Rodrigo Campanini Rubio

Current

• Marketing Consultant at Telefonica - Brazil

Past

• Sr. Marketing Analyst at Telefonica - Brazil
• Product Manager at Telefonica
• Marketing Engineer at Vésper-Embratel

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Education

• Fundação Getúlio Vargas
• Universidade Estadual de Campinas

Recommended

7 people have recommended Rodrigo Campanini

Connections

138 connections

Industry

Telecommunications

Rodrigo Campanini Rubio’s Summary

• Experience on B2C and B2B (SOHO and SME) telecom market;
• Product management, customer positioning and mapping, geomarketing, and group behavior analysis expertise;
• Studies on the deployment of broadband services (wireless 3G, ADSL and IP link) for companies and households;
• Coordination of marketing analysts team;
• Strong oral and communication skills, public speech and interaction, presentations and team training abilities;
• Flexibility to work with multi-functional and multiple-oriented teams and distinct area projects;
• Analytical profile in addition to experience in marketing-focused actions such as promotions, sales campaigns, partnerships and customer-relationship events.
• Complementary commercial profile brings sales strategies and distinctive market niches approach. Conducted the most expressive negotiations by the account managers' side, assuring the achievement of company's requested goals and results.
• Outstanding academics: graduation in Telecommunications (technical, analytical) complemented by a business management / administration-oriented post-graduation, both in top class renowned institutions (UNICAMP and Fundação Getúlio Vargas). Has attended to additional specialization courses like sales techniques, project management and leadership / team management.

Rodrigo Campanini Rubio’s Specialties:

• Management of sales channels (drivers, goals, negotiation tracking)
• Solution design and consultive sales (tailor-made bundles and massive offer strategies);
• Budget monitoring and gap-filling oriented sales.
• Leadership and motivation;
• New products development and roll-out;
• Geomarketing and market analysis;
• Business plan / forecasts;
• Technology and Internet trends and tendencies;

Rodrigo Campanini Rubio’s Experience

• Marketing Consultant

  Telefonica - Brazil

  (Privately Held; 10,001 or more employees; TEF; Telecommunications industry)

  March 2007 — Present (1 year 10 months)

  • Works as a commercial development consultant at the SME branch division of Telefonica Group in Brazil. During the last year has focused on growing the market and wallet share of advanced voice, data and IT solutions among the medium companies (presently R$100MM monthly income);
  • Presently conducts, under recently-implanted numerical portability rules in Brazil, the shielding and loyalty policies, CRM, added value products offering, sales force drivers and risk analysis;
  • Coordinates two marketing analysts teams, being one responsible for develop, support, sustain and measure results of commercial campaigns, the other evaluating revenue and return indicators (ROI, NPV, EBITDA, IRR, WACC) of specific negotiations, ensuring the deal's profitability;
  • Technical and financial viability management on custom solutions and RFP's, granting the necessary CAPEX and/or OPEX volumes for last-mile contracting, PABX's, routers, infrastructure and general equipment provisioning.

• Sr. Marketing Analyst

  Telefonica - Brazil

  (Privately Held; 10,001 or more employees; TEF; Telecommunications industry)

  May 2006 — February 2007 (10 months)

  • Definition of indicator reports concerning the commercial activity of account managers, forecasts and possibly route-changing actions to the established plan;
  • Specification of productivity accompaniment tools;
  • Redesign of the marketing analysts clusters, optimizing allocation of HR;

• Product Manager

  Telefonica

  (Privately Held; 10,001 or more employees; TEF; Telecommunications industry)

  December 2004 — May 2005 (6 months)

  • Development and roll-out of a new product, based on the popular "Speedy" ADSL broadband service. The wholesale focused bundle was responsible for leveraging the company’s ADSL plant and brought additional revenue of R$100K (monthly);
  • Definition of product's return, cost, portfolio, control reports, sales channels, public, price, goals and drivers.

• Marketing Engineer

  Vésper-Embratel

  (Telecommunications industry)

  May 2002 — November 2004 (2 years 7 months)

  • Geographical, technical and economic studies for coverage expansion of the 3G Internet solution “Giro” to additional 30 Brazilian cities;
  • Level-2 helpdesk team manager;
  • Logistics indicators accompaniment;
  • Return of investment in promotions and campaigns, within a geographical area;
  • Geographical analysis and interest concentration (through website hits and prospect sign-ins), bad-debt and player/offering on other player's shortage areas, plus churn and customer spreading;
  • Start-up of the 3G CDMA Broadband Internet Solution “Giro” (www.giro.com.br), developing coverage studies, marketing models and SWOT analysis of the available technologies;
  • Definition of BTS locations, coverage area and input data for the Brazil's Business Plan;
  • Website specification, prospect sign-in web tool, web database and online coverage checking tool;
  • Input coverage data for the billing and e-commerce systems.

Rodrigo Campanini Rubio’s Education

• Fundação Getúlio Vargas

  MBA, Business Administration, 2005 — 2006

• Universidade Estadual de Campinas

  Graduated, Electrical and Telecommunication Engineering, 1998 — 2002

  Activities and Societies:

  Intern of systems and solution development team at the Junior Enterprise of the Electrical Engineering Institute (3E)

Additional Information

Rodrigo Campanini Rubio’s Groups:

•    AlumniUnicamp
•    Azules
•    TEN - Top Executives Net
•    eMarketing Association Network
•    3E Junior Enterprise
•    Digital Marketing
•    Telecom Executives Business Network
•    MBA FGV
•    EAESP-FGV ALUMNI
•    Marketing & Communication Network
•    A3FEEC - Associacao de Antigos Alunos da FEEC-UNICAMP
•    UNICAMP networking
•    UNICAMP
•    Telefonica Top Innovators
•    Junior Entrepreneurs Alumni - BRAZIL

Rodrigo Campanini Rubio’s Honors:

Award: "Know and Reward": The most expressive result ever achieved in a commercial campaign on the SME division - Sep, 2008;
Award: "The best of" - the Marketing and Sales division - Medium enterprises niche - Mar, 2008
Award: "Plus Telefonica": Additional revenue sources and leveraging of traffic return levels - 2007/2008;
Award: "Alexandria" - The best of 2007. Most innovative spirit and corporate motivation increment agent- Nov, 2007;
Award: "Plus Telefonica": Additional revenue sources and leveraging of traffic return levels - 2006/2007;
Award: "Alexandria" - The best of 2006. Best team coordination and teamwork - Dec, 2006;
Award: "Formula 15" - "Super 15 time saver" elected the best analytical online tool by the sales staff - Nov, 2005.