Business Planning & Strategy at AOL Search
Washington D.C. Metro Area
- Current
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- Principal Business Planning Manager at AOL - Search & Directional Media
- Past
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- Sr Program Manager at AOL - Search & Directional Media
- Channel Manager at AOL - Search & Directional Media
- Regional Interactive Manager at Monster/TMP Worldwide
- Account Executive at Monster Worldwide
- Account Representative at Monster Worldwide
- Education
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- Ithaca College
- Connections
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203
connections
- Industry
- Online Media
- Websites
Scott Knowles’s Summary
Scott Knowles is a Principal Business Planning Manager developing emerging business models at AOL Search. His efforts are focused on implementing AOL Search’s distribution and syndication, local and mobile business strategies. Scott recently played a key role in the launch of AOL’s highly regarded new mobile search offering and is leading efforts to monetize AOL’s local search and yellow pages products.
With more than 10 years of internet experience, with a focus on search, local and social media, Scott has overseen a wide range of businesses including pay per call, local search, distribution/syndication, search marketing and optimization, mobile search, internet yellow pages, business development and partner management. Prior to AOL, Scott spent more than six years at TMP/Monster Worldwide.
Working knowledge around Web 2.0 business models including distributed media, blogs and social networks. Interested in meeting contacts and exploring ideas and opportunities in Search, Social Media, P2P Marketing, Local Search and Blogs and how these vehicles will work together.
Scott Knowles’s Specialties:
Search, Revenue Management, Local Search, Pay Per Call, Internet Yellow Pages, Search Engine Optimization, Search Marketing, Social Network Marketing, Blogs, Web Account Services, Social Media, M&A, web 2.0 business models, social media, distributed web services.
Scott Knowles’s Experience
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Principal Business Planning Manager
AOL - Search & Directional Media
(Public Company; 10,001 or more employees; TWX; Online Media industry)
August 2007 — Present (1 year 3 months)
Oversee AOL Search new business strategy, distribution and strategic partnerships. Focus on search advertising, technology and content partners, local, M&A, revenue and content syndication.
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Sr Program Manager
AOL - Search & Directional Media
(Public Company; 5001-10,000 employees; TWX; Online Media industry)
January 2005 — August 2007 (2 years 8 months)
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Channel Manager
AOL - Search & Directional Media
(Public Company; 5001-10,000 employees; TWX; Online Media industry)
March 2004 — January 2005 (11 months)
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Regional Interactive Manager
Monster/TMP Worldwide
(Public Company; 5001-10,000 employees; MNST; Marketing and Advertising industry)
December 1999 — March 2004 (4 years 4 months)
•Website Strategy & Management
•Client Services
•ROI-Driven Internet Advertising Campaigns
•Internet Yellow Pages & Local Search
•Internet Relationship Marketing
•Search Engine Marketing -
Account Executive
Monster Worldwide
(Public Company; 5001-10,000 employees; MNST; Marketing and Advertising industry)
April 1998 — December 1999 (1 year 9 months)
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Account Representative
Monster Worldwide
(Public Company; 5001-10,000 employees; MNST; Marketing and Advertising industry)
August 1997 — April 1998 (9 months)
Scott Knowles’s Education
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Ithaca College
BS, Advertising, 1994 — 1997
Additional Information
Scott Knowles’s Websites:
Scott Knowles’s Interests:
Local Search, Blogging, Social Networks, Social Software, Photography, Guitar, Rock, Blues, Jazz
Scott Knowles’s Groups:
DC Ad Club, New Media Society
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The Kelsey Group -
AOL CONNECTIONS -
Connected Marketing Networking Group -
Monster Worldwide Alumni -
Alumni of TMP Worldwide
Scott Knowles’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
