Joseph Jaffe

Current

• President and Chief Interruptor at crayon

Past

• Principal, New Marketing Consultant at "jaffe", LLC. (Self-employed)
• Account Executive at Ogilvy & Mather New York

Education

• University of Cape Town

Recommended

14 people have recommended Joseph

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Website

Joseph Jaffe’s Summary

One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of crayon, a new marketing company (www.crayonville.com)

crayon is a mash-up of 5 key areas: strategic and creative agency services, consulting, M&A Advisory, thought leadership/custom publishing, and finally training/education. crayon's clients include The Coca-Cola Company, GSD&M and SpiralFrog.

Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, American Airlines, Dunkin’ Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe’s popular blog, "Jaffe Juice”, provides daily commentary on all things new marketing. You can join the conversation at www.jaffejuice.com. He also hosts a weekly new marketing podcast called “Across the Sound.” Across the Sound was recently voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe at www.acrossthesound.net or through iTunes.

His first book, ”Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising” (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot.

Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Ad week and the list continues.

Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and he also has lectured at NYU's Stern School of Business, Cornell and Syracuse Universities.

Joseph Jaffe’s Specialties:

Strategic Marketing
Agency Relations
Creating Counseling
Custom Publishing
Speaking Engagements at Sales Conferences/Events
Training/Education

Specialities: Online Advertising; Interactive Marketing and Media; Digital Technologies; Strategic Planning

Joseph Jaffe’s Experience

• President and Chief Interruptor

  crayon

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  October 2006 — Present (2 years 1 month)

  Founded by Joseph Jaffe, author of Life After the 30-Second Spot (Wiley), crayon is a different kind of company that specializes in New Marketing for a New Consumer. It integrates the best of the consulting, agency, advisory, thought leadership and education worlds - a mash-up, in new marketing terms.
  
  crayon focuses on helping its clients identify, evaluate, implement, integrate and measure a bold mix of alternatives to traditional marketing, advertising and public relations into their existing plans and programs, in order to:
  
  - Amplify, extend and enhance relevance, experience and value through bold, alternative and non-traditional approaches
  - Join the conversation
  - Create disproportionate positive business impact
  
  crayon's clients include The Coca-Cola Company, as well as Omnicom's GSD&M.
  
  For further information, visit www.crayonville.com or crayonville Island in Second Life

• Principal, New Marketing Consultant

  "jaffe", LLC. (Self-employed)

  (Self-Employed; 1-10 employees; Marketing and Advertising industry)

  June 2002 — October 2006 (4 years 5 months)

  New Media has evolved into a much bigger imperative. New Marketing is the next phase of the evolution.
  
  "jaffe" Consulting works with clients better understand some of New Marketing’s imperatives such as Interactive Marketing, Gaming, PVR's, Branded Entertainment, Idea Integration and Holistic Accountability.

• Account Executive

  Ogilvy & Mather New York

  (Public Company; Marketing and Advertising industry)

  1997 — 1998 (1 year)

Joseph Jaffe’s Education

• University of Cape Town

  B.Bus.Sc. (Hons), Marketing, Market Research, Economics, Business Statistics, 1989 — 1992

Additional Information

Joseph Jaffe’s Websites:

• My Company
• My Blog
• My Website

Joseph Jaffe’s Groups:

•    towerofbabel.com
•    Online Marketing Experts

Joseph Jaffe’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch