Francesca Fedeli

I'm a marketing and communication professional with experiences in highly competitive corporate environments.
I quickly assimilate competitive, consumer/trade trends and opportunities to help brands find their strategic and creative “voice”, delivering positive business results and adding value to my company.
I'm highly committed, energetic, out-of-the-box thinker, networking-passionate and work best in fast-paced, competitive environments.

Francesca Fedeli’s Specialties:

Conventional & Non-Conventional Marketing
Communication (online/offline advertising)

Francesca Fedeli’s Experience

Head of Communication & CRM

American Express

(Public Company; 501-1000 employees; AXP; Financial Services industry)

January 2008 — Present (9 months)
Head of Communication & New Channels

American Express

(Public Company; 501-1000 employees; AXP; Financial Services industry)

July 2007 — Present (1 year 3 months)
Marketing Manager - Corporate Services

American Express

(Public Company; 10,001 or more employees; AXP; Financial Services industry)

April 2006 — Present (2 years 6 months)

Marketing & Communication Manager Italy - Global Corporate Services
Group Brand Manager

Nestlè

(Public Company; 1001-5000 employees; Food Production industry)

2000 — 2006 (6 years)

Babyfood in jars (weaning products) business management
Brand Manager

Nestlè

(Public Company; Food Production industry)

2001 — 2002 (1 year)

Brand Manager in Food products BU, Brands: Maggi, Buitoni
Product Manager

Nestlè

(Public Company; Food Production industry)

2000 — 2001 (1 year)

Product Manager in Food products BU, Brands: Sasso, Louit Freres
Junior Product Manager

Barilla

(Food Production industry)

2000 — 2000 (less than a year)

BDM/Junior Product Manager at Barilla; working in the Foodservice Business Development Unit, on a Strategical Marketing project concerning how to develop a new B2B platform. Market Research on The Italian Restaurants in Germany (Berlin).
Project Consultant

Tecnoalimenti, San Paolo IMI

(Financial Services industry)

1999 — 1999 (less than a year)

Research Project Manager and Technical Consultant at Tecnoalimenti S.c.p.A. (IMI- San Paolo Group), a food consultancy company in Milan.
Main Customers: Yomo - Parmalat - Indena
Free lance Journalist

various Editors

(Online Media industry)

1996 — 1999 (3 years)

Free-lance journalist at International Food, La cucina Italiana, Il Corriere Adriatico, Il Resto del Carlino.
Contribution to the Internet site contents (column about cooking related books): http:// www.mangiarebene.net/.

Francesca Fedeli’s Education

Università degli Studi di Torino

Master, Management, marketing e produzione per la televisione e nuovi media, 2005 — 2006

Activities and Societies:

Scholarship winner sponsored by NextMediaLab.
SDA Bocconi

Master, Intl Marketing and Trade, 1999 — 2000
Università di Bologna

Agraria, Agribusiness, 1990 — 1998
Universidad de Córdoba

Ingenieros agronomos, 1996 — 1997

Activities and Societies:

Erasmus exchange programme
Washington State University - College of Business and Economics

Agribusiness, 1995 — 1996

Activities and Societies:

1-year university exchange programme
Various Training Courses

Activities and Societies:

Training Courses: Marketing aesthetics (Mercuri International); CRM and Direct Marketing (Ogilvy); Kamstrat Business Game (Nestlè Training Center); Creativity to innovate(Nestlè Training Center);English intensive course (Nestlè Training Center); International Marketing and Sales (Nestlè Training Center, Rashleigh, U.K.); Advanced Mktg and Sales (Rive Reine training center, Vevey, CH); Nutrition Global Seminar (Rive Reine training center, Vevey, CH); Accademia Leadership (Studio Ambrosetti)

Additional Information

Francesca Fedeli’s Websites:

My Company

Francesca Fedeli’s Interests:

reading american contemporary literature, sociology, theater, movie world, professional and personal networking, travelling, my-personal-way-of-cooking, running, writing, playing chess

Francesca Fedeli’s Groups:

Since 2000: SERVAS member (an international, non-governmental organization, based on understanding, tolerance and world peace; an organization of hosts and travellers based on volunteer work).

Since 1995: IAAS member (International Association of Agricultural Students), with a supporting role in the Italian Committee.

IAAS main experiences:

-Training course “Volunteers for the International Cooperation” organized by IAAS and Vetermòn Association, Cordoba-Spain (scholarship winner).

-Practical work as a counselor-teacher in a Chilean Agrarian college, in the vicinity of Santiago de Chile.

-Participation in the seminar: "Cash crops and agricultural dynamics", Lomè, Togo, Africa.