
Entertainment Industry Executive
San Francisco Bay Area

Entertainment Industry Executive
San Francisco Bay Area
Rusty Rueff was the CEO of SNOCAP from 2005 through the acquisition of the company by imeem, Inc in April of 2008. . Prior he was Executive Vice President of Human Resources for Electronic Arts (EA). Joining EA in 1998, he was responsible for global Human Resources, Talent Management, Corporate Services and Facilities, Corporate Communications, and Government Affairs, reporting to EA’s Chairman and CEO. EA is the world’s largest, and leading, interactive entertainment software company with revenues of over $3.5 billion and 6500 employees. In 2003, Fortune Magazine named EA one of the “Top 100 Places to Work For” in the United States.
Prior to joining EA, Rueff held positions with the PepsiCo companies for over 10 years. He concluded his career with PepsiCo as Vice President, International Human Resources.
Prior to his tenure with PepsiCo, Rueff spent two years with the Pratt & Whitney Division of United Technologies. In addition, he spent six years in commercial radio as an on-air personality.
He holds an M.S. degree in Counseling, and a B.A. degree, in Radio and Television from Purdue University. He was given the honor in 2003 of being named a Distinguished Purdue Alumni. Rueff and his wife are the named benefactors of Purdue’s; Patti and Rusty Rueff Department of Visual and Performing Arts.
He currently serves on the Corporate Board of ItzBig, Inc. He is on the Executive Committee of the Board of Trustees of San Francisco based American Conservatory Theater (A.C.T.). He is also a member of the Grammy Foundation Board. He is the majority owner of R-Squared Stables, based at Churchill Downs in Louisville, KY., and a member of the Academy of Television Arts & Sciences (ATAS). He is also the co-author of Talent Force: A New Manifesto for the Human Side of Business, published by Prentice-Hall in January, 2006. Rusty and his wife, Patti, reside in Hillsborough, CA.
Talent Management, Executive Management in the Entertainment Industry, Digital Entertainment, Music Industry
(Privately Held; 51-200 employees; Entertainment industry)
October 2005 — April 2008 (2 years 7 months)
(Public Company; Publishing industry)
October 1998 — October 2005 (7 years 1 month)
(Public Company; Food & Beverages industry)
1997 — 1998 (1 year)
(Public Company; Restaurants industry)
1995 — 1997 (2 years)
(Public Company; Food & Beverages industry)
1988 — 1995 (7 years)
MS, Counseling, 1984 — 1986
BA, Radio & Television, 1982 — 1984