Christian Caldwell

Current

Web Interaction and Usability Specialist at American Heart Association

Past

Business Analyst at Logicalis
BA/PM at Brierley & Partners
CEA at Scient

Project Manager at Big Theory
production manager at focus2

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2 more...

Education

University of North Texas

Recommended

9 people have recommended Christian

Connections

347 connections

Industry

Non-Profit Organization Management

Websites

My Company

Christian Caldwell’s Summary

Christian has over 13 years of experience in interactive media. Starting with a small development firm in Dallas, Christian found a niche as a producer for CBT and distance learning. As web development, especially e-commerce grew into a bubble of irrational exuberance, Christian worked with a Dallas based design firm-turned-ecommerce consultancy followed by San Francisco-based Scient as a producer and Customer Experience Architect. These experiences taught him that while high-end design and expert driven consulting could earn awards (as well as pay very well) they were not producing the kinds of innovation they promised.

After the bubble burst, Christian found work with Brierley and Partners, where he gained experience with CRM and Loyalty programs. While this offered him a chance to apply ideas about behavior and experience to online programs for clients like Nokia, United Airlines and Musicland, something was missing. Christian was beginning to believe that quantitative analysis alone was not proving ROI. Click-throughs and pageviews did not tell the story that would help show conversion.

After leaving the agency world, Christian set out as an independent consultant and started seeking contracts with area and national non profits as a Business Analyst specializing in usability and user interaction. In his contracts Christian brought usability testing and user research to the center of web and application development. Not only to improve the constituent experience, but also help show net gains in fundraising, awareness and user satisfaction. Christian is now a manager in charge of usability and user interaction at the American Heart Association.

Christian Caldwell’s Specialties:

CRM, e-communications, e-mail, Information Architecture, User Interface, Usability Testing/Evaluation, Accessibility, Key Performance Indicators for online activity, e-marketing

Christian Caldwell’s Experience

Web Interaction and Usability Specialist

American Heart Association

(Non-Profit; 501-1000 employees; Health, Wellness and Fitness industry)

January 2007 — Present (1 year 10 months)

Advises on all interactive media and content production, including internet and web-based tools as well as off line media.

Establish best practices

Evaluate Usability of web applications and recommend improvements

Help to establish user as the key to the design and implementation of all internal and external applications, marketing and communications.
Business Analyst

Logicalis

(Public Company; 1001-5000 employees; Management Consulting industry)

May 2004 — December 2006 (2 years 8 months)

I worked for Logicalis (formerly Alliance Consulting) as an expert in e-marketing and user-centered design.

I consulted with the American Heart Association on projects involving e-marketing, CRM, and online user experience in general. Contributions included
- improved user experience for online fundraising increasing online revenue by 40%
- evaluation of online offerings for professional portal and e-mail newsletters to improve member retention and recruitment
- online strategy and implementation of website for the Alliance for a Healthier Generation (AHA/Clinton Foundation alliance fighting prevalence of childhood obesity)
BA/PM

Brierley & Partners

(Internet industry)

2001 — 2004 (3 years)
CEA

Scient

(Internet industry)

1999 — 2001 (2 years)
Project Manager

Big Theory

(Internet industry)

1997 — 1999 (2 years)
production manager

focus2

(Marketing and Advertising industry)

1997 — 1998 (1 year)

Christian Caldwell’s Education

University of North Texas

BA, English, August 1989 — May 1995

Funded school with a small photography business, keeping loans to a bear minimum and learning the trials and tribulations of being an entrepreneur. - OR - Found a way to get to spend time around elite artists and musicians and get paid!