Internet public relations strategist
Greater New York City Area
Internet public relations strategist
Greater New York City Area
15+ years experience crafting and implementing public relations programs for start-ups, mid-size and large companies in a wide range of industries. Includes New York City agency public relations experience: Senior Vice President at Edelman Worldwide, the world's largest independent public relations firm, Middleberg Communications, Howard Rubenstein Associates, Marston Communications, Makovsky + Co.
In 2007 I joined Frances Del Valle and became Partner at ICG. I develop Internet communications strategies for established companies and entrepreneurial start-ups. I also assist with Editorial Services and InfluenceFinancial.
ICG communicators have dozens of years experience spearheading successful campaigns for established, prestigious firms. We put that talent to work in nimble teams tailored exclusively to long-term programs or projects.
At ICG we don't just think different - we are different, built from the ground up for the world of digital communications.
At ICG we understand the new equation of public outreach:
push
traditional news delivery to established media
pull
optimization and marketing through Internet search
network
viral, word of mouth, and community development through social media
We help businesses grow through Internet-based public relations strategies and tactics, media relations, editorial services, issues management, web development and communications strategies, media training, strategic counseling.
(Privately Held; 1-10 employees; Public Relations and Communications industry)
May 2007 — Present (1 year 1 month)
Influence Consulting Group Inc. combines public relations and interactive strategies for cutting edge communications programs tailored for the digital age. At Influence Consulting we are trained to recognize your competitive distinction, customize and leverage it through print and broadcast media, the Internet, marketing materials, presentations, across networks. We don't just think different - we are different, built from the ground up for the world of digital communications.
(Privately Held; 11-50 employees; Internet industry)
July 1999 — November 2000 (1 year 5 months)
Co-founded start-up that produced educational materials for college students to be delivered through the Internet. Wrote business plan, raised capital, hired staff, managed web development company, advertising firm, negotiated partnerships. Materials produced by InstantKnowedge were sold to ProQuest.
(Privately Held; 1001-5000 employees; Public Relations and Communications industry)
January 1998 — July 1999 (1 year 7 months)
Full scale public relations programs, strategy, and media relations. Managed account teams and programs for publicly traded companies.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
1991 — 1994 (3 years)
Developed and managed public relations programs for financial services companies including Prudential Asset Management Group, Russell Investments, Cowen & Co., Jefferies, Oppenheimer & Co., Neuberger Berman.
mentoring and learning
Video 2.0 New York City
Journalist: Wrote features, columns, and op-ed pieces for The New York Times, Los Angeles Times and numerous other newspapers and national publications.
Contributor to January, 2006, Ketchum Online "Perspectives" Communications Quarterly.
Editor’s Choice contributor to Global PR Blog Week 2.0, September, 2005, “PR Agencies & New Media: Blogs Force Change In PR Agency Practices.”
New York University Lecturer: “PR and New Media: The Principles and Practices of Communications Online.”