Will McInnes

Current

• Trustee & Non-executive board member at Safety Net
• Non-executive board member at Wired Sussex
• Associate Lecturer - Online Marketing at Oxford College of Marketing

• Managing Director at Nixon McInnes Limited

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Past

• Product Marketing Manager at Crane Telecom Group

Education

• Chartered Institute of Marketing
• University of Liverpool

Recommended

23 people have recommended Will

Connections

500+ connections

Industry

Internet

Websites

• My Company
• My Blog

Will McInnes’s Summary

My primary role is as Managing Director of NixonMcInnes - http://www.nixonmcinnes.co.uk.

NixonMcInnes is the largest independent social media agency in the UK, enabling major international brands to harness new forms of media and technology to accomplish their business objectives and improve their relationships with the world.

Current clients include: Channel 4, Cisco, Oxfam, O2, BMW, MoreThan, Hachette Filipacchi, University of Southampton and Co-operative Financial Services.

My responsibilities are guiding the strategic direction of the business, marketing the business, creating new business partner relationships, and public speaking.

My goals are to grow NixonMcInnes' reputation on the international stage, to grow our client base of visionary marketers within major brands and to be contributing to and making sense of online innovations as they happen.

Will McInnes’s Specialties:

Deep expertise in new emerging channels and technologies that can be harness for online communication and marketing, for both B2C and B2B brands.

Current areas of research and practice include:

• Achieving distribution and sales growth through widgets
• Engaging through microblogging & vlogging
• Exploring virtual worlds, particularly Second Life
• Leveraging the Facebook platform
• Improving ecommerce performance thru social commerce

Will McInnes’s Experience

• Trustee & Non-executive board member

  Safety Net

  (Non-Profit; 11-50 employees; Civic & Social Organization industry)

  January 2007 — Present (1 year 10 months)

  Safety Net is a training provider to the childrens workforce. We aim to promote childrens safety and prevent abuse. The project is based in Whitehawk, Brighton, and is involved in a number of valuable projects to develop child safety. In addition to general Trustee responsibilities, I have been brought in specifically to help with the external communications and marketing of the organisation.

• Non-executive board member

  Wired Sussex

  (Non-Profit; 1-10 employees; Online Media industry)

  September 2006 — Present (2 years 2 months)

  Our company Nixon McInnes is a founder member of Wired Sussex.
  As such, Tom Nixon and I share a seat (not literally) on the board, where we contribute to the strategy of this high profile and extremely worthwhile organisation, helping to develop the region's digital media businesses.

• Associate Lecturer - Online Marketing

  Oxford College of Marketing

  (Privately Held; 11-50 employees; Higher Education industry)

  May 2006 — Present (2 years 6 months)

  A couple of times a year I teach niche online marketing topics to professional marketers to help them take advantage of things like the latest online marketing techniques, email marketing and anything else that interests me and has value to the marketing community. During this work I have taught delegates from many respected organisations including: Time Out Group; BBC; Lloyds TSB; Zurich Financial and Oxford University Press.

• Managing Director

  Nixon McInnes Limited

  (Privately Held; 11-50 employees; Internet industry)

  August 2002 — Present (6 years 3 months)

  I am Managing Director at NixonMcInnes: we create engaging websites that deliver superb business results by harnessing the latest in social media innovation. Our client base includes some of the most significant and well-respected brands in the UK.
  
  My responsibilities are guiding the strategic direction of the business, selling, creating new business partner relationships, and whatever else is required to push the business forwards to achieve the true potential that its capable of.

Additional Information

Will McInnes’s Websites:

• My Company
• My Blog

Will McInnes’s Interests:

Family, Rugby, Snowboarding, Business, modern marketing & business theory (Semler, Peters, Godin).

Will McInnes’s Groups:

Chartered Institute of Marketing, Sussex
Tutor, Oxford College of Marketing
Member of Brighton Rugby Club

•    Brighton

Will McInnes’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch