Anders Kragelund

Current
  • Interactive Manager at Benjamin Publications
  • Mobile Content Manager at Benjamin Publications
  • Interactive Manager at Forlaget Benjamin
  • Interactive manager at Benjamin Media
Past
  • Product manager at TDC Music
  • Content Manager at TDC Mobile
  • Project manager at TDC Solutions
Education
  • IT University of Denmark
  • University of Queensland
  • Danmarks Tekniske Universitet
Connections
346 connections
Industry
Online Media
Websites

Anders Kragelund’s Summary

Anders Kragelund’s Specialties:

Internet portfolio management and development, mobile services, e-business, e-commerce, e-marketing, m-commerce, project management, LEAN product development.


Anders Kragelund’s Experience

  • Interactive Manager

    Benjamin Publications

    (Privately Held; 51-200 employees; Online Media industry)

    June 2006Present (2 years 3 months)

    I am responsible for the Interactive team at Benjamin Publications, where we develop and maintain all new media in the corporation. Our activities include business, technology, marketing and design. At present the interactive portfolio consists of websites and mobile portals in Norway, Denmark and Sweden. Example of our internet and mobile brands are FHM, M!, Cosmopolitan, Arena, Bilmagasinet, Vmax, Costume and Woman.

  • Mobile Content Manager

    Benjamin Publications

    (Privately Held; 51-200 employees; Publishing industry)

    December 2005Present (2 years 9 months)

    In Benjamin Publications I develop mobile services via multible media channels. Benjamin Publications is mainly known as a publisher of scandinavian life style magazines. The magazines include: Vmax, M!, FHM, Max Power, WOMAN, Costume, Cosmopolitan, Bil Magasinet, Bolig Magasinet.

  • Interactive Manager

    Forlaget Benjamin

    (Online Media industry)

    2005Present (3 years)

  • Interactive manager

    Benjamin Media

    (Online Media industry)

    2005Present (3 years)

  • Product manager

    TDC Music

    (Privately Held; 10,001 or more employees; Information Technology and Services industry)

    June 2004December 2005 (1 year 7 months)

    Business and product development "TDC Music":
    * e-commerce (sales analysis, strategy and optimization)
    * e-business (supply chain integration and value networks)
    * music download and streaming services (development and strategy)
    * user-oriented development, interaction and usability
    * e-marketing (Search engine strategy and traffic programs)
    * e-partnering (e.g. Coca Cola, Danish Broadcast Corporation, McDonalds and IFPI Denmark)

  • Content Manager

    TDC Mobile

    (Privately Held; 501-1000 employees; Telecommunications industry)

    July 2003February 2004 (8 months)

    Business and product development of the wap portal "Fly":
    * Building Denmark's first 2,5 G mobile portal "Fly" with project team
    * Negotiating contracts with major content providers
    * Establishing business models for new content revenue streams

  • Project manager

    TDC Solutions

    (Privately Held; 10,001 or more employees; Telecommunications industry)

    October 2002July 2003 (10 months)

    Broadband business development
    * evaluating value adding services (music, video, radio)
    * evaluating pervasive computing/Intelligent Living
    * working on personalizing customer interaction

    We build the first music download service in Denmark


Anders Kragelund’s Education

  • IT University of Denmark

    M. Sc., Information Technology, February 2000August 2002

    Major academic interests:
    * e-business, e-commerce and e-marketing (both commercial and technical focus).
    * Usability and sales optimization (Most Wanted Response)
    * Knowledge Management
    * Business intelligence and data web-/warehousing

    Specialized in analyzing observed customer behavior on the web to take business action on the data.

    Activities and Societies:
    Assistant teacher in the subject "Operational analysis of web behavior".
  • University of Queensland

    Exchange student, Psychology and space engineering, June 1999January 2000

  • Danmarks Tekniske Universitet

    B.Sc., Mechanical Engineering, 19962000

    Major academic interest:
    * Design for manufacturing (Lean product development)
    * Product development, idea creation and industrial design
    * User-oriented development

    Activities and Societies:
    International student coordinator

Additional Information

Anders Kragelund’s Websites:

Anders Kragelund’s Groups:

  •    TDC Alumni

Anders Kragelund’s Honors:

IPMA (International Project Management Associate - Level D)
The Danish e-Business award (B2C) 2006 for TDC Musik


Anders Kragelund’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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