
Sustainable innovation and business incubation
Greater New York City Area

Sustainable innovation and business incubation
Greater New York City Area
Sustainability and business innovation is my passion and practice.
I am a strategist and change agent with a drive to make smarter businesses and better consumer solutions – sustainable solutions that work within the limits of the planet and drive profit and prosperity.
My background combines 13 years working in design, brand strategy and marketing, service innovation, sustainability and business practice. I hold a Masters in Design Strategy and Innovation, with Distinction, and a Masters in Responsibility and Business Practice, with Distinction.
OZOlab is a sustainable innovation group and business incubator. We create, fund and launch a new breed of consumer businesses. Together with the two founding partners of the company, who had already founded OZOcar, we
established OZOlab in 2007 and I now operate as the Managing Director and the Head of Strategy.
OZOlab is a platform to create a new breed of sustainable business, which challenge the current paradigm within consumer categories and focus on quality, sustainability and accessibility together. We create OZO businesses and advise large client companies on sustainable business transformation and innovation.
Our core belief is that environmental challenges provide a rich opportunity for business innovation and value creation. We exist to serve this opportunity and re-write the rules of business and production, because we can, we are small and nimble, unlike the large consumer goods companies.
Treehugger.com is where I write about sustainability and innovation.
Recently I have been retained as a consultant to Ogilvy New York, (The Greenery Dept), to lead innovation opportunities with their clients in the U.S.
Sustainability leadership.
Sustainable innovation.
Sustainable strategy.
Green marketing.
Systems and service design.
Business strategy.
Business planning.
Stakeholder engagement.
Brand strategy.
Business development.
Financial management.
(Environmental Services industry)
December 2006 — Present (1 year 11 months)
OZOlab is a leading sustainable innovation group and business incubator that exists to identify, create and market a new breed of businesses. We create businesses under the OZO umbrella brand and advise large client companies on sustainable business transformation.
OZOlab.com
OZOlife.com
OZOcar.com
(Design industry)
February 2005 — February 2007 (2 years 1 month)
www.livework.co.uk
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2003 — February 2005 (1 year 6 months)
www.circuslondon.com
(Marketing and Advertising industry)
January 2000 — September 2003 (3 years 9 months)
(Marketing and Advertising industry)
1998 — 1999 (1 year)
(Privately Held; 1001-5000 employees; Marketing and Advertising industry)
June 1995 — February 1998 (2 years 9 months)
MSc, Responsibility and Business Practice, 2005 — 2007
MA, Design, Strategy and Innovation, 1999 — 2000
Moving fast down slopes; running long distances; learning to play the piano; riding horses competitively – in the past; speaking the audiences on sustainability, and mentoring on sustainability.
RSA Fellow
http://www.thersa.org/
One of "35 Under 35" top businesswomen awarded by World Business in Association with INSEAD.