Accounts Director, Story Public Relations
San Francisco Bay Area
- Current
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- Accounts Director at Story Public Relations
- Past
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- VP Business Development at Gallagher Group Communications
- Service Provider Marketing Manager at Proxim
- Senior Marketing Manager at Moai Technologies
- International Marketing Manager at Ascend Communications
- Internet Service Provider (ISP) Marketing Manager at Ascend Communications
- Enterprise Marketing Manager at Ascend Communications
- Business Development Manager at Business Link Communications, Inc.
- Independent Consultant at ORACLE CORPORATION
- Business Development Manager-Graphic Division at Koyosha Ltd. Tokyo, Japan
- Creative Director - Computer Publishing Laboratory at Koyosha Ltd. Tokyo, Japan
- Education
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- Rhode Island School of Design
- Stamford High School
- Recommended
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11 people have recommended Michael - Connections
-
500+
connections
- Industry
- Public Relations and Communications
- Websites
Michael Schoolnik’s Summary
Senior marketing professional with over 15 years experience in business development and product marketing.
As Story Public Relations' accounts director, I'm charged with growing the agency’s relationships with technology professionals, venture community, and the media. As a PR tactician, I also drive media and analyst relations for clients.
Michael Schoolnik’s Specialties:
Media relations, business development, outbound marketing, networking
Michael Schoolnik’s Experience
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Accounts Director
Story Public Relations
(Privately Held; 1-10 employees; Public Relations and Communications industry)
April 2004 — Present (4 years 6 months)
Story Communications is a group of senior level executives with extensive experience in technology public relations, marketing communications, journalism, and market analysis. By focusing on technology, networking, and related products and services over the past 20 years, our team has weathered both the Bubble and the Nuclear Winter by delivering superior communications strategy, outstanding tactical execution, and unsurpassed responsiveness to the needs of our clients.
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VP Business Development
Gallagher Group Communications
(Privately Held; 1-10 employees; Public Relations and Communications industry)
August 2002 — March 2004 (1 year 8 months)
Newly created role for boutique PR agency focused on networking technologies. Prospecting enterprise security, SSL VPN, RFID, location based services, cable telephony, SAN, VoIP, server virtualization, and web services.
- Initiating progressive dialogues with VP and CEO contacts at 400 Bay Area-based venture funded start-ups
- Generating 2-3 new on-site prospect site presentations per month, with 5 proposals out to prospects at any given time
- Added new clients: WildPackets, Digital Persona, Allied Telesyn, Kasenna, Kivera, Airflow Networks, Peribit, and Mahi Networks -
Service Provider Marketing Manager
Proxim
(Public Company; 201-500 employees; PROX; Computer Networking industry)
May 2000 — November 2001 (1 year 7 months)
Sole marketing resource for a newly created broadband carrier sales team.
Created new messaging & value propositions germane to wireless ISPs. Programs
increased awareness and generated qualified leads. -
Senior Marketing Manager
Moai Technologies
(Privately Held; 51-200 employees; Internet industry)
February 2000 — January 2001 (1 year)
Web-based auction software used by private exchanges. Strategic sourcing software solutions used by G2000.
Marketing resource for business development and sales VPs.
Built new marketing
infrastructure. Managed external agencies and direct reports to create two
integrated direct marketing programs over a 6-month period
- 12-week program demonstrated 2% response rate after 4 weeks. Over 300
self-qualified responses collected by a micro site & delivered to a newly
created inside sales team for detailed qualification.
- Combined magazine print ads, direct e-mail, traditional direct mail, and web banners. Program ROI tracked by media investment, actual qualified leads passed to field, and closed loop follow-up. -
International Marketing Manager
Ascend Communications
(Public Company; 501-1000 employees; LU; Internet industry)
January 1999 — March 2000 (1 year 3 months)
Recruited internally in recognition of US achievements to fill newly created Paris-based position, providing strategic plan and building core Europe-Middle East-Africa (EMEA) marketing infrastructure that consists of Response Management, Telebusiness, and Lease/Financing to ignite market that trailed company's U.S. sales growth by two-thirds.
- Established Lease/Financing partnership with pan European vendor finance groups. Before this project, Ascend executed 2-3 leasing deals in Europe.
Results: 30 projects began lease/finance documentation worth $150 MM to Ascend (now Lucent); $80 MM closed at the end of calendar year 1999. -
Internet Service Provider (ISP) Marketing Manager
Ascend Communications
(Public Company; 1001-5000 employees; LU; Internet industry)
January 1997 — December 1998 (2 years)
Designed marketing programs that grew and maintained Ascend's market position as the #1 supplier of core and remote access networking technology to ISPs.
- Achieved goal of igniting Q3 1997 revenue. Generated $17 MM in revenue and identified 800 ISP customers in a 12-week "MAX Value" program, combining new remote access server products and refurbished bundles with low-priced lease options.
- Produced $28 MM in revenue and identified 300 customers through intensive, high-contact "Grand Slam" campaigns (EZ Leasing Program), targeting the 2nd- and 3rd -tier ISP market.
- Countered 3Coms' X2 ISP program through Ascend K56flex ISP co-op advertising program with modem supplier Conexant. Used co-op advertising dollars to speed deployment of Ascend K56flex POPs while enabling 300 ISPs to advertise and grow subscriber base. Results: 1.5 MM K56flex ports deployed, generating $300 MM in incremental revenue. -
Enterprise Marketing Manager
Ascend Communications
(Public Company; 501-1000 employees; LU; Internet industry)
September 1995 — December 1996 (1 year 4 months)
Recruited to launch Ascend's first enterprise marketing programs. Created and
delivered sales tools to field and value-added resellers (VARs), including
resource guides, application notes, white papers and direct mail series.
- Delivered 75 qualified leads per week to premier VARs and field sales,
coupled with 30-day closed loop follow up. Results: $50 MM corporate
enterprise incremental revenue tracked over a 9-month period.
- Executed a VAR incentive program, producing 150+ successful deals &
incremental revenue of $15MM over a 6-month period. -
Business Development Manager
Business Link Communications, Inc.
(Privately Held; 11-50 employees; Information Technology and Services industry)
May 1993 — September 1995 (2 years 5 months)
Graphic arts solutions enable WAN delivery of files to advertisers and publishers, reducing courier fees.
Partnered with CEO to grow sales 400%, providing turnkey ISDN networking solutions. Revenue derived from carrier commissions, hardware/software sales, and consulting fees.
- Partnered with Adobe Systems, Xerox & NYNEX to showcase high-speed WAN printing solutions
- Added new strategic customers including New York Times, Grey Advertising and McCann Erickson -
Independent Consultant
ORACLE CORPORATION
(Public Company; 5001-10,000 employees; ORCL; Information Technology and Services industry)
January 1995 — August 1995 (8 months)
Retained by Sr. Director of Technology (Oracle New Media Division). Researched
and wrote definitive market report on emerging ISDN solutions in the US.
Interviewed ISPs, carriers, hardware manufacturers, and systems integrators. -
Business Development Manager-Graphic Division
Koyosha Ltd. Tokyo, Japan
(Privately Held; 51-200 employees; Printing industry)
January 1991 — March 1993 (2 years 3 months)
- Drove sales 300% by recognizing and capitalizing on opportunities to localize and resell U.S. software in Japan. Led localization teams to launch Specular's Infini-D and image database software tools in Japanese.
- Represented company in all negotiations with Knight-Ridder. Launched Japanese version of PressLink network, enabling online access of news photography and news graphic files to Japanese publications.
- Created Koyosha's messaging, booth themes, and collateral for Tokyo MacWorld Expos from 1991-'93 -
Creative Director - Computer Publishing Laboratory
Koyosha Ltd. Tokyo, Japan
(Privately Held; 51-200 employees; Printing industry)
January 1989 — December 1990 (2 years)
Japan's 15th largest printing company. First to introduce Japanese postscript and digital color pre-press.
First foreign employee hired to lead start-up of new desktop publishing unit that reduced production expenses 35% in first year. Built strong business relations representing Japanese company in contract negotiations with American firms.
Michael Schoolnik’s Education
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Rhode Island School of Design
BFA, Painting & Art History, 1975 — 1979
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Stamford High School
1971 — 1975
Additional Information
Michael Schoolnik’s Websites:
Michael Schoolnik’s Interests:
British & American Contemporary Visual Art 1960~Present
Michael Schoolnik’s Groups:
theLAB, San Francisco: Curatorial committee member
San Francisco Museum of Modern Art :InSite Educational Chair, MPNA
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Rhode Island School of Design -
Public Relations Professionals -
Ascend Alumni -
Tech PR -
Telecommunications Online
Michael Schoolnik’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
