
Product/Usability Management
Dallas/Fort Worth Area

Product/Usability Management
Dallas/Fort Worth Area
Product Marketing/Usability Manager with extensive experience in human behavior in relation to technology, software, and eCommerce resulting in quality products, increased sales and profitability. Recognized strength in hiring, client relationships and taking initiative to find innovative methods of meeting goals. Proven ability to thrive on and implement change by focusing efforts on strategic initiatives.
Usability: Design Walkthroughs, Competitive/Comparative Analysis, Wireframe Analysis, Heuristic Evaluations, Task Analysis, Persona Creation and Staff Development / Mentoring
(Privately Held; 201-500 employees; Marketing and Advertising industry)
March 2006 — Present (2 years 7 months)
Coordinate and conduct usability testing sessions
* Identify usability goals and create test plans
* Identify participants that meet the profile required for the study, and develop or adjust the participant screening questionnaire
* Create and manage lab, study and participant schedules
* Create and manage recruitment process including a participant database
* Organize the lab and ensure all equipment is in working order
* Send out additional information or follow-up surveys to past participants
* Actively lead the recruitment of new participants
* Prepare the supporting materials for each usability study
* Develop interactive prototypes
* Create and deliver usability reports that contain actionable recommendations
(Public Company; 1001-5000 employees; lion; Computer Software industry)
July 2005 — March 2006 (9 months)
Conduct large scale online qualitative and quantitative competitive/comparative and usability testing using LiveTest, a web based automated tool, with 50 500 evaluators.
* Create test scripts and define test metrics for measurability.
* Produce detailed usability reports with findings and recommendations and actionable items, from qualitative data and statistical analysis of quantitative data using SPSS statistical tool
* Coordinate test schedule and delivery dates with LiveTest developer, VeriTest personnel and their clients.
(Public Company; Computer Software industry)
2004 — 2004 (less than a year)
Managed and directed activities related to marketing and development of the LiveTest hosted service offering.
* Identified, ranked, developed and managed Market Testing Services prospects to bring them through the sales pipeline to a successful close.
* Captured client requirements and translated them into sales proposals.
* Coordinated with Operations and Program Management to bring the sales effort to closure.
* Conducted qualitative and quantitative competitive/comparative usability testing.
(Public Company; 5001-10,000 employees; TSG; Computer Software industry)
May 2003 — November 2003 (7 months)
Led Charter Program for customers with travel spend of more than $500,000 annually. Continual interaction with customers, solicited feedback and analyzed qualitative and quantitative metrics.
* Communicated effectively with customers to help solve product problems and promote usage.
* Applied human factors experience to new product, which improved product quality and usability.
* Developed marketing requirements for new product resulting in features for competitive advantage.
(Public Company; 5001-10,000 employees; TSG; Computer Software industry)
August 1998 — May 2003 (4 years 10 months)
Managed and supported usability needs of entire Sabre organization with staff of two. Extensive Human Factors experience in Sabres Domestic and International markets.
* Conducted qualitative and quantitative usability testing on E-Commerce Web sites and GUI applications resulting in improved product quality and customer acceptance.
* Managed and maintained software, computers and A/V equipment in Human Factors Center, resulting in 100% uptime.
* Managed interaction with external recruiting firms for test participants and usability contractors, resulting in cost minimization and quality of participants and contractors.
* Facilitated coordination for internal clients and usability analysts, which eliminated communication problems and improved customer satisfaction.
* Promoted and marketed benefits of usability testing on daily basis, resulting in valued service organization for Sabre.
(Computer Software industry)
August 2000 — December 2002 (2 years 5 months)
MBA Marketing Management B2B
(Privately Held; 11-50 employees; Computer Software industry)
1993 — 1998 (5 years)
National Sales Manager
Developed new sales leads by cold calling and direct mail, generated additional sales by mining database of existing clients.
* Coordinated interaction between external clients and Operations Management, which eliminated communication problems and improved customer satisfaction.
* Conducted qualitative and quantitative usability testing on Microsoft, Oracle, Lotus, IBM, Borland and Canon software products as well as eCommerce Web sites resulting in repeated business.
Operations Manager
Managed six usability analysts and two usability labs and coordinated interaction between external clients and usability analysts.
* Directed recruitment of usability test participants resulting in cost minimization and quality of participants.
* Conducted qualitative and quantitative usability testing on Microsoft, Oracle, Lotus, IBM, Borland and Canon software products as well as eCommerce Web sites resulting in repeated business.
(Computer Software industry)
August 1993 — December 1995 (2 years 5 months)
BBA Business Computer Information Systems
(Computer Software industry)
1978 — 1982 (4 years)
MBA, Marketing Management B2B, 2000 — 2002
BBA, Business Computer Information Systems, December 1993
BS, Agriculture Landscape Construction Management, 1978 — 1982
DFW Interactive Marketing Association (DFWIMA)
American Marketing Association (AMA)
Usability Professionals Association (UPA)
Computer-Human Interaction (CHISIG)