John Horsley

Current

CEO at Marzar
Client Services Director at E-consultancy
Green Group Manager at Green

Managing Director at Market 360
Group Manager at Digital Marketing Group
Music Photographer at Retna Pictures

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3 more...

Past

Business Development Manager at Attentio
Business Development Consultant at Be The Brand Experience
Business Development at DC Interact

Joint Founder and Owner at Filtered Solutions Ltd at Filtered Solutions Ltd
Business Development at Be The Brand Experience
Business Development at Alterian Plc
Team Leader at Quantum TM

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4 more...

Education

Bournemouth University

Recommended

13 people have recommended John

Connections

500+ connections

Industry

Marketing and Advertising

John Horsley’s Summary

Strong Entrepreneurial skills combined with the ability to think laterally.

Sales-led business manager with a proven track record of sales success within the Marketing Technology and Marketing Services industries.

Experienced in starting up, developing branding, brand identity, naming and positioning of companies.

Expert understanding of marketing technologies and marketing services

Strong operational leadership, contract negotiation and business development experience.

Experience of business launch, new start-ups, CRM, analytical CRM, MRM, search marketing, direct marketing, digital marketing, data and database marketing, push technology, telecoms solutions, wireless, IT security, sales channels, sales management.

John Horsley’s Specialties:

Web 2.0, Social media, business networking, networking, CRM, IT Secruity, BI, e Marketing, SMS, Analytics, Wireless, Mobile Computing, Marketing Technologies, New Media, New Technology,Interactive, Online Marketing, E-marketing,Advertising, Interactive Advertising, Data, PR, Marketing, CMS, MRM (Marketing Resource Management), SEO, SEM , PPC (Pay Per Click), Usability and Accessibility Testing, Push Technology, Click Fraud, Data Strategy, Digital Agencies, Managed and Creative Services.

John Horsley’s Experience

CEO

Marzar

(Internet industry)

February 2008 — Present (9 months)

Marzar is the platform to promote your business and ideas, gain expert advice, meet business connections, manage your contacts, find resources, win your next deal and much more.

* Participate in or establish your own common interest business communities
* Create branded collaborative work spaces
* Store and share documents
* Coordinate actions of partners, contractors and work colleagues
* Source business partners and access vital resources
* Share expertise and offer advise to promote your own personal brand
* Build a network of trusted contacts share business referrals and introductions
* Syndicate press releases, white papers, cases studies and product information
* Advertise your products and services in our marketplace
* Publicise and promote business events
* Attend social meet ups
Client Services Director

E-consultancy

(Privately Held; 11-50 employees; Internet industry)

January 2008 — Present (10 months)

E-consultancy is the number 1 online publisher of best practice information on Digital Marketing and E-commerce. E-consultancy has a membership of over 70,000 suppliers, agency and ‘client side’ marketers. E-consultancy produces events and offers training delivered by some of the best and most respected online marketers in the UK to some of the most prestigious businesses in the country and abroad.

• Responsible for managing client relationships, new business and membership renewals

• Promotion of the E-consultancy events and training programme

Clients are a mix of small to large companies and include most of the blue chip businesses in the UK members include; myspace, Virgin, Sony, Vodafone, T-mobile, Virgin Media, Linkedin, HSBC, Thomas Cook, Firebox, Aviva, John Lewis, Reed BI and British Airways…..
Green Group Manager

Green

(Privately Held; 5001-10,000 employees; Environmental Services industry)

April 2007 — Present (1 year 7 months)

The Green Group is open to all members of Linkedin who want to raise awareness of the environment and climate change amongst the Linkedin community.

Show you support greener business practice by adding Green Group logo to your profile and let others know that you are thinking Green.

Join the group by cutting and pasting this link http://www.linkedin.com/e/gis/67451/5724E440015A
Managing Director

Market 360

(Information Technology and Services industry)

August 2005 — Present (3 years 3 months)

Market360 Limited provides strategic sales services to digital marketing and marketing technology / automation companies.

➢ Responsible for all aspects of strategic sales, marketing & business development
➢ Development of business plans, marketing strategies & budgets
➢ Built and manage a database of over 25K marketing and digital marketing decision makers
➢ Experienced at targeting, communicating and selling to board level decision makers

Clients included: weboptimiser, be the brand experience, DC Interact, smartFOCUS, Attentio

Be the brand experience produce a MRM (Marketing Resource Management) solution in 1 year part time I have helped secure business with the Co-operative bank, CFS, UIA, Friends Provident, Baillie Gifford and Smile.

DC Interact (digital media company with services that include customer management, loyalty, retention, research and analytics) Market360 have been instrumental in introducing business from Superdrug and GE Money.
Group Manager

Digital Marketing Group

(Privately Held; 51-200 employees; Marketing and Advertising industry)

March 2001 — Present (7 years 8 months)
Music Photographer

Retna Pictures

(Privately Held; 11-50 employees; Photography industry)

June 1996 — Present (12 years 5 months)

➢ Photographed cover art for The Verve and UB40
➢ Shot Advertising campaigns for Coca Cola, HSBC, Virgin and Reebok
➢ Sold conceptual ideas to creative departments, picture buyers and marketing directors at leading Advertising Agencies and Record Companies.
➢ Communicated ideas to agency clients (Marketing / Brand Directors / Agency Creatives / Product Managers / Recording Artists).

I stoped working professionaly in 2000 but continued to take photographs my music photography is still a passion of mine and I continue to photograph well know artists performing live at festivals, events and gigs. I often have my worked published in the music press, national news papers and other journals. I love seeing my work in print it makes it all worth while. You can see some of my recent work here http://www.picturise.com
Business Development Manager

Attentio

(Privately Held; 1-10 employees; Market Research industry)

March 2007 — September 2007 (7 months)

Attentio are a company that specialise in monitoring online 'buzz' on behalf of brands. They have a dashboard solution that allows brand marketers and PR people access insights into what people are saying online about their business or brand across all digital channels.

I set up the UK operation and provided interim direct sales services to Attentio helping them establish their business in the UK.

Within 2 month of starting with Attentio I won a contract from Lexus with digital agency Lateral. I also won a contract with top 5 PR agency Lexis PR and helped support them in a successful bid for business from Myspace.
Business Development Consultant

Be The Brand Experience

(Privately Held; 1-10 employees; Marketing and Advertising industry)

August 2005 — June 2007 (1 year 11 months)

Be the brand supply a Marketing Resource Management Solution. The technology is used by companies to centralise Marketing activities and brand assets, manage marketing workflow, reduce agency fees, increase speed to market and control brand guidlines.

I worked with be the brand experience previously helping project manage a business development campaign.

Working with Be the brand helping them to develop a sales process. I am responsiable for interim business development and manage the sales process from end to end.

In the first 3 months of my appointment I had already helped secure business from UIA who are a large insurance company who specialise in selling insurance through trade unions.

Since then we have won business from CFS, The Co-operative Bank, Smile and Friends Provident

I have shown be the brand a considerable ROI and continue to work with them as an interim consultant.
Business Development

DC Interact

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 2003 — September 2005 (2 years 1 month)

DC Interact are a leading UK digital agency with heavy weight strong credentials.

The company works with brands such as Carling, William Grants and Sons, Tesco Personal Finance, HBOS and Calvin Klien.

Services include: accessibility evaluations, online planning, brand development and website design, digital marketing, data management and marketing data analysis.

I was responsible for delivering qualified appointments for the Client Services Director, Managing Director and CTO to attend. This involved discussing strategic digital marketing plans with Senior Marketing decision makers. The correct positioning of DC Interact and it's values. These activities also helped support the re-brand from Dowcarter to DC Interact.

I worked with DC directly for just over a year and provide a service to them nearly 3 years on.
Joint Founder and Owner at Filtered Solutions Ltd

Filtered Solutions Ltd

(Information Technology and Services industry)

September 2002 — August 2005 (3 years)

Filtered Solutions provided specialist business development services to companies with high value products and services. Typical client were technology vendors, marketing and advertising service providers.

• Responsible for the day to day administration and operations of the business
• Sourced negotiated and won business from market leading clients
• Recruitment of experienced sales and marketing professionals
• Development and execution of sales and marketing campaigns
• Contract negotiation
• Developed an understanding of the UK technology and marketing services sectors
• Managed team of sales people
• Set up CRM systems, established and managed reporting of KPI’s
• Created the filtered brand
• Developed the companies website and web presence

Clients included; Alterian, Talking Numbers, Wheel, Adaire Intelidata, Cairo, Target Direct, Monactive, Fresh Egg, Alteris, Be the brand experience, DC Interact.
Business Development

Be The Brand Experience

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 2004 — August 2004 (3 months)

be the brand experience is at the forefront of MRM (Marketing Resource management) - helping marketing departments reduce costs and ensure brand consistency.

I managed a business development project that delivered 1.3M of oppotunities to Be's sales funnel in 25 days. We carefully positioned Be's technology and placed them infront of decision makers at blue chip companies and leading global brands.

This resulted in a sale to Wintherthur Life.
Business Development

Alterian Plc

(Public Company; 51-200 employees; ALN; Computer Software industry)

November 2002 — April 2004 (1 year 6 months)

Alterian is a global provider of marketing and customer insight solutions enabling businesses to improve the effectiveness of marketing activity.

Providing a business development service as a Consultant. I developed business opportunities and set appointments for the Business Development Managers in both the UK and US.

The objective was to identify and recruit technology and Marketing Service Providers as partners and set sales appointments with end users.

I positioned business user benefits to Managing Directors, Marketing Directors, Insight Directors, Loyalty Directors and technical benefits to IT Directors and CTO's at Blue Chip Companies.

I helped supported numerous channel partners including: Dataforce, MarkIT, Identex, OCCAM, Extraprise and the GB group.

Some of business I helped aquire included:

Northern Rock, Maplins, Cornhill Direct, Lloyds TSB Asset Finance, Ladbrokes, Unibet, IMP, Mothercare, Thomas Cook and many more Blue Chips….
Team Leader

Quantum TM

(Privately Held; 201-500 employees; Outsourcing/Offshoring industry)

August 2000 — June 2001 (11 months)

➢ Responsible for leading, traing, managing, motivating and building a team of over 30 telemarketers
➢ Created team reports and KPI’s
➢ Internal management of client relationships and expectations
➢ Built up a detailed knowledge of telecoms and wireless technologies

Clients included: Global Crossing, MCI Worldcom, DeTeWe, BT, Centura Software, Watchguard

Additional Information

John Horsley’s Interests:

Photography, Arts, New Media, Fishing, Technology, Graphic Design, Music, Digital Communications, Marketing, Walking, Cycling, Web 2.0, Social Media, Digital Marketing, Networking, web 3, enterprise 3.0, Film, Gadgets, Wine,

John Horsley’s Groups:

Blue: The DallasBlue Business Network (23,000+ members)
eOffice
Executive Suite
On Startups - The Community For Entrepreneurs
LIONs "LI Open Networkers"
Link to Your World™
Networlding
International Network of Social Entrepreneurs
InternetRetailing
313digital
Marzar
MyLink500.com (Open Networkers)
GreenTek
Internet Technology Hub
NetworkingPros
Green Marketing
London IN
marzar CEO network
Online Advertising Professionals
Leading International Open Networkers (LION)
Revedia Group - Sr. Level Interactive Digital Media Professionals Only.
Six (6) Degrees of Separation (The Largest Group)
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
CleanTech
Atlanta Interactive Marketing Association
Automotive Digital Marketing
SAL&MAR
Digital Marketing
Toronto Digital Marketing Professionals
Global Technology Network
Green
London Advertising & Design Group
LION500.com (Open Networkers)
INTERNATIONAL SUSTAINABILITY PROFESSIONALS
Tech
mobile
CEO's Club
Branded Content London
Association of Certified Green Technology Auditors™
Climate Change - I care!
Green Marketing Network
Advertising Network
The Business
Go Green (at home and at work)
Big Group Administrators
Global CEO Club