 2001 — December 2001
E-Commerce, Networking, Technology, Globalization, Entrepreneurship, Online Marketing, Email Marketing, Online Video, CRM, Mobile Media, Mobile Marketing, Web Analytics, Blogging, RSS, Futurism, Swimming, Automotive Enthusiast (one never can have a "nice enough" car), dog lover, martini connoissieur, international traveler, relationship builder. I love helping people in general. :-)
Video Commerce (http://groups.yahoo.com/group/videocommerce), Email Marketing Roundtable (http://groups.yahoo.com/group/emailroundtable), Direct Marketing Association (DMA) - http://www.sdma.org , Washington Software Association (WSA) http://www.wsa.org , Northwest Entrepreneur Network (NWEN) http://www.nwen.org , Institute for Spam and Internet Public Policy (ISIPP), Shop.org, PLU Q Club, Pacific Lutheran University, Beijing Foreign Studies University.