Mark Carubia

Current

Senior Product Manager at AutoTrader.com

Past

Senior Product Manager at EarthLink
Senior Marketing Manager at BellSouth
Product Manager at Deutsche Bahn

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Education

The University of Texas at Austin - The Red McCombs School of Business
Wissenschaftliche Hochschule für Unternehmensführung - Otto-Beisheim - Hochschule
The University of Texas at Austin

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Recommended

6 people have recommended Mark

Connections

500+ connections

Industry

Internet

Mark Carubia’s Summary

Experienced Product Management Professional

• Effective leader experienced in developing, launching, marketing and managing products and services in Internet, Telecom and Technology industries.
• Successful at increasing customer satisfaction, differentiating products, reducing costs and boosting revenues.
• Proven ability to recruit, train, motivate and direct top-performing, multi-functional teams to exceed financial and operational targets.
• Proactive in continuously improving products, processes and policies.

Core Competencies

• Product Development: Strategic Planning, Competitive Analysis, Writing Product Requirements, Building Business Case, Presentations, Problem Resolution, On-Time Launch.
• Product Management: Marketing Strategy, Product Enhancements, Web Interface, Software, Collateral Creation, Customer Retention, Increase ARPU.
• Operations Management: P&L Management, Forecasting, Budgeting, Building Cross-Functional Teams, Creating and Utilizing Informal Networks, Troubleshooting, Beta Testing, Training, Leading.

Mark Carubia’s Experience

Senior Product Manager

AutoTrader.com

(Privately Held; 1001-5000 employees; Internet industry)

April 2008 — Present (8 months)
Senior Product Manager

EarthLink

(Public Company; 1001-5000 employees; Internet industry)

March 2003 — April 2008 (5 years 2 months)

Benchmarked competition, wrote product requirements, directed design of online customer portal and led multi-functional team to launch consumer VoIP service in 9 months.

• Introduced two premium Voice features with 95% margins and increased their ARPU 144% with “3 months free” promotion in 6 months.
• Launched upgrade button in customer online portal that allows Voice portal users to upgrade service with two clicks.
• Improved installation guides and call center on-hold messages to reduce contact rates 37% in 12 months.
Senior Marketing Manager

BellSouth

(Public Company; 10,001 or more employees; BLS; Telecommunications industry)

August 1998 — March 2003 (4 years 8 months)

Coordinated Product Marketing, Finance, Operations and Marketing Communications organizations in developing sales targets, promotional strategies and forecasts for a portfolio with annual revenue of $250 million.

Managed portfolio of wholesale vertical telecommunications services with annual revenues of $65 million. Portfolio included Wireless E911, Caller ID, Toll-Free Dialing and Voicemail. Supervised team of 9 people.

• Increased Wireless E911 revenues 34% by offering a turn-key solution.
• Renegotiated reciprocal compensation with partners to reduced annual Caller ID operating expense by $3 million.
Product Manager

Deutsche Bahn

(Public Company; 10,001 or more employees; Transportation/Trucking/Railroad industry)

March 1996 — April 1998 (2 years 2 months)

Identified, tested, implemented and promoted new onboard services for high-speed passenger rail fleet in four high-speed passenger trains with combined annual revenues of $116 million.

• Utilized scent technology to increase annual on-board catering revenues 18%.
• Introduced mobile phone reception amplifiers (repeaters) into fleet to enhance travel experience and drive T-Mobile wireless minutes.

Mark Carubia’s Education

The University of Texas at Austin - The Red McCombs School of Business

MBA, Marketing

Activities and Societies:

Sasakawa Scholar, IMBASA, Editor - Texas Business Weekly
Wissenschaftliche Hochschule für Unternehmensführung - Otto-Beisheim - Hochschule

Diplom-Kaufmann, Operations Management
The University of Texas at Austin

BBA, Finance, International Business

Activities and Societies:

German Club, Year Abroad - University of Wuerzburg