Fortune 500 Marketer (Motorola, Aon)w/Strong Internet Marketing; Harvard, NU, BtoB, DMA, BMA Recognized Marketing Leader
Greater Chicago Area
- Current
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- Marketing Director at MarketingHire.com
- Past
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- Director, Interactive Marketing/Marketing Consultant at ADT (currently on contract)
- Corporate Internet Marketing at Motorola
- Corporate Director, Internet Marketing at Aon Corporation
- Corporate Marketing Lead (marketing manager) at Hydrosol
- Marketing Communications at LaMarche
- Corporate Marketing Lead (marketing manager) at Conam
- Education
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- Saint Xavier University
- Recommended
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14 people have recommended Peter - Connections
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327
connections
- Industry
- Marketing and Advertising
- Websites
Peter DeLegge’s Summary
Globally recognized senior level marketing expert w/ 20+ total yrs managing B2B and B2C global marketing; 13 years managing internet marketing. Experience w/ Fortune 500 and mid-size companies in a wide range of industries. Held senior and lead online marketing management roles at Motorola, Aon, ADT, etc. Early career roles in marcom, marketing management, advertising and direct mail. Proven ability to quickly make dramatic improvements in marketing effectiveness and design and lead enterprise-wide marketing programs widely hailed as marketing best practices. Recognized as a "marketing thought leader" by the Direct Marketing Association, a "marketing expert" by Crain's BtoB, "Motorola's internet marketing maven," featured in AD-Tech/MarketingSherpa's "Great Minds in Marketing" (2006) and referenced in the AD-Tech official blog as the "best" speaker on an expert panel.
Experience managing all areas of online marketing: websites, ecommerce, email marketing, search engine marketing (sem), search engine optimization (seo), online advertising, webinars, blogging, online metrics, integration of offline/online marketing as well as offline marcom; plus extensive traditional marcom experience. Managed numerous big play marketing campaigns and programs. Worked for: Motorola, Aon, ADT, Chicago Tribune, Gold Eagle (Heet, Sta-bil...), etc. Worked w/ NEC, AT&T, BMG, Columbia House, Chrysler, Hearst, State Farm, Wal-mart, Billboard, Pennzoil/Quaker State, Sara Lee, Blue Coral. Business clients: Discover, Visa, Accenture, Petsmart, Progressive, JWT, Deltek,etc. Quoted/referenced as a marketing expert in Wired, Crain's BtoB Magazine, Direct Magazine, Wall Street Journal's Career Journal, Inside Direct Mail, MarketingSherpa, etc. Regular presenter at marketing conferences & events (Ad-Tech, Crain's BtoB, DMA). Publisher of Marketing Today, recommended by Harvard, Northwestern, Vanderbilt, Wharton, Inc, Fast Company, etc.
Peter DeLegge’s Specialties:
Global marketing management, internet marketing management/ interactive marketing /online marketing/web marketing/e-marketing, marketing communications, integrated marketing communications for both business-to-business (B2B) and business-to-consumer (B2C) marketing, encompassing business and consumer electronics, chemicals, advertising, financial services, management consulting, training and business services.
Peter DeLegge’s Experience
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Marketing Director
MarketingHire.com
(Marketing and Advertising industry)
June 2008 — Present (4 months)
Marketing strategy, marketing communications, integrated marketing communications (IMC), internet marketing and customer relationship management (CRM) for my marketing career website. Part of the Marketing Career Network, an alliance and sharing of job listings and resources between the American Marketing Association (AMA), Business Marketing Association (BMA), Direct Marketing Association (DMA), AAF, etc. Clients include Microsoft, Discover Financial, Progressive, Petsmart, Accenture, etc.
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Director, Interactive Marketing/Marketing Consultant
ADT (currently on contract)
(Public Company; 10,001 or more employees; Consumer Electronics industry)
February 2007 — June 2008 (1 year 5 months)
Originally Director, Interactive Marketing (based out of FL) and left to take a contract role out of Chicago for this brand leader in consumer (B2C) and B2B electronics / security services field. Responsible for improving ROI on one of the company's largest internet marketing programs by more than 30% within the first three months of redesigning the largest advertising program and improving the conversion rate by more than 50 percent from the control on the company's largest advertising campaign.
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Corporate Internet Marketing
Motorola
(Public Company; 10,001 or more employees; MOT; Electrical/Electronic Manufacturing industry)
May 2005 — February 2007 (1 year 10 months)
Wide responsibilities covered both B2C (cell phones, cordless phones, modems, etc.) and B2B (WiFi, two way radios, etc.) and included: leading the company's first enterprise-wide online marketing programs, big play online campaigns, managing Motorola.com, online advertising and search engine marketing campaigns, social media (along with PR dept, I was responsible for the company's blogging program), email marketing, search engine optimization, online marketing standards and guidelines. Responsible for achieving the highest online response rates in Motorola's history (reported in a 2006 MarketingSherpa case study) and introducing best practices across all Motorola business units. Referred to by the Business Marketing Association as "Motorola's internet marketing maven." (2005).
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Corporate Director, Internet Marketing
Aon Corporation
(Public Company; 10,001 or more employees; AOC; Insurance industry)
April 2000 — September 2004 (4 years 6 months)
The lead corporate internet marketing position for corporate and Aon's largest business unit (commercial insurance). Responsible for corporate internet marketing strategy & planning, enterprise-wide internet marketing strategy / programs, direct mail & video (some trade shows, print advertising, etc.). Led/ successfully launched the company's first enterprise-wide marketing programs, quickly taking the company's internet efforts from sub-standard to best in class & establishing accountability architectures (standardized success metrics) and achieving a ROI far beyond Aon's historical results. Drove the company to improve and invest resources in positioning itself as a thought leader. Developed/led programs in all areas of online marketing: website management, email marketing, search engine marketing (sem), search engine optimization (sem), webinars and webcasts -- all with a strong emphasis on strategy, alignment with business objectives, integrated marketing (imc) and accountability.
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Corporate Marketing Lead (marketing manager)
Hydrosol
(Privately Held; 201-500 employees; Chemicals industry)
1998 — 1999 (1 year)
Head of marketing for chemical contract packaging firm, Hydrosol. Responsible for helping develop a new division and working on the launch of more than 30 new products. The company manufactured products for numerous large brands. It has since been sold to a larger corporation that is the maker of products under the Ortho and Black Flag brands.
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Marketing Communications
LaMarche
(Marketing and Advertising industry)
1995 — 1998 (3 years)
Handled marketing communications, including online marketing and pr for this manufacturer of power conversion equipment to the telecommunications, aviation and manufacturing industries.
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Corporate Marketing Lead (marketing manager)
Conam
(Privately Held; 10,001 or more employees; Professional Training & Coaching industry)
1993 — 1995 (2 years)
Head of corporate marketing for international testing laboratories (locations in NA, LatAM and EMEA) and trade schools (Staveley Schools; Conam was then part of UKs Staveley Industries) responsible for marketing communications, marketing plans and implementation, marketing research and pr for this multinational corporation. During my tenure, Conam rose from the number three in sales for its industry to the number one position. Then a division of Staveley Industries, the company has since been sold.
Peter DeLegge’s Education
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Saint Xavier University
BA, Marketing, 1988 — 1992
Additional Information
Peter DeLegge’s Websites:
Peter DeLegge’s Interests:
Marketing, marketing communications, marketing accountability, marketing integration, writing, public speaking, volunteering, helping good causes like the Osteogenesis Imperfecta Foundation (http://www.oif.org).
Peter DeLegge’s Groups:
AMA, BMA, CMO Council., Crain's BtoB, Web Marketing Association (served as a judge since the 1990's)
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Linked n Chicago -
Motorola Alumni -
eMarketing Association Network -
Aon Corporation -
Chicago Interactive Marketing Association (CIMA) -
Aon Alumni Association -
Motorola Past & Present
Peter DeLegge’s Honors:
Quoted or referenced as a marketing authority in numerous trade publications, newspapers, websites, books and blogs.
"Marketing thought leader"
DMA (2006), selected to provide marketing thought leader keynote for annual DMA conference
Quotes:
"Motorola's internet marketing maven."
- Business Marketing Association (BMA), 2005
"...Marketing expert..."
- Crain's BtoB Magazine, 2004
"The final speaker of the panel was Peter DeLegge, and they saved the best for last...The results of the (Motorola SLVR SEM campaign) were phenomenal…""
- Official Ad-Tech Blog
Recommendations for Marketing Today, my online-based marketing publication, include: Harvard Business School's Working Knowledge, Northwestern's Medill School Journal of Integrated Marketing Communications, Vanderbilt, Fast Company, Business 2.0, Inc, Seth Godin...
Peter DeLegge’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
