Lisa Galarneau

Current
  • Research Director at Intrepid
Past
  • User Researcher at Excell Data at Microsoft Game Studios
  • Adjunct Lecturer at The University of Canterbury
  • Consultant at Synapsys NZ, Ltd
  • Senior Producer/Director, Customer Experience at Towerrecords.com
  • Director, Human Experience at 4th Revolution
  • Guide at About.com
  • Technical Unit Manager at Basis, Inc.
  • Analyst at Airtouch Communications
Education
  • University of Waikato
  • California State University, Hayward
  • UC Berkeley
Connections
337 connections
Industry
Market Research
Websites

Lisa Galarneau’s Summary

I am a researcher specializing in digital cultures and how people around the world use technology. As a Ph.D. candidate in the Department of Screen and Media Studies at the University of Waikato in New Zealand, I use ethnographic methods to explore social learning in and around massively multiplayer online games (MMOGs) and virtual worlds. In the past I have worked in a variety of roles focused on user/customer/learner experiences, and have used a range of research methods to understand those perspectives.

I also work for Intrepid, a global evidence-based consultancy that provides customer insight and product/service innovation and strategy.

Lisa Galarneau’s Specialties:

new media, market research, consumer insight, ethnography, anthropology, web development, usability, user experience, collaboration, communities, videogames, virtual worlds, social learning, education, collective intelligence, social media, social computing, social networking, personalization


Lisa Galarneau’s Experience

  • Research Director

    Intrepid

    (Privately Held; 11-50 employees; Market Research industry)

    June 2007Present (1 year 5 months)

    Using a combination of qualitative and quantitative methods, but with a particular focus on deep insights gained from ethnographic work, I design and conduct cross-cultural research projects aimed at illuminating and developing user and customer experiences.

  • User Researcher

    Excell Data at Microsoft Game Studios

    (Public Company; Internet industry)

    March 2006June 2007 (1 year 4 months)

    Working with Games User Research, responsible for designing and conducting research studies for a variety of game titles, including console, PC (single player, multiplayer and massively multiplayer) and casual games. Designed and ran usability, playtest and ethnographic studies (lab and field studies), conducted focus groups and interviews, as well as analyzing and disseminating results and recommendations to development teams.

  • Adjunct Lecturer

    The University of Canterbury

    (Higher Education industry)

    January 2005July 2005 (7 months)

    Lecturer in mass communication and journalism programme.

  • Consultant

    Synapsys NZ, Ltd

    (Privately Held; 1-10 employees; Internet industry)

    September 2003April 2005 (1 year 8 months)

    Led multi-disciplinary project teams in the design and development of effective learning solutions utilizing a range of media, including game/simulation-based resources. Designed and managed research projects, encompassing learner profile analyses and evaluation of education/training programs. Provided consulting services to organizations in the areas of training strategy & audits, solutions development, and product/service positioning. Developed and presented seminars/workshops on e-learning topics.

  • Senior Producer/Director, Customer Experience

    Towerrecords.com

    (Privately Held; 1001-5000 employees; Internet industry)

    October 2000May 2002 (1 year 8 months)

    Via intensive customer, usability and market research efforts, identified several key customer-driven initiatives and drove company-wide effort to revamp under-performing e-commerce site in the areas of search, browse, merchandising, product recommendations and analytics. Managed cross-functional teams, vendor relationships, and frequently liaised with senior management, market research firms, marketing/PR, and legal staff. Achieved overwhelmingly positive customer feedback, improvements in business metrics, and industry awards and kudos.

  • Director, Human Experience

    4th Revolution

    (Privately Held; 51-200 employees; Internet industry)

    October 1998September 2000 (2 years)

    Managed cross-functional teams and multiple stakeholders on client engagements ranging from educational sites to robust database-driven sites utilizing a variety of 3rd-party technologies. Won several industry awards for internal and client work. Developed and managed partner relationships with systems integrators, translation companies, educators, research firms and analysts. Led and documented internal and client research, strategy and requirements efforts.

  • Guide

    About.com

    (Public Company; 501-1000 employees; Internet industry)

    March 1997May 2000 (3 years 3 months)

    Ran the historical reenactment community for several years.

  • Technical Unit Manager

    Basis, Inc.

    (Public Company; 51-200 employees; Information Technology and Services industry)

    August 1995September 1997 (2 years 2 months)

  • Analyst

    Airtouch Communications

    (Public Company; 1001-5000 employees; Telecommunications industry)

    April 1994August 1995 (1 year 5 months)


Lisa Galarneau’s Education

  • University of Waikato

    Ph.D., Screen and Media Studies, 20042008

    New Zealand

  • California State University, Hayward

    M.Sc, Education, 2003

  • UC Berkeley

    B.A., Anthropology, 1993


Additional Information

Lisa Galarneau’s Websites:

Lisa Galarneau’s Interests:

futurism, technology, virtual worlds, videogames, music, entertainment, social media, sustainability, social entrepreneurship, learning, transformation, knowledge, social networks, teamwork, leadership, 21st century skills, science, secular humanism

Lisa Galarneau’s Groups:

American Marketing Association, Association of Internet Researchers, Digital Games Research Association, Microsoft Social Computing Symposium, Burning Man, Terra Nova, Institute for Triple Helix Innovation, Games and Culture Journal (Editorial Review Board_, the EON Foundation (Trustee), BIL, The Singularity Summit, Lifeboat Foundation (Futurists Advisory Board), International Journal of Gaming and Computer-Mediated Simulations (Editorial Review Board). American Anthropological Association

  •    Obama for America
  •    Lifeboat Foundation Scientific Advisory Boards
  •    LinkedSeattle
  •    Market Research Global Alliance (MRGA)
  •    Columbia Tower Club
  •    EON Foundation - Dedicated to Advanced Global Learning

Lisa Galarneau’s Honors:

Webby award nomination - 2000


Lisa Galarneau’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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