Peter Olaf Looms

Current

• senior consultant at DR / Danish Broadcasting Corporation

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Industry

Broadcast Media

Peter Olaf Looms’s Summary

Consultant responsible for championing strategic projects from the drawing board to a point at which they can be handed over to for implementation and routine operation.

Recent examples include:
- PVR services on free-to-air digital television in Europe
- Adapting television promotion strategies to take account of time-shifted & on-demand viewing
- Providing inputs to a mobile TV strategy by studying the use of "personal pocket media" - rich media on handheld devices
- Providing strategic inputs on Digital Television and e-inclusiveness, including setting up the EU DTV4All consortium.

What summarizes my work is change management in an international context as the result of various kinds of convergence.

I am helped by having posts as
- visiting assistant professor at the University of Hong Kong ECOM/ICOM Masters programme (DAM, Digital Assets, Convergence and Digital Entertainment)
- external lecturer at the IT University in Copenhagen at the Danish Technical University ( Project Management; Innovation & Digital Media, supervising postgraduate dissertations)
- internal consultant at the IT University in Copenhagen (setting up collaboration with Singapore Management University to promote globalisation and inter-cultural communication skills)
- visiting fellow at ITRI, Murdoch University &
- member of an industrial panel advising the Danish government on strategic research priorities towards 2015

It's useful to have a foot both in academic research and in the daily realities of a media company with 360-degree commissioning. There are useful synergies from doing both.

Since May 2007, I am also doing independent consultancies compatible with my commitments at DR, primarily for the European Commission (evaluations of project submissions); consultancy work for overseas universities and university publishers (change management and the use of ICT in teaching and learning); national media strategy at FAS, Ireland; e-learning strategy (NZ).

Peter Olaf Looms’s Specialties:

Strategic planning for new media, with specific reference to digital television, HDTV, IPTV and personal mobile media (aka personal pocket media). Have been chairperson of three international working parties on the use of open standards for PVRs and other time-shift and on-demand devices. In 2006 began work on personal pocket media and its implications for public service broadcasters.