Current
  • Country Manager at FON
  • Owner at Überbin I/A
Past
  • New Media - Weblog Developer at Grupo Clarin
  • Founder at Blogdir.com
  • COO at AMS Foods International
  • Content & Community Manager at Livra
  • Sponsorship Executive at IIR Institute for International Research
Education
  • FLACSO
  • Universidad de Belgrano
Connections
204 connections
Industry
Internet
Websites

Mariano Amartino’s Summary

Profesional con especialización de postgrado en Opinión Pública y Medios de Comunicación con experiencia laboral desarrollada en:
- Planificación, Implementación y Regionalización de proyectos y Sites.
- Análisis y mejora de Procesos de Negocios.
- Consultor de Nuevos Medios (contenidos, estilos, tecnología y plataformas publicitarias)
- Planificación estratégica y Marketing. Ingreso a nuevos mercados.

Mariano Amartino’s Specialties:

Competitive analysis, Community Building, Branding and identity, Entering latin american markets, Business development, Nanopublishing


Mariano Amartino’s Experience

  • Country Manager

    FON

    (Privately Held; 51-200 employees; Wireless industry)

    December 2005Present (2 years 11 months)

    I currently run the operations in Argentina... FON aims to provide free or cheap WiFi access to consumers worldwide. WiFi hotspots are ubiquitous in our cities today, yet access is either private (i.e., consumers lock down their hotspot to prevent others freeriding) or expensive (e.g. commercial hotspots charging $6/h). Launched in November 2005, FON is already the largest WiFi community in the world with 41,000 members (June 2006). FON takes the P2P model into a new domain and provides members with a high-speed, free broadband experience when away from home, whether on a PC or other mobile device (e.g. PDA, cell phone, game station). There is a lot of momentum behind FON - Sequoia Capital, Index Ventures, Google and Skype invested $22m.
    www.fon.com

  • Owner

    Überbin I/A

    (Internet industry)

    August 2001Present (7 years 3 months)

    Überbin I/A is the first consulting company in Latin America that focuses only in New Media, Internet, nanopublishing and online communities.

    We help Internet and media companies enter the Latin American market and develop their presence in the countries within the region.

    See: www.uberbin.com for more info

  • New Media - Weblog Developer

    Grupo Clarin

    (Online Media industry)

    February 2003January 2008 (5 years)

    We built and operated the first blog in a spanish language newspaper website. Since that date, every single mayor Media Company in Latin America and Spain had incorporated blogs to its web properties.

    I was in charge of Weblog consulting, web site UI, traffic growth, Community Building and tool customization. Being a new concept on social networks and community strat in one of the biggest media conglomerate of LatAM.

  • Founder

    Blogdir.com

    (Internet industry)

    February 2002December 2007 (5 years 11 months)

    Community Building and PR relations for the first Argentine Weblog Community (weblogs.com.ar) and Proyect Manager for the LatAm version of this community (blogdir.com) which currently holds 10000+ blogs listed.

    We started on 2002, when the word weblogs was hardly known in Latin America, except for some early adopters; it was a challenging and fun travel to do.

  • COO

    AMS Foods International

    (Privately Held; 1-10 employees; Farming industry)

    January 2002May 2005 (3 years 5 months)

    Responsible for all the operations closed by our traders. Logistics and commercial planning.
    Done as client of Überbin I/A

  • Content & Community Manager

    Livra

    (Privately Held; 11-50 employees; Internet industry)

    May 2000January 2001 (9 months)

    Community planning, building and growth strategy. Member and Customer acquisition and retention policies and tools.
    Planning and deployment of Advertising and Marketing Campaign.
    Media contact and PR.

  • Sponsorship Executive

    IIR Institute for International Research

    (Privately Held; 11-50 employees; Events Services industry)

    January 1999December 1999 (1 year)

    Part of the sponsorship team


Mariano Amartino’s Education

  • FLACSO

    Postgrado, Media - Public Opinion, 19971997

  • Universidad de Belgrano

    Licenciatura, Political Science, February 1991September 1996


Additional Information

Mariano Amartino’s Websites:

Mariano Amartino’s Interests:

Internet, social networks, marketing strategies, fishing, polo, F1, media, blogging, management, technology, mobile technology

Mariano Amartino’s Groups:

  •    Start Me Up Argentina

Mariano Amartino’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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