Sabrina Riddle

Current

• Creative Director/Co-Founder at Bind
• Executive Producer, Strategic Director at Picture Earth
• Strategic & Creative Director/Co-owner at Orson

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Connections

103 connections

Industry

Entertainment

Sabrina Riddle’s Summary

Sabrina currently splits her time among three businesses. She is the Strategic Director/Co-Owner of Orson, a restaurant located in San Francisco, where she is responsible for Orson's interior design and oversees the creation and development of the overall Orson experience, including its digital art program, and leads the brand building efforts for the Orson, Citizen Cake and Elizabeth Falkner brands. Sabrina is also Creative Director/Co-Founder of Bind, a fashion design company based in San Francisco. Fusing her passion for the environment and public art, Sabrina is also Executive Producer/Strategic Director for Picture-Earth, an eco-experiential production company based in New York and San Francisco, bringing the world-renowned public art exhibit Earth From Above to New York City in 2009 and touring the United States thereafter.

Sabrina has over 12 years experience in the successful creation and growth of luxury hospitality and consumer-based businesses ranging from hospitality and travel, fashion and design, public art, entertainment and events to social media and emerging technologies. Prior to that she practiced law in California. Through her collective experience in business and creative strategy, marketing and design, as an executive, holding positions of Chief Marketing Officer, Chief Media Officer and Chief Sales Officer, and as an attorney, Sabrina has developed a comprehensive skill set blending strategic discipline, creative abandon and an ability to inspire both customers and her teams.

Passionate about social mission focused business, Sabrina has spoken on panels across the country about the importance of social mission in building emotive brands. Sabrina was also recognized by 7x7 Magazine as one of San Francisco's Style Council in 2006 for influencing the definition of the area’s style.

Sabrina Riddle’s Experience

• Creative Director/Co-Founder

  Bind

  (Apparel & Fashion industry)

  August 2007 — Present (1 year 5 months)

  Fashion is Social.
  Bind is a discerning sexy fashion brand made of premium fabrics and materials that bind on or to the body... and bind us together as a people. At Bind, creating cool fashion with a brilliant fit is what we're about. We see fashion as social; a unique expression of your identity that connects you to your people. We also believe fashion is socially responsible and informs our decisions about the materials and processes we use, where and how we produce and the global efforts we support. We use organic and sustainable materials when possible. We make our products locally and support emerging micro economies in and outside of America. We also produce consciously to reduce environmental impact.

• Executive Producer, Strategic Director

  Picture Earth

  (Privately Held; Entertainment industry)

  May 2007 — Present (1 year 8 months)

  Live green.
  Picture Earth™ is an eco-experiential production company based in New York, bringing the world-renowned art exhibit Earth From Above to New York City in 2009 and touring the United States thereafter, earthfromaboveusa.com; we focus on partnership marketing and media production for green communications projects.

• Strategic & Creative Director/Co-owner

  Orson

  (Restaurants industry)

  September 2005 — Present (3 years 4 months)

  Orson is a new restaurant in the SOMA neighborhood of San Francisco. Situated in a dramatic and sprawling historic warehouse reminiscent of those found in Europe and New York with a 30-seat bar in the round and both social and intimate dining spaces, Orson's ingredient focused menu is rooted in traditional California cuisine and flirts a bit with the future. Innovative plates, specialties from the wood fired oven and house made delicacies are served along with inventive cocktails, unique and perfectly matched wines and of course desserts to die for.
  
  Sabrina co-founded Orson and is the Strategic Director/Co-Owner. She is responsible for Orson's interior design and oversees the creation and development of the overall Orson experience, including the digital art program. Bind, a fashion company she also co-founded, designed and outfitted the Orson staff. Sabrina also leads the brand building efforts for Orson, Citizen Cake and Elizabeth Falkner.