
Founder www.howtodobusiness.com (Free Spirits Ltd)
Brighton, United Kingdom

Founder www.howtodobusiness.com (Free Spirits Ltd)
Brighton, United Kingdom
I've been running small businesses since 1981. Until 1995 I ran 2 IT businesses which focused on CAD and other technical applications. In 1996 I changed direction and became operations director of the Executive Studio. This was a visionary demonstration centre for IT and e-business for small businesses. I stayed with this project after a management buy-out until leaving in 2004 to set up Free Spirits Ltd.
Over the last 10 years I've been researching small company behaviour and creating innovative training programmes to engage them and larger organisations with the reality of on-line marketing. I've worked for the HP, Virgin Atlantic, PCWorld, One London, the DTI and Business Link, ODPM and the Welsh Government
Free Spirits Ltd was set up to enable us to work effectively with the internet and has developed both as a consultancy and as an internet trader which creates real synergy in producing useful learning materials for other organisations.
So today Ai Consultants does research and strategic consultancy work for the corporate and public sectors and our portal www.howtodobusiness.com contains many marketing and business tools for the growing business, based on our own experience and our research work.
Our internet trading businesss www.plants4presents has expanded to the point that we have acquired a plant nursery in Sussex which we are in the process of converting to organic vegetable production. Other on-line activities we run are www.ladybirdplantcare.co.uk which specialises in supply of biological control organisms for green houses and www.plants4promotions which supplies unusual, interesting plants for marketing campaigns.
We use our 25 years’ experience in creating and running businesses in IT, business research and training (Ai Consultants) and on-line trading (Plants4Presents, Ladybird plant care, Fletching Glasshouses). How to do Business will help you build a technically elegant, easy to run business to realise your goals and ambitions
E-business, Marketing, Leadership. Research, Content Development
D.Phil - University of Oxford
Fellow, Chartered Institute of Marketing
CIM - Best Managed Region UK 2006